Under Armour’s cover photo
Under Armour

Under Armour

Retail Apparel and Fashion

Baltimore, Maryland 976,004 followers

Under Armour Makes You Better.

About us

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Website
http://www.underarmour.com
Industry
Retail Apparel and Fashion
Company size
10,001+ employees
Headquarters
Baltimore, Maryland
Type
Public Company
Founded
1996
Specialties
Performance, Brand, Innovation, Apparel, Footwear, Digital Fitness, and Technology

Locations

Employees at Under Armour

Updates

  • A rampart is a protective barrier around a city. For Under Armour, that idea connects directly to something we’ve always believed: 𝑷𝒓𝒐𝒕𝒆𝒄𝒕 𝑻𝒉𝒊𝒔 𝑯𝒐𝒖𝒔𝒆. Nearly 10 years ago, we launched Project Rampart to help protect, support, and create opportunities for Baltimore City Public Schools student-athletes. Through the program, UA outfits 4,000 Baltimore City student-athletes each year, has supported more than 40,000 since inception, renovated more than 80 athletic facilities, and helped provide academic support, leadership development, mentorship, and coaching resources across the city.  And the impact is showing up where it matters. This year, Project Rampart student-athletes achieved a record 3.01 GPA and a graduation rate of more than 97.5%. Athletes like Dunbar’s Tristian Wallace-Smith, the Poets’ valedictorian this year, show what’s possible when young people are given the tools, support, and belief to keep moving forward. We’re proud to be 𝒇𝒓𝒐𝒎 Baltimore. We’re even prouder to be 𝒐𝒇 Baltimore.  #ProjectRampart #ProtectThisHouse 

  • We’ve reached the official halfway mark of our 2026 Rookie season and we celebrated in true UA fashion during our annual Rookie Week at UA’s Baltimore Headquarters!  For this program milestone, we pulled our U.S. Rookies out of their day-to-day work to unite as a sqUAd where they were inspired by local leaders, challenged one another, and celebrated the hard work they've been putting in over the last few weeks.  In just 4 days, Rookies heard directly from Kevin Plank and other UA leaders, developed and presented impressive business proposals for a case study competition, and got a behind-the-scenes look at our Omni Distribution House. The highlight of the week was watching how they showed up for the Baltimore community. The team spent a morning at the Baltimore Ravens Boys & Girls Club where they packed UA bags with school supplies and met campers and their families at pickup. These Rookies have already made a massive impact on the organization, and Rookie Week further proved they have exactly what it takes to finish the summer strong!  #UnderArmour #UARookies #ProtectThisHouse #LifeAtUA #RookieProgram #Internships 

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  • This Independence Day weekend, we're proud to celebrate our partnership with the Travis Manion Foundation. Freedom isn't free — it's protected by the service and sacrifice of veterans and families who give everything for the rest of us to celebrate days like today. TMF's mission, "If Not Me, Then Who...", reminds us that character and service don't end when the uniform comes off. On a day built around celebrating freedom, we're honored to stand with TMF's veterans, first responders, and Gold Star families who continue to lead their communities forward. #LifeatUA #July4th #TMF

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  • Celebrating our Retail FY26 Q4 Game Ball winners who bring our values to life every day! They 𝘭𝘰𝘷𝘦 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴, putting them at the center and showing up big wherever they train, compete, and recover. They 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘵𝘩𝘦 𝘸𝘪𝘯𝘴, lifting each other up and turning every success into momentum for the next. They 𝘴𝘵𝘢𝘯𝘥 𝘧𝘰𝘳 𝘦𝘲𝘶𝘢𝘭𝘪𝘵𝘺, leading with respect, inclusion, and a commitment to fairness. And they 𝘧𝘪𝘨𝘩𝘵 𝘰𝘯 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳, overcoming challenges, supporting one another, and never quitting. Proud of this team and the impact they’re making in store and beyond. FY27Q1 winners will be announced soon- keep your eyes peeled for our next MVPs! 👀 #LifeAtUA #RetailCareers #RetailJobs

  • View organization page for Under Armour

    976,004 followers

    🏃What does it mean to work at a sports brand?    At Under Armour APAC, it means having opportunities to experience sport beyond the workplace.    As part of our commitment to teammate wellbeing and an active lifestyle, teammates can access a variety of sport-related experiences throughout the year - including participation opportunities in major sporting events, wellness initiatives, and community activities.    We believe the best way to inspire performance is to help our teammates pursue it themselves!    That's what makes #LifeAtUA & #UAAPAC more than a workplace experience - it's a culture built around movement, growth, and pushing what's possible!

