Talker Research

Our research for Talkspace revealed that 38% of Americans have gone “no contact” with a friend or family member in the last year. Talkspace explores the reasons why: https://lnkd.in/ewMVG4qC

⚽️ Think you could score a World Cup penalty against a professional keeper? Our poll finds 28% of Americans believe they could. 🥅 We surveyed 2,000 people during the tournament's opening week, and the younger the respondent, the bolder the claim. 43% of Gen Z say they'd convert, versus just 12% of boomers. 📺 We also found a quarter of working fans have skipped work to watch a match, and watching the entire tournament would cost you 156 hours or nearly 20 working days— before any extra time and penalties. Full results here: https://lnkd.in/exJpGtmq #WorldCup2026 #FIFAWorldCup

VICE picked up our new Talker Research survey this week, "Gen Z judges you by your first name more than any other generation." The data showed that 18% of Americans judge people by their first name alone, Gen Z most of all at 29%. Karen topped the list as the most-judged name, with Chad close behind. VICE also zoomed in on the fact that the generation that judges names hardest is also the most likely to want a new one. 42% of Americans don't feel they embody their own name, and Gen Z leads on wanting to change theirs. 🔎 More here: https://hubs.ly/Q04nTSRK0

We ran the research behind this study of 2,000 U.S. office workers, in collaboration with TripleTen. The data makes it clear: being told to use AI isn't the same as being trained to use it. 👇

🎬 New poll: the ideal movie length for Americans is now just 88 minutes, down from 92 in 2024. 🍿 And Gen Z wants it even shorter, averaging just 82 minutes. 👀 So how do this summer's biggest releases measure up? 👉 Find out here: https://hubs.ly/Q04nJT6B0

🧀 Proud to have partnered with Golin Ketchum on the research behind this campaign! 💪

First impressions start before you even say hello. Data from our survey of 2,000 Americans reveals that one in five people admit to judging others based on their first name alone. Karen topped the list of most-judged first names by a significant margin. Chad came in a distant second, with Donald, John and Damien among the most commonly cited names. And the relationship Americans have with their own names? It’s complicated. 42% say they don't feel they embody the spirit of their first name, and one in five wish they could change it entirely. More findings from the research here: https://lnkd.in/erV6WDZg

Our poll of 2,000 general population Americans revealed that 17% don’t believe Pride Month should be celebrated “at all,” while others believe it’s “too much” and should be scaled back (8%). On the other hand, 28% believe Pride Month is important and should be supported — and 21% support the idea of it, but admit they “don’t really care about it” in practice. Our survey found these divisions run parallel to political party ideologies. Belief in the importance of Pride Month was more than twice as high among Democrats (44% vs. 17% of Republicans). Then, while a third (32%) of Republicans said Pride should be canceled, only 6% of Democrats said the same. Despite the divisions, 44% of respondents believe support in general has increased for LGBTQ+ Americans over the past year — and this was higher among respondents who identify as LGBTQ+ (56%). Full findings from the research can be found here: https://lnkd.in/eK_Sfx8u

Making friends as an adult isn't always easy. Our Talker Research poll on friendship after 30 was featured in Us Weekly, exploring five research-backed ways to build meaningful friendships later in life. The piece draws on our findings that nearly seven in 10 Americans believe it's harder to make close friends as they get older, alongside expert advice on building stronger social connections. It’s a great example of research continuing to earn coverage and contribute to editorial conversations months after the original study was conducted. Read the Us Weekly article: https://hubs.ly/Q04lH3JR0

Restless night? In our recent poll of 2,000 Americans, one in four (25%) said a dream or nightmare has led to them making a change in their life like quitting a job or breaking up with a partner. While the average American polled has a nightmare once a month (1.4 times) on average, Gen Z experience the most frequent bad dreams (1.8 per month), with nightmares reducing with age and Boomers clocking precisely one bad dream per month (1.0). As many as four in ten (37%) even said they’ve had a dream or nightmare come to reality in some form. Dr. Michael Kane, MD, Chief Medical for Indiana Center for Recovery, speaks to why dreams can have significance in our day-to-day consciousness: "What is most interesting about dreams is the fact that your brain still processes the experience as real. And that is why it sometimes spills over into our waking hours.” “Nightmares or bad dreams can fill us with anxiety, while a dream where you are confident in facing an enemy can act as the first step to make a change in your life. Whether this is stepping away from a toxic environment or confronting a challenge, it acts as a way to let you know that you can deal with the situation.” More findings from our study here: https://lnkd.in/ey9YUAYj