Terakeet’s cover photo
Terakeet

Terakeet

Marketing Services

Syracuse, NY 8,031 followers

Secure Your Reputation in the AI Search Era

About us

Terakeet is the leading strategic partner for Fortune 500 companies, enterprise brands, and executives seeking to maximize visibility, authority, and trust across organic search engines, AI platforms, and digital channels. Founded in Syracuse, New York, Terakeet combines proprietary technology, market intelligence, and decades of search expertise to deliver enterprise-scale solutions. As consumer discovery expands beyond traditional search into AI-powered experiences, Terakeet helps organizations shape how their brands are discovered, understood, and chosen across search engines and large language models (LLMs). Through strategies such as asset optimization and Generative Engine Optimization (GEO), Terakeet enables brands to increase visibility, authority, and influence wherever consumers seek information. Terakeet was co-founded by CEO Mac Cummings and Patrick Danial, whose vision and leadership have established the company as a pioneer in digital brand strategy and innovation. The company’s culture is rooted in innovation, performance, and community impact. Terakeet has been recognized by organizations including Great Place to Work, Inc., EY, Entrepreneur, and Built In for its commitment to employees and business excellence. Beyond its work with clients, Terakeet is deeply invested in giving back. Through partnerships with Syracuse city schools and organizations like Cause For The Cuse, Blood Cancer United (formerly Leukemia & Lymphoma Society), and the Boys & Girls Clubs, Terakeet and its employees actively support initiatives that strengthen the Syracuse community and create lasting positive impact. Terakeet also believes in creating a connected, growth-driven team culture. If you are interested in becoming a key part of an impactful team, we want to hear from you! Remote positions are available. Visit terakeet.com/careers for more.

Website
https://www.terakeet.com
Industry
Marketing Services
Company size
201-500 employees
Headquarters
Syracuse, NY
Type
Privately Held
Founded
2001
Specialties
Online Reputation Management, Generative Engine Optimization, AI Visibility, Crisis Management, and Brand Strategy

Locations

Employees at Terakeet

Updates

  • This week, Terakeet hosted its inaugural charity golf invitational benefiting Cause for the Cuse, bringing together employees, customers, partners, and community leaders around a shared commitment to expanding educational opportunities for students in the Syracuse City School District. Together, we raised more than $150,000 to support educational programs and resources that will make a meaningful difference for local students. We're incredibly grateful to every sponsor, golfer, volunteer, donor, and community partner who made this milestone possible. Your generosity reflects what's possible when organizations come together with a shared purpose. Read more about the event and its impact on our blog: https://lnkd.in/gy66hxWG #WeAreTerakeet #CauseForTheCuse #CommunityImpact #CorporateResponsibility #Syracuse

  • Setting the bar high and continually empowering those around you is the true definition of a standout teammate. For this quarter's Values in Action awards, we are honored to recognize Sr. Full Stack Software Engineer Logan Meissner for exemplifying Excellence! 🌟 "Logan has repeatedly worked to empower the rest of the engineering team both with additional home-built development tooling, but also coaching and mentoring, and an unflappable will to help others succeed," shares Head of Technical Architecture Craig Waterman. "His drive to lift up the entire team is second to none." Congrats, Logan! #WeAreTerakeet #ValuesInAction

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  • Our Values in Action series continues as we celebrate another teammate who brings Terakeet’s core values to life every day. We’re proud to recognize Sr. Recruiter Angelina Stice for exemplifying Grit as she approaches her 5-year anniversary! 👏 "With multiple priorities and high expectations, Angelina continues to show up with determination, flexibility, and a solutions-oriented mindset," says Director of Talent Development & Experience Capri Tamila. "She truly lives our definition of grit by staying adaptable in the face of change and remaining resilient through challenges." Congratulations, Angelina! #WeAreTerakeet #ValuesInAction

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  • We’re proud to introduce the first honoree in our Q2 Values in Action recognition series. 🌟 Each quarter, we recognize five employees who exemplify Terakeet’s core values through their everyday work. Nominated by their managers, these individuals go above and beyond to make a positive impact on our team, our clients, and our culture. This quarter, we’re proud to recognize Manager of Resource Management Lexi Teal for exemplifying Teamwork! 👏 "Lexi's recent work on building a robust internal tool is such a huge step in the direction of actually using AI to solve business problems or make things easier for her colleagues," shares Dan Heil, senior director of business operations. "It's so easy to use AI to solve an individual issue... the hard part is operationalizing it across the company in a way that is impactful to all." Congratulations, Lexi! #WeAreTerakeet #ValuesInAction

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  • We are incredibly proud to announce that Terakeet has been named a finalist for the International PR Association (IPRA) Golden World Awards! 🏆 We are being recognized in the Reputation and Brand Management category for our strategic partnership with a global entertainment company. In a volatile news landscape filled with narrative manipulation, our team worked to successfully transform, stabilize, and protect the digital reputation of the brand, its founder, and its CEO. Helping global leaders and enterprises take control of complex digital narratives is what we do best, and we are thrilled to see our team's results-driven work celebrated on an international stage. A huge congratulations to our dedicated team, and best of luck to all of this year's finalists! #Terakeet #IPRA #GoldenWorldAwards #ReputationManagement #BrandManagement #DigitalPR #CorporateReputation

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  • As the Former Head of Cyber for the FBI, Matt Gorham wants brands to understand the threats they face in the digital square of public opinion. Given his deep expertise in cyberattacks and digital threats, we asked Matt what inspired him to join Terakeet as a Strategic Advisor, and why he believes online reputation management has become an essential part of protecting today's brands. #ReputationManagement #Cybersecurity #Cyberattacks #FBI

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