Swydo

Every agency has its own way of writing PPC proposals. If you're looking for ideas or want to compare your approach, we've put together a practical guide covering proposal structure, discovery, pricing, and follow-up. Take a look 👇

What does the average digital marketing tool stack look like? Are you curious about how your tool stack compares to those of other agencies or in-house marketing teams? Which tools do these teams use, and how much do they spend on them? Is your software budget similar to that of comparable organizations? We are conducting the Digital Marketing Tool Stack Survey to answer these questions and create a valuable benchmark for digital marketers. By sharing your tool stack, you will help us uncover: 👉 The tools used by agencies and in-house marketing teams   👉 Differences in tool stacks between agencies and in-house teams   👉 How much marketing teams spend on software   👉 Insights to make more informed decisions when reviewing or selecting tools  The results will provide you with a better reference point when evaluating your own stack, discussing budgets, or considering new tools. The survey only takes about 5 minutes, and all responses are anonymous and analyzed in aggregate. As a participant, you will receive the full report ahead of publication and be entered for a chance to win a $50 Amazon gift card. You can also share your perspective for a chance to be featured in the report. Help us create the benchmark by sharing your tool stack: https://lnkd.in/eum363Jf

Is your pricing still working for your agency? Rising software costs, higher salaries, and tighter client budgets can quietly shrink your margins. We put together a practical guide with current pricing benchmarks, margin targets, and tips to price your services with confidence. Take a look 👇

Adriana Gomez Guevara, our Product Marketing Manager, spoke with Anni Kristiina Salo from Tracklution for Swydo Expert Talks. The 24 Center case study from that conversation is worth sharing in full. Conversions doubled, and customer acquisition cost dropped 50% in three months. Full conversation in the comments. 👇 #swydo #experttalks #paidmedia #adtracking #ppc #marketingagency

Most video reports start with views. But views don't tell you if your video actually worked. Should you look at watch time? Retention? Shares? CTR? ROAS? And how do you compare results when every platform counts a "view" differently? We put together a practical guide with the video metrics that actually matter, current benchmarks, and tips to help you build reports your clients can understand and act on. Worth a read if video reporting is part of your job 👇

Behind the scenes, a client saving four hours a week, and one mid-year reminder: retention is cheaper than acquisition

In the Netherlands, a borrel is how the work week ends well: drinks, good company, and honest conversation with people who get what you do. Last Thursday, Swydo sponsored the SEA Borrel at Café Kobalt in Amsterdam, where around 20 SEA specialists came together for exactly that: face-to-face conversations, drinks, and a great time with peers. Thanks to Nils Rooijmans & Wijnand Meijer for bringing the community together. See you at the next one. 💙 #SEABorrel #GoogleAds #AgencyMarketing #Swydo

We did it again. 🌿 This year, Swydo swapped dashboards for Lichtenvoorde, four days of fresh air, good food, and even better company. Our mid-year reset involved: 💻 Working together in the open space on Monday and Tuesday, nature is doing what nature does best 🍳 Jeroen and Jerrel in the kitchen with a Surinamese and Mexican fusion 🔥 Werner, our South African, at the braai, welcoming all opinions, honouring none of them 🍺 Kevin hosting a German beer tasting 🎯 Clay shooting with more ammo than anyone expected ⛳ Golf, results varied wildly 🎮 Board games to wind the evenings down 🎸 Bart's pub quiz, hosted in full colour, colourful socks included, which somehow ended in guitars and singing 🏎️ Racing simulators to close out the week on a high note Tiana Sweeney, Adriana Gomez Guevara, and Lizaane Van Wyngaardt, our party planning committee, made sure a group of adults always knew where they were going and had absolutely no excuse to get lost. No small task. We came back tired, the good kind. A little more reconnected to each other and to the work we are doing together. Would we do it again? Already looking at the calendar. 💙 #SwydoLife #TeamOffsite #SaaS #CompanyRetreat #MarketingAgency

Agency markup sounds like a finance problem, but it is really a reporting problem, and most agencies are solving it by reopening the same spreadsheet tab every month and hoping nothing has changed since the last time. Custom Metrics in Swydo is where that calculation belongs. Build your agency markup into the platform once during your setup, and from that point, it sits inside every scheduled report that goes out to your clients automatically. No rebuilding, no second-guessing, just the confidence that what you set up is working and doing its job while you focus on everything else. We walked through how to set this up on the Swydo YouTube channel this week. If you are not already subscribed, your markup will thank you for it. Link in the comments. 👇 #Swydo #AgencyReporting #CustomMetrics #ClientReporting #MarketingAgency

There is a version of agency life where three to four days of every month disappear into reporting before the real work can begin. Christine Gery from Solutions for Growth lived that version for years before automated client reporting with Swydo changed everything. 4 hours saved every week through automation was the first shift. Swydo AI was the second, meaning Christine now arrives at every client call already knowing what the data means, not just what it says. The full story is available in the comments. Worth a read if client reporting is eating more of your week than it should. 👇 Solutions for Growth 👉solutionsforgrowthllc.com #ClientReporting #AutomatedReporting #AgencyMarketing #Swydo #MarketingAgency