Surface Labs

New in Surface: we're replacing your scheduling tool. Most B2B teams run their inbound pipeline across three or four disconnected tools. The form lives in one place. The scheduler lives in another. The routing logic is somewhere else. Every time a qualified lead gets redirected to a Calendly link on a different domain with different branding, a chunk of them never actually book. Surface Native Scheduler eliminates that gap. Scheduling is built directly into your lead ops pipeline. Leads fill out your form, get scored and qualified by AI, and book a meeting with the right rep without ever leaving the flow. One on one meetings, round-robin distribution across your team, or group sessions with multiple hosts. Configure availability, booking windows, minimum notice, buffer time, and daily limits per rep. Block personal emails. Add CAPTCHA. Auto-fill fields for returning visitors. Customize the booking page to match your brand. Connect your Google Calendar and you're live in minutes. No migration. No middleware. One less tool in your stack. One less place where qualified leads drop off.

now you can track every prompt your buyers are asking AI with Surface's AI Visibility Dashboard. add the prompts that matter to your category. surface monitors ChatGPT, Gemini, Claude, and Copilot and shows you exactly where you show up and where you don't. recommendation prompts. comparison prompts. feature prompts. problem prompts. best-of lists. all tracked. all scored. gaps highlighted automatically. know exactly where to focus your content next.

your competitors are showing up in AI search results. you're not. and you don't even know it. buyers are asking ChatGPT, Gemini, and Claude for tool recommendations every day. AI gives them a short list. if you're not on it, you're invisible. AI Visibility Dashboard in Surface shows you exactly where you stand vs your competitors across every major AI model. find the gaps. fix them.

AI Visibility Dashboard is live in Surface. your buyers are asking ChatGPT, Gemini, and Perplexity for tool recommendations. if your brand isn't in those answers, you're invisible to them. and until now, there's been no way to check. there's no ranking page for AI search. no position 1 through 10. it's been a complete black box for marketing teams. AI Visibility Dashboard tracks your brand's share-of-voice across ChatGPT, Gemini, Perplexity, and Claude. see how often AI recommends you vs your competitors. monitor the exact prompts your buyers are typing. watch your visibility trend week over week. one thing teams don't expect: visibility varies wildly across models. you might show up in Gemini but be completely invisible in ChatGPT. knowing that changes where you focus your content. the SEO dashboard for AI search. except almost nobody is tracking this channel yet.

AI-Powered Form Routing is live in Surface. if you're running google ads or pmax, your form is probably ruining your ad spend and you don't even know it. here's what's happening: a fake lead fills out your form. google counts it as a conversion. google's algorithm goes and finds more people that look like that fake lead. you're paying to attract more garbage. every month it gets worse. most teams try to fix this with rules. block personal emails. require a company name. filter by job title. the rules break. spammers adapt. real leads get accidentally blocked. repeat forever. AI-Powered Form Routing replaces all of that with one prompt. describe what a bad lead looks like in plain english: "filter anyone without a company email. score below 50 for spam or personal emails." that's the entire setup. surface scores every submission in real time. qualified leads get routed to the right rep's calendar. everything else gets filtered out. never hits your crm. never counts as a conversion. google never sees it. your ad targeting fixes itself because the only conversion data going back to google is from real people at real companies. one of our customers set this up with a single prompt. blocked 100% of their spam. surfaced over 11,000 real leads. one prompt. clean data. better ads. link in the comments 👇

every b2b tool promises "ai-native." none of them actually let your ai do the work. it can read your dashboards. it can't run your workflows. surface mcp fixes that. connect claude, chatgpt, or any llm to your entire gtm stack — lead data, campaign performance, automation triggers, enrichment, crm. one prompt runs the workflow that used to take 6 tools and 3 people. "find my top converting campaigns, pull lookalikes, build a re-engagement sequence for lapsed demo bookers." done. in one shot. live today, link in the comments

