Useful (acquired by Sierra)’s cover photo
Useful (acquired by Sierra)

Useful (acquired by Sierra)

Software Development

Austin, Texas 530 followers

AI that updates your CRM for you.

About us

Useful is AI that keeps your CRM accurate and your forecast reliable. It understands your business and captures MEDDICC from every sales call, email, and Slack thread to automatically qualify deals, highlight weak spots, and guide next steps. Reps spend less time on admin and more time selling, while managers instantly see gaps in deals, coach with precision, and drive cleaner, more predictable pipeline.

Website
https://useful.app
Industry
Software Development
Company size
2-10 employees
Headquarters
Austin, Texas
Type
Privately Held
Founded
2022
Specialties
CRM, SaaS, Presales, Customer Success, Sales Management, MEDDPICC, B2B, Sales Coaching, and Forecasting

Products

Locations

Employees at Useful (acquired by Sierra)

Updates

  • What if I told you every deal in your pipeline was pressure-tested by your most tenured and experienced sales manager? Not just the ones that make it to pipeline review. Every. Single. One.

    The best managers and VPs I’ve met don’t just inspect deals - they interrogate them. That skill doesn’t come from a playbook. It comes from years in the trenches: - running calls with customers - knowing the product inside and out - learning the difference between surface-level answers and the real story They’ve built up the scar tissue that lets them ask the questions that matter. In practice, it looks something like this: ❌ Bad question: “When's this deal going to close?” ✅ Good question: “Walk me through how they got budget approved. Who signed off, and what problem did they tell finance this solves?” That ability to pressure-test a deal is one of the biggest points of leverage in any company. It's also the thing that lives entirely in your managers' heads - and only gets applied to the deals that make it into pipeline review. That's the kind of interrogation Useful does automatically on every deal. Surfacing answers to the questions great managers ask, at scale. #salesLeadership

  • At the end of every quarter, teams ask themselves flavors of "what worked?", "what didn't?" and "how do we learn from it?" Too often, the answers are anecdotes. Or CRM notes that say things like “timing.” Unhelpful. The answers do exist - just buried in every customer interaction. We shipped automated closed won/lost analysis so teams don't have to guess anymore or deal with notes like this:

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  • For too long, customer conversations have been a goldmine of insights left untapped. Useful can transform every customer interaction into structured data in your CRM.

    HBR recently wrote about how the most successful sales teams are embracing agentic AI. Here's what stood out. "This is the true promise of agentic AI - a full-scale transformation of sales, turning every customer engagement into a competitive advantage." For years, companies have sat on a goldmine of knowledge - their customer interactions. But it’s been completely latent. Why do we win? Why do we lose? Who buys us and why? The answers are there…just scattered across call recordings, emails, Slack threads, and notes. AI changes that. The unstructured becomes structured. Insights that used to live in the ether can finally power things like reporting, coaching, qualification, re-engagement, and forecasting. That’s the promise of AI: making every conversation compounding. Turning daily interactions into a real strategic edge. That’s exactly what we’re helping teams do with Useful: transforming everyday customer interactions into the most valuable dataset in your company. Link in the comments:

  • How many hours did your team spend updating Salesforce this week? If the answer makes you cringe, you’re not alone. For most companies, reps lose hours per week to updating fields. And leaders spend more time fact-chasing than strategizing with their teams. Useful makes the CRM take care of itself, so your team can spend their time where it counts - with customers. #revops #sales #ai

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  • At Useful, we believe trust isn’t pitched - it’s earned. If the product can’t stand on its own under pressure, we don’t deserve the business. Show > tell. Always.

    When we kickoff a POC, we pull up a live deal the audience knows and bluntly ask: “does this look right?” Is it a rush? Absolutely. But in the AI product era, trust in the data matters more than anything else. Too many teams have been burned by promises that don’t hold up. At Useful, we believe there’s no better way to earn that trust than to put the product directly in the spotlight. It's simple: If the product can't stand on its own, we don’t deserve the business. We don’t pitch trust. We prove it. Live data, real deals, no hand waving. We run towards tough feedback. Because trust is earned when the product holds up under pressure. Show > tell. Always.

  • The "Economic Buyer" is often misunderstood. It’s not just a name in a field. It’s about validating engagement, priorities, and influence. At Useful, we help teams move beyond “checkbox MEDDICC” - so qualification is grounded in reality, not guesswork. #salesleadership #MEDDICC

    "Economic Buyer" is one of the most misunderstood dimensions of MEDDICC. In simple terms, it's "who can say yes when everyone else can only recommend?" But putting that person's name in a Salesforce/HubSpot field tells you nothing about the qualification of a deal. It's not enough to just capture a name or a title. What really matters is what's "behind the name": - Have we actually engaged the EB? - Do we know what matters to them? - How'd we come to know who the EB is; has that been validated? - What other priorities are occupying their mindshare? - What implications does that have on our success? ...and so on Qualification isn't a box-ticking exercise. It's about validating reality. It's pressure-testing and interrogating the data to understand what's real and what's not. How do you ensure your reps move past “checkbox MEDDICC” and actually qualify the Economic Buyer? ps: Useful auto-captures and pressure-tests the data like a veteran seller who’s been at your company since day one.

  • Salesforce's State of Sales Report found that reps only spend 30% of their time selling. The other 70%? Logging next steps. Updating fields. Internal meetings...The work about the work. Put plainly. You have a team of 10AEs. Only 3 are selling full-time. 🤯 If a product ran at 30% uptime, you'd call it broken. But in sales, we call it normal. Useful flips that. More time with customers. Fewer clicks.

  • “Garbage in, garbage out." We heard it again last week from a CRO struggling with HubSpot data. It’s a common thread: leaders can’t trust the data in their CRM, so pipeline reviews turn into fact-checking exercises instead of strategy sessions. At Useful, we’re building to fix that. Week keep the CRM continuously updated from calls, emails, and notes - so sales leaders can see around corners and know what’s real in the forecast. 👉 More trust in the data. 👉 Less interrogation in pipeline reviews. 👉 More time strategizing how to win. #RevOps #SalesLeadership #Forecasting

    Last week, we met with a growth-stage CRO. “We’re struggling with garbage in, garbage out in HubSpot," he said. I’ve heard the same thing from nearly every sales leader I talk to. When you can’t trust the CRM, pipeline reviews turn into interrogations...rehashing facts instead of strategizing how to win. We built Useful to solve that trust gap: automatically updating the CRM so leaders can see around corners and know what’s real in the forecast. How would pipeline reviews change if you could spend more time on strategy, less on fact-checking? #salesLeadership #revOps

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