Whataburger’s cover photo
Whataburger

Whataburger

Restaurants

San Antonio, Texas 113,167 followers

There's pride in every Whataburger.

About us

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Website
http://www.whataburger.com
Industry
Restaurants
Company size
10,001+ employees
Headquarters
San Antonio, Texas
Type
Privately Held
Founded
1950

Locations

Employees at Whataburger

Updates

  • Last week, Whataburger President and CEO Debbie Stroud took the stage at The Wall Street Journal Global Food Forum in Chicago, joining leaders for a conversation about growth, evolving consumer expectations, and the future of the food and hospitality industries. Debbie shared how Whataburger is expanding into new markets and adopting new technology while staying focused on what matters most: delivering great experiences for guests and investing in our people. “[A]s technology has continued to advance, that is the next chapter for us,” she said. “What doesn’t change is the need for human connection, and it doesn’t change the need for humanity.” Thank you to The Wall Street Journal and Kate Linebaugh for the opportunity to be part of the conversation! #WSJFoodForum #Whataburger

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  • We're proud to support military-connected students as they pursue higher education and leadership opportunities. 🇺🇸 Through our Month of the Military Child fundraiser, our customers, Family Members and franchise partners helped raise $600,000 for Gratitude Initiative, supporting students from military families across the country. We're grateful to everyone who contributed to this effort and to Gratitude Initiative for their partnership in helping create brighter futures for the next generation of leaders!

  • We’re excited to welcome Melissa Ehresman to Whataburger as our new Vice President of Digital Experience. Melissa brings a proven track record of leading digital transformation and building customer-first organizations across healthcare, financial services and consumer-facing industries. Her experience driving innovation and enhancing customer experiences will help us continue delivering the “just like you like it” standard our Guests know and love. In her role, Melissa will lead the evolution of our digital experience strategy—including advancing our mobile and online ordering platforms and strengthening our loyalty capabilities—to create more personalized, seamless interactions that deepen Guest engagement and drive connection to our brand. “Melissa’s experience leading digital transformation and building customer-first organizations makes her a strong addition to our team,” said Scott Hudler, Chief Marketing Officer. “She understands how to connect strategy with execution in a way that improves the experience for our Guests, and we’re excited for the impact she’ll have at Whataburger.” Welcome to the Orange Family, Melissa! 🧡

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  • We’re proud to see our CEO, Debbie Stroud, featured by Nation’s Restaurant News, sharing how we’re continuing to grow the Whataburger experience. From menu innovation to enhancing the digital journey for our Guests, we’re staying true to who we are while creating even more ways to serve up the flavors our fans know and love. Check out the full feature from Nation’s Restaurant News!

  • Last week, we were proud to host our first movie premiere at a Whataburger restaurant! 🍿🎬 Kansas City Royals shortstop Bobby Witt, Jr. joined us live from Whataburger Unit #1697 in Independence, Missouri, for the world premiere of "Wittaburger: A Junior Film About Bobby Witt, Jr." The short film features the people who know Bobby best explaining his fast ascent through the world of baseball — and his longtime love of Whataburger. Thanks to Bobby and the Royals for their incredible partnership, to the teams that made the short film and its premiere come together, and to everyone who joined us in Missouri and live online for the special night! WATCH WITTABURGER: https://bit.ly/4tGp6Wg

  • New gear. New vibe. Same legendary brand. 🧡 Our new looks for Whataburger Family Members have OFFICIALLY arrived. The updated uniforms are now rolling out across all Whataburger restaurants! Designed to feel modern, comfortable, and unmistakably Whataburger, this new lineup gives our teams the ability to show a little more personality while still representing an iconic brand that’s stood out for decades. What do you think of the new uniforms?

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  • This weekend, we brought our new Kids Meal boxes to Taste of Marietta in Georgia to give families and Whatafans a first look at some exciting changes coming next week! We invited chalk artist Lettering by Karen to create a one-of-a-kind masterpiece and gave out sidewalk chalk sets and coupons, along with samples of our Craft Lemonade and Patty Melts. Beginning Tuesday, 5/5, our new-look Kids Meals will be available at all Whataburger locations (...and, psst 🤫, you can find a surprise inside)!

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