Studio Texture

Project Syndicate have a clear purpose: give the world access to its greatest minds. At Studio Texture, we get the dream job of bringing their incredible content to life, from future thinkers, leading economists and the sharpest political minds, all in a crafted quarterly magazine. With the 250th Anniversary of the signing of the Declaration of Independence fast approaching, the latest issue of PS Quarterly takes a look at the profound and enduring influence this document has had on the modern world. Here's a small taster of how the edition came together. See more of our PS Quarterly work here ➡️ https://lnkd.in/eY2Q8fbZ #EditorialDesign #PublicationDesign #MagazineDesign #DesignAgency #ProjectSyndicate #PSQuarterly #250thAnniversary Follow Project Syndicate: Facebook - projectsyndicate X - @prosyn BlueSky - @https://lnkd.in/eKkv8sY3 LinkedIn - project-syndicate Instagram - @prosyn

Wow, what a response we've had from the birth of NCT Charity's rebrand. In case you've missed it, you can head to our website to look at the project 👉 https://lnkd.in/e_wXseHz Visual Identity: Studio Texture - Stuart Youngs, Anna Barton, Ellie Hilton Domm, Charlotte Cline, Nevs Hamling, Laura Meahan, Becky Holmes Strategy: Louise Kyme, Dan Dufour Audience Testing: Humankind Research #BrandIdentity #CharitySector #NCT #NationalChildbirthTrust #Rebrand

We're proud to share our new visual identity for NCT Charity, the UK's leading pregnancy and early parenthood charity, marking their 70th anniversary. Despite seven decades of trusted support, NCT faced a perception gap: most people knew them only for antenatal classes, unaware of the full breadth of what they do. Our brief was to build an identity expansive enough to carry all of it. The new identity is grounded in research with more than 2,000 parents, and built around a single idea: Your Path. A signature set of brushstrokes shifts in character throughout, energetic and bouncy for the highs, smooth and gentle for the harder moments. A redrawn 'c' in the logo quietly references a parent and child in silhouette, inspired by a logo in NCT's archive. Photography has shifted too. Stretch marks, tired eyes and the messy reality of early parenthood are front and centre, because that's what parents said they needed to see. A new strapline, 'For pregnancy, parents and progress', distills NCT's three core commitments into a single line: education and support, community and connection, and advocacy for systemic change. This was a project built with parents, not just for them. We're grateful to everyone at NCT Charity who trusted us with it. Full case study: https://lnkd.in/e_wXseHz Visual Identity: Studio Texture - Stuart Youngs, Anna Barton, Ellie Hilton Domm, Charlotte Cline, Nevs Hamling, Laura Meahan, Becky Holmes Strategy: Louise Kyme, Dan Dufour Audience Testing: Humankind Research #BrandIdentity #CharitySector #NCT #NationalChildbirthTrust #Rebrand