Most AI tools in retail are scripted. They follow a decision tree. If the customer says X, show Y. It works until the customer says something the decision tree didn't plan for. Conversational AI is different. Because it understands context, it doesn’t need to follow a script. Here's what that looks like in practice: 📄 SCRIPTED Customer: "I'm looking for a gift." Chatbot: "Here are our best sellers." 💬 CONVERSATIONAL Customer: "I'm looking for a gift." Vendio Agentic AI: "Who's it for? What's the occasion? Do they already have something like this?" This type of exchange is natural, specific, and comes with confident recommendations. One gives the customer a catalogue. The other gives them a sales assistant. The gap between those two experiences is where customer confidence and conversion are won or lost. Interested in finding out more? Visit us at stand B142 at the Online Retailer Exhibition on 22-23 July. Or book a meeting for a demo at a time that suits you best: https://lnkd.in/g5-2b29Q
About us
Vervio is a digital engineering consultancy that designs, delivers and supports enterprise-grade digital experience platforms, cloud modernisation, and AI-enabled solutions. We work with organisations to transform how they engage with their customers through a powerful blend of MarTech, content platform expertise, and modern engineering practices. Our team transforms complex legacy systems into future-ready architectures that are secure, scalable and easy to maintain. With a track record of 500+ enterprise builds for some of Australia’s most iconic brands, we combine technical depth with pragmatic delivery to accelerate digital transformation without technical debt. We are: - Engineering partners, not just implementers - Experts in CMS, MarTech, AI and cloud modernisation - Obsessed with building solutions that work, today and into the future We don’t just launch platforms. We build the foundations for sustainable digital growth.
- Website
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https://www.vervio.com.au
External link for Vervio Digital
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Sydney, New South Wales
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Adobe AEM, AEM Integration, DevOps, Web Development, Front-end Development, Technical Consulting, Digital Transformation, Adobe Analytics, CMS, Technical Strategy, Ecommerce, Adobe Experience Manager, Software Engineering, Integration, API, AI, Data and AI, MarTech, Digital Engineering, Adobe Experience Cloud, Data Analytics, UI, Customer Experience, Technical Leadership, Application Development, Mobile Aps, Multimodal AI, Adobe Target, Cloud Platforms, React, Vue.js, Content Management Systems (CMS), Data & AI, Customer Experience, UI Engineering, Technical Leadership, and Enterprise Digital Services (EDS)
Locations
Employees at Vervio Digital
Updates
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Vendio will be on the expo floor at Online Retailer 2026, Australia's largest ecommerce event. We’ll be running live demos of our AI retail sales agent. No slides, just a real product, in a retail context, doing what we've been describing. Come and see how Vendio will work in your online store. 📍 Online Retailer 2026 📅 22–23 July 🏛 ICC Sydney, Darling Harbour Are you going? Drop a comment or DM us to book a consult.
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Quick question for Australian retailers: What's the biggest thing stopping you from implementing AI in your online store? 🔵 I’ve tried it, and it didn't work very well 🟣 Not sure where to start 🟡 Concerned about cost 🟡 Benefits are unknown ⚪ I’m not sure how safe or secure it is We're taking these answers with us to Online Retailer 2026 in a few weeks. If you're going to be there, come find us on the floor. We'll have a real answer to whichever option you picked. 📅 22–23 July | ICC Sydney
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We've spent the last few weeks talking about what agentic AI actually is. Vendio will be on the expo floor at Online Retailer 2026, Australia's largest ecommerce event. We’ll be running live demos of our AI retail sales agent. No slides, just a real product, in a retail context, doing what we've been describing. Come and see how Vendio will work in your online store. 📍 Online Retailer 2026 📅 22–23 July 🏛 ICC Sydney, Darling Harbour Are you going? Drop a comment or DM us to book a consult.
