Upfluence

AI is opening up a lot of new possibilities, but the real value comes from making everyday work simpler. That's exactly what our new MCP is designed to do. Instead of spending time searching for creator insights, you can now ask a simple question and get answers backed by Upfluence's data. It's a practical improvement, and those are often the most impactful ones. Connect it to Claude, Gemini, Cursor, ChatGPT, or wherever you already work. Link in bio! #CreatorMarketing #AIagents #MCP #InfluencerMarketing #CreatorIntelligence #upfluence

How do you make a museum feel culturally relevant on TikTok? You don’t force the message. You find the right creators, give them a genuinely shareable experience, and let authentic storytelling do the heavy lifting. Moco Museum partnered with creators who could turn the experience into organic, shareable content and the results spoke for themselves. ✨ 366K reach ✨ 14 creators activated ✨ 3.38% engagement rate ✨ 453K impressions on the top post A strong example of what happens when the right creators meet the right experience. #InfluencerMarketing #CreatorMarketing #CaseStudy #TikTokMarketing #Upfluence

Cannes Lions 2026, our takeaways 🦁 Trends don't wait for approval chains anymore. Brands winning right now have creators they trust and budget ready to move fast. Partnerships work best when the brand adapts to the creator, not the reverse. AI's real value this year wasn't glossy demos, it was quietly clearing the operational drag out of campaigns. And the metric everyone's rethinking? Views matter less than whether people actually trust what they saw. Smarter, not bigger. That's where this industry is headed. What stuck with you most from Cannes this year? 👇 #CannesLions2026 #CreatorMarketing #InfluencerMarketing #Upfluence

What is an MCP, and what does it have to do with creator marketing? 🤔 Ask an AI about a creator and it might sound confident while being completely wrong. Engagement, pricing, brand history: without real source data, it's just guessing. MCP changes that. It's a direct connection between your AI agent and 12 years of Upfluence creator intelligence. Instead of hallucinating a number, your agent looks it up. Ask about any creator or niche, get real data every time: audience quality, engagement, pricing, brand deals, contact info. No tab switching, no exporting to spreadsheets, no manual vetting. Connect it to Claude, Gemini, Cursor, ChatGPT, or wherever you already work. #CreatorMarketing #AIagents #MCP #InfluencerMarketing #CreatorIntelligence #upfluence

This week in social media 👇 ☕ Starbucks is paying baristas for TikToks  📱 Instagram finally added grid reordering  ▶️ YouTube swapped the dislike button for a ❤️ Three different updates, one same signal: platforms and brands are moving past vanity metrics. Discovery is easy. Knowing who actually converts, whether that's a creator, a barista, or an affiliate, is the hard part. That's where the real ROI conversation starts. #CreatorMarketing #SocialMediaNews #InfluencerMarketing #Upfluence

Our Co-CEO and Co-Founder, Vivien Garnès, recently sat down with Business Insider to break down a massive shift reshaping the creator economy: the unstoppable rise of TikTok's "middle class." The takeaway? The era of prioritizing pure vanity metrics is officially winding down. Brands are discovering that scaling with highly relatable, niche creators beats chasing massive follower counts every single day. Swipe through to see the industry data Vivien highlighted—and what this strategy shift means for your next campaign. 📈👇 #InfluencerMarketing #CreatorEconomy #TikTokMarketing #MicroInfluencers #MarketingTrends #DigitalMarketing #SocialMediaStrategy #Upfluence #BusinessInsider #ContentCreators #TikTokShop #MarketingROI

We're excited to introduce Upfluence MCP! Your AI assistant can now access Upfluence's creator intelligence using natural language. Instead of switching between tabs or building complex workflows, simply ask questions like: → "Find beauty creators in Germany with an engaged audience over 100k followers." → "Which creators have already worked with similar brands?" → "Show creators with high audience quality and an email address." Your AI can instantly tap into: ✅ Audience quality ✅ Engagement metrics ✅ Pricing information ✅ Brand partnerships ✅ Creator contact details Compatible with MCP-enabled AI clients including ChatGPT, Claude, Gemini, Cursor, and more. Ready to get started? Visit: https://lnkd.in/eertX7A6 The future of creator discovery isn't clicking through dashboards. It's having a conversation with your data. #InfluencerMarketing #CreatorEconomy #AI #MCP #MarTech #CreatorMarketing #Upfluence

If your marketing playbook is still relying on basic SEO and standard press releases, consider this your official wake-up call. 🚨 Between AI engines bypassing corporate websites for creator videos and newsletters taking over the conversion game, the performance marketing landscape is shifting fast. We’ve tracked these massive industry pivots, so your team doesn't get left behind. Ready to stop guessing and scale your creator revenue? Head to the link in our bio to book a demo. 📈 #CreatorMarketing #InfluencerStrategy #PerformanceMarketing #Upfluence

Last Prime Day, creators drove 20% of all online retail sales and converted 10x better than standard social posts. The best performing format? 20–40 second short-form. Hauls, countdowns, Reels stacked throughout the day like a live event — not one post and done. If you’re briefing creators for Prime Day 2026, three things are non-negotiable: 9:16 format, a hook in the first 2 seconds, and the affiliate link in the first comment. $12.8B was spent on mobile last Prime Day. Your link placement has to match that. #PrimeDay2026 #InfluencerMarketing #CreatorMarketing #AffiliateMarketing #SocialMediaStrategy #Upfluence

Consumers get massive decision fatigue and tune out standard ads during major deal events, they trust curators instead. Here are the 4 affiliate campaign angles to win without burning your 2026 ad budget: 1. The "accidental" leak: Give top creators deal details 48 hours early to build massive purchase intent and fill carts before the chaos begins. 2. Solve buyers' decision fatigue: Stop dropping 50 random links. Group products into curated, problem-solving bundles to make buying easy. 3. The live FOMO tracker: Leverage real-time channels to tap into lightning-deal urgency and trigger impulse buys. 4. Don't neglect your own e-com site: Hijack Prime Day traffic by matching prices on your independent site to keep margins high and multiply creator ROI. ⚠️The Golden Rule: Don't just send a link and pray. Equip your affiliates for success with exact timing, historical price proof, and raw UGC. 🤝Which angle are you running for your brand? Drop your strategy in the comments! #PrimeDay2026 #EcommerceMarketing #AffiliateMarketing #AmazonGrowth #DTCStrategy #Upfluence