Strike Social

🎙️ Strong B2B media planning starts with research that reflects how buying decisions happen in the real world. In this episode of The Ad Podcast, Sascha, CEO and Co-Founder of NewtonX, joins Dylan to discuss how proprietary, human-verified research helps B2B teams build more accurate audiences. 💡 His point: the right audience is rarely one senior decision-maker written into a brief. B2B purchases are shaped by a wider buying committee, with each stakeholder