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Quick question for Australian retailers: What's the biggest thing stopping you from implementing AI in your online store? 🔵 I’ve tried it, and it didn't work very well 🟣 Not sure where to start 🟡 Concerned about cost 🟡 Benefits are unknown ⚪ I’m not sure how safe or secure it is We're taking these answers with us to Online Retailer 2026 next month. If you're going to be there, come find us on the floor. We'll have a real answer to whichever option you picked. 📅 22–23 July | ICC Sydney
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Most retailers didn't fail with chatbots because the tech was bad. They failed because the chatbot was asked to do something it was never designed to do: guide a purchase. The real question now is: can AI finally mimic a human sales assistant? For more, follow Vendio AI Retail Find out how, visit https://vendio.ai/
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You've probably seen the phrase ‘agentic AI’ a lot lately. Most explanations make it sound complicated. Here's a simple way to think about it. Reactive AI waits for a question. It answers, then stops. Agentic AI pursues a goal. It takes steps, makes decisions, and adapts. In a retail context, that difference looks like this: Reactive: A customer asks, "Do you have this in blue?" The AI says yes or no. Agentic: A customer lands on your site without knowing exactly what they want. The AI reads the signals, asks the right questions, surfaces the right products, handles the hesitation, and helps the customer complete the purchase, without a human in the loop. One answers. The other sells. That's the shift happening in retail AI right now. And it's why the tools that worked two years ago are starting to feel limited. Save this if you're trying to cut through the AI noise. For more, follow Vendio AI Retail
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Here’s a concerning number: 95% of enterprise AI projects deliver zero commercial return. That’s MIT's finding anyway. S&P Global estimates that 42% of companies abandoned most of their AI projects in 2025. IBM found that only one in four AI initiatives delivered expected ROI. And yet spending is accelerating. Gartner expects enterprise AI software spend to nearly triple to $270 billion this year alone. The gap between capital deployed and return captured is a structural problem, and it’s caused by something most leaders aren't addressing. The organisations seeing returns in 2026 aren’t using better models. They’re building better foundations. Specifically: • They redesigned workflows before selecting technology, not after • They fixed the data layer that AI is actually reasoning on, not just the 20% in structured systems, but the 80% buried in emails, transcripts and documents that most AI systems never see • They built governance that enables speed, not just safety • They shipped fewer, better-resourced initiatives into production and measured commercial outcomes, not activity PwC's 2026 research across 1,217 large enterprises found a 7.2x ROI performance gap between organisations that did this and organisations that didn’t. The organisations closing that gap in the next six months are the ones who stop asking “which AI tool?” and start asking “where is the value, and what does it take to build the foundations to get there?” 👉 See how we approach the foundations that make AI actually deliver: https://lnkd.in/g-qGZiPd For more insight, follow Vervio Digital Visit our website: www.vervio.com.au
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Your AEM site might be invisible, but your analytics won’t tell you. Sure, you’re not invisible to Google or to your customers. Just invisible to AI. When someone asks ChatGPT, Gemini, or Perplexity about a product or service in your category, an AI agent crawls the web, reads your content, and decides whether you’re a credible source worth surfacing in the answer it gives. It doesn’t read your page the way a human does. It’s not impressed by your hero banner or your homepage video. It’s looking for structured, trustworthy, machine-readable signals, and most AEM sites weren’t built to provide them. Adobe has been quietly repositioning AEM around this reality. The platform is evolving from a traditional CMS into what they’re calling an Agentic CMS, built to serve both human readers and the AI agents that increasingly answer your customers’ questions before those customers ever visit your site. That’s not a future problem. It’s a ‘now’ problem. And in our experience, most AEM customers haven’t had this conversation yet. We’ve spent 15 years helping businesses get more from their AEM investment. This is the shift we think matters most right now. Want to find out how we help organisations get more from their AEM? Follow us on LinkedIn, or visit www.vervio.com.au
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Online shopping has become very good at displaying products, but it’s been less good at guiding people through decisions. And that gap matters. For retailers with broader ranges, more considered purchases, or customers who need a bit more confidence before buying, the real challenge often isn’t visibility. It’s helping people move from “I’m interested” to “I know this is the right choice.” That’s not always easy online. Baymard’s 2025 benchmark found that 58% of e-commerce desktop sites and 78% of mobile sites have mediocre or worse product list UX. It also found that 75% of sites fall into over-categorisation, which can make it harder for shoppers to find suitable products. A more guided experience doesn’t mean pushing people. It means helping them narrow options, understand differences, and feel more certain about what to do next. For some retailers, that could become a serious competitive edge. We’ve been working on something for exactly that challenge. Take a look here: https://vendio.ai/
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