NEW: Surface MCP Server 🔌 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You want to ask questions about your leads, forms, and analytics but you have to log into the dashboard, click around, apply filters, and export data just to get a simple answer. It takes 10 minutes when it should take 10 seconds. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘂𝗿𝗳𝗮𝗰𝗲 𝗠𝗖𝗣 𝗦𝗲𝗿𝘃𝗲𝗿 Connect any MCP-compatible AI assistant to Surface and query your data with natural language. Claude, Cursor, Windsurf, whatever you use. Just ask questions and get instant answers. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝘀𝗸: → "Show me the latest 10 responses for my Contact Us form" → "How many leads did we get from website de-anonymization this month?" → "What's the completion rate for our pricing survey?" → "Which question has the highest dropoff in the onboarding form?" → "Give me the top 5 leads by AI score" → "Show me failed workflow runs from this week" → "Which landing pages have the best form completion rate?" 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗰𝗰𝗲𝘀𝘀: → Forms and responses → Leads filtered by source or funnel stage → Analytics including completion rates, dropoff, daily trends, UTM breakdowns → AI scoring data and top-scored leads → Workflow runs and execution details 𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝘁 𝗶𝘁 𝘂𝗽: 1/ Go to Settings → API Keys in Surface 2/ Create an API key 3/ Connect your AI assistant using the setup guide 4/ Start asking questions in plain English All 21 tools are read-only. Your data is never modified through MCP. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: Get answers about your leads, forms, and analytics without leaving your AI assistant. No more clicking through dashboards. Just ask and get the data you need. This feature is live for all users in the Surface app today.

NEW: Bulk Lead Action/ Trigger 🚀 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: You have 50 leads that need the same action but you're clicking through them one by one. Select lead, trigger workflow, go back, select next lead, repeat. It takes forever and it's the kind of work that makes you wonder why you're doing it manually in 2026. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗕𝘂𝗹𝗸 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 Select multiple leads in your leads table and trigger workflows on all of them at once. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Go to your Leads table in Surface 2/ Select the leads you want to take action on 3/ Click Bulk Actions 4/ Choose the workflow you want to trigger 5/ Done. All leads processed. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: What used to take 30 minutes now takes 30 seconds. Your ops team gets time back. Leads move through your pipeline faster. This feature is live for all users in the Surface app today.

NEW: HubSpot AI Agent 🤖 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Getting leads into HubSpot is one thing. Keeping the data clean, updating records, and making sure everything is in the right place is a full-time job. Your ops team spends hours every week on CRM hygiene that should just happen automatically. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 Surface's AI now works directly inside HubSpot. It doesn't just send leads over, it manages them. 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗱𝗼: → Create and update contacts automatically → Link contacts to the right companies → Check for duplicates before creating new records → Route leads based on HubSpot data → Update properties based on lead behavior → Keep your CRM clean without manual intervention 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 1/ Connect HubSpot in Surface Integrations 2/ Set up your AI Agent rules 3/ Leads flow into HubSpot and the AI handles the rest 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: Your CRM stays clean without your team spending hours on it. Leads get routed correctly. Data stays accurate. Your ops team focuses on strategy instead of cleanup. This feature is live for all users in the Surface app today.

BIG ANNOUNCEMENT: Surface now integrates with HubSpot 🚀 The most requested integration is finally here. For teams running their CRM on HubSpot, this is the connection you've been waiting for. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀: Every lead that comes through a Surface form can now flow directly into HubSpot. Contacts created automatically. Companies linked. Deals created. Properties mapped. All without anyone on your team lifting a finger. No more exporting CSVs. No more Zapier workarounds. No more leads sitting in a form tool while your sales team waits. 𝗪𝗵𝘆 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗶𝘀: HubSpot is the CRM for scaling B2B teams. Thousands of companies run their entire go-to-market motion on it. We kept hearing the same thing from customers: "We love Surface for forms but we need leads in HubSpot instantly." Done. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼: → Automatically create contacts in HubSpot when a lead submits a form → Create or update companies with enriched data → Map any form field to any HubSpot property → Create deals automatically based on lead qualification → Sync form submissions as HubSpot form submissions → Keep your CRM clean with no duplicates 𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝘁 𝗶𝘁 𝘂𝗽: 1/ Go to Integrations in Surface 2/ Find HubSpot under CRM and click Authenticate 3/ Connect your HubSpot account 4/ Map your form fields to HubSpot properties 5/ You're live. Leads flow into HubSpot automatically. If you're running HubSpot, this integration will save your ops team hours every week. Live for all Surface users today.