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  • View organization page for Under Armour

    976,004 followers

    Access to sport can change what’s possible for young athletes. Earlier this month, Under Armour hosted the 3rd Annual Project Rampart Student Athlete Celebration & Free Physical Event in Baltimore, helping middle and high school student-athletes complete required sports physicals at no cost. By the end of the day, 424 students completed their physicals, helping ensure they are ready to play when the new fall season begins in August. But Project Rampart is about more than one day. It is about removing barriers, opening doors, and supporting the next generation of athletes with the access, confidence, and encouragement they need to keep going. Watch the one-minute recap, then learn more about the impact of Project Rampart in our latest Newsroom story: https://lnkd.in/e64UKiC7 Thank you to our partners and supporters who helped bring this event to life: MedStar Health, Baltimore City Public Schools, Positive Coaching Alliance, USA Football, Soul Focus Sports, Ariel Belgrave Harris, Monica Jones, and the teammates, volunteers, coaches, and families who showed up for Baltimore’s student-athletes. #ProjectRampart #UnderArmour #Baltimore #StudentAthletes #CommunityImpact

  • Meet Alexandra Ramirez, where law meets creativity. As Associate Counsel, Marketing Brand Partnerships, Alex operates at the intersection of business, marketing, and legal, helping turn big ideas into responsible, impactful work. What started as an interest in advertising evolved into a career focused on protecting and enabling the partnerships that bring our brand to life. For Alex, legal is not about slowing things down. It's about helping teams move forward with confidence. By making legal approachable and partnering early, she helps teams stay focused on what they are building while navigating complexity with clarity. And while many might picture legal work happening behind closed doors, Alex’s day is anything but. It is collaborative, fast-moving, and rooted in real-time problem solving across teams. A long-time fan of the brand, Alex stays inspired by the belief that every customer is an athlete and a culture grounded in people and purpose. #LegalCareers #LifeAtUA 

  • Teammates at our Nashville Distribution House recently spent time volunteering at the Special Olympics Tennessee 2026 State Summer Games, and the impact was felt by everyone who showed up. From supporting the Bocce Competition to bringing energy and encouragement in the Healthy Athlete Village, our team showed up with heart.   At Under Armour, we are honored to celebrate all athletes and the passion they bring to sport. The determination, spirit, and sportsmanship on display were a powerful reminder of why we show up, and why every athlete deserves to be seen, supported, and celebrated.  #LifeAtUA #UADistribution #CommunityImpact #FightonTogether #LoveAthletes 

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  • Under Armour’s Summer Recruit Program gives high school students hands-on exposure to the fast-paced world of supply chain. Over 8 weeks, recruits learn about Distribution House operations, connect with mentors, and build career skills through interview prep, resume workshops, and on-the-job experience. This summer, Nashville DH is hosting its 4th annual program, and our Omni DH in Baltimore launches its first cohort on June 29. We’re proud to help young talent explore what’s possible. #UnderArmour #SupplyChain #EarlyTalent #CareerDevelopment

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  • Celebrating 5 years of the HBCU Career Combine at Under Armour. Last week, we welcomed 18 students, selected from more than 800 applicants, for a four-day experience at our Baltimore HQ focused on connection, development, and career growth. From leader conversations and brand experiences to mock interviews, personal branding workshops, and a live case study competition, students showed up with creativity, confidence, and purpose. Thank you to every teammate who helped make this milestone year possible. We are proud to continue investing in the next generation of HBCU talent. #HBCUCareerCombine #UnderArmour #HBCUExcellence #FutureLeaders 

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Funding

Under Armour 2 total rounds

Last Round

Post IPO debt

US$ 400.0M

See more info on crunchbase