Upwave

In our latest Customer Showcase, Murphy Rayburn, VP of Data Operations at Madhive, shares how Upwave helps advertisers measure Brand Outcomes and optimize media performance with confidence. “Performance is not just about overall Brand Lift or Awareness. It really goes into the audiences, the creatives, or the performance of a certain medium, allowing us to uncover that and give it to our clients to help then serve what the optimization should be.” Watch here to learn why Upwave continues to be a trusted partner for Madhive and its advertisers. https://lnkd.in/gbVXuAZx

In case you missed it during Cannes, check out Upwave's CTO George London discussing brand measurement in today's landscape with Brett House on Signal & Noise.

As part of our Upwave Momentum initiative, our team spent time thanking some of the people who serve our communities every day. Across the country, employees delivered small treats to local first responders as a simple way to show our appreciation. 🍕 Pizza for the Clarkstown Police Dept 🍪 Cookies for California Department of Forestry and Fire Protection (CAL FIRE) 🍩 Donuts for the Benicia Police Department These gestures may have been small, but they were given with sincere gratitude for the work these teams do every day to keep our communities safe. Thank you to all of the first responders who dedicate themselves to serving others. And thank you to our Upwave team for continuing to find meaningful ways to make a positive impact, both inside and outside of work. #UpwaveWay #UpwaveMomentum

Leslie Wood says she hates statistical significance, and she’s not the only one. Somewhere along the way, our industry stopped using statistical significance as a tool and started treating it as a verdict. Watch below as Leslie explains her take, then check out our Upwave Explains video on one of the most misunderstood, and often misused, concepts in measurement: https://lnkd.in/gGFrefXJ

Upwave CEO Chris Kelly joined The AI Edge Podcast to discuss how AI is changing the way consumers discover brands, and the new challenges that creates for advertisers trying to understand what’s working and why. Listen to the full conversation below.

Employee Spotlight: Zach Jarvis, Customer Success Director When asked what he enjoys most about working at Upwave, Zach's answer was simple: "The people. A team that takes the work seriously without taking themselves too seriously, and are genuinely curious about why things work. And being on the side of brand advertising—proving its value makes the work matter." At Upwave, we're fortunate to have team members like Zach who bring curiosity, expertise, and a collaborative spirit to everything they do. His passion for helping customers understand and measure the impact of their brand investments is a big part of what makes our team special. Thank you, Zach, for your leadership, partnership, and dedication to our customers and team. We're grateful to have you as part of Upwave! #EmployeeSpotlight #UpwaveWay

George London, CTO of Upwave, joins Signal & Noise and Hearst at Cannes Lions International Festival of Creativity 2026! From June 22–25, Brett House, Rio Longacre, and Krish Raja of Signal & Noise will be sitting down with CMOs, agency leaders, and tech executives to get real intel on the marketing, media, and AI shifts changing how our world — and our industry — works. No hot takes, sponsored narratives, or cheerleading. Just deep, unfiltered insight from the people building the future before the rest of us fully understand it. Message Brett, Rio, or Krish directly to get on the list. Space is running out fast! #CannesLions #CannesLions2026 #Hearst #HearstHouse #SignalAndNoise #AdTech #Media #AI #MarTech #DataTech #Commerce

Upwave CEO, Chris Kelly, weighs in on the Fox/Roku deal, and why it will offer advertisers new opportunities to understand if a campaign drove measurable outcomes. Read more with the link below ⬇️

Upwave Brand Outcomes measurement is now integrated directly into the MNTN platform. MNTN advertisers can initiate measurement through a simple click-to-measure experience and quickly understand how their CTV campaigns are impacting Awareness, Consideration, and other brand KPIs. As more advertisers use CTV for brand-building, understanding and optimizing campaign impact has become increasingly important. By creating a streamlined path from campaign activation to insight, this integration makes Brand Outcomes measurement more accessible and actionable. Read more about our expanded partnership with MNTN: https://lnkd.in/g_DNMn5K

Thank you to everyone who joined us for Upwave's Industry Icons. It was an honor to have Leslie Wood, who shared her decades of industry knowledge and perspectives on advertising effectiveness, measurement, AI, and the future of media optimization. If you missed it, the full conversation is available to watch, and share, here: https://lnkd.in/gCVZkzMN