In my experience, most business plans are at best a very approximate guesstimate of the future trajectory of a new venture, and in most cases are wildly optimistic and crumble at first contact with the harsh reality of real world economics. That's not to say they're worthless or disingenuous, as you have to have a plan, and better to be enthused with an optimistic one when you need the energy and excitement to get a new business off the ground, but they are rarely an accurate guide to the future performance of the business.
But that's not always the case.
As all those cases where businesses fail to live up to the hype presented in a plan, there are those rare instances where a new business absolutely smashes its business plan and leaves those forecasts in the dust as it blasts off into business space - and I am so excited to say that that's exactly what's happening with Luna The Dental Vets.
Since Louise Cooke and I opened the doors to Luna Bristol in June this year, we've been fully booked almost from the first day, with our offering of expert first-opinion dental care for dogs and cats at affordable prices clearly proving like a winning formula. We've had people travelling for 2 hours or more to get to us, because we're so much more affordable than their local vets, and we're now fully booked until mid-November, and smashing our financial forecasts.
So, with the Luna rocketship having left the launchpad, it's time for a new business plan for the next stage of the journey - and hopefully another plan to be left behind as we accelerate our growth towards our goal of making amazing dental care accessible and affordable for pets across the nation over the next few years.
If you'd like to join us on this mission, and help us shred more well-intentioned business forecasts, we're now raising our second round of (EIS) investment to support the rollout of Luna Clinics 2,3 and 4. Comment or message and I'll share our latest deck, but be prepared for it to be obsolete (in a good way) very soon the way things are going.