The Vendry by Groupize.ai reposted this
Is Strategic Meetings Management ready for the Agentic AI era? For more than 20 years, Strategic Meetings Management (SMM) has helped organizations improve governance, compliance, visibility, supplier management, and spend control. Those principles haven't changed. The way we deliver them has. Today's meetings landscape looks dramatically different than when SMM was first introduced. Organizations are managing thousands of decentralized meetings—not just annual sales meetings and large conferences. Employees expect consumer-grade experiences. Travel, meetings, expense, compliance, and duty of care are more connected than ever. We're excited to join BTN Group for a discussion on what the next generation of meetings management looks like. Rethinking Strategic Meetings Management in the Agentic AI Era 📅 July 23, 2026 🕧 12:30 PM EST 👉 Register here: https://lnkd.in/gQ9bjczG AI has fundamentally changed what's possible. Imagine a meetings program where: ✅ Data is at your fingertips—ask a question in plain English and instantly access meeting, travel, supplier, budget, contract, and spend data. ✅ Travel and meetings are orchestrated together—connecting air, hotel, guest travel, expense, and attendee experiences into one seamless workflow. ✅ Attendee experiences meet today's expectations—mobile-first, self-service, personalized, and intelligent from invitation through reimbursement. ✅ Governance happens automatically—policies, approvals, budgets, compliance, and preferred suppliers are enforced at the point of decision. ✅ Duty of Care becomes dynamic—understand an attendee's complete journey, from flights and hotels to venues, restaurants, and ground transportation, enabling faster response and better service. This isn't about replacing Strategic Meetings Management. It's about rethinking how its core principles are delivered in an era where AI can orchestrate every meeting, every traveler, and every dollar of spend. Join us as we discuss: - Why SMM principles are more relevant than ever - From process management to intelligent orchestration - Centralized governance with decentralized execution - How agentic AI transforms compliance, duty of care, and attendee experiences - What the future of enterprise meetings looks like #StrategicMeetingsManagement #SMM #AgenticAI #ArtificialIntelligence #MeetingsManagement #BusinessTravel #CorporateTravel #EventTech #TravelTech #DutyOfCare #Procurement #BTNGroup #Groupize Alisa de Gaspe Beaubien Groupize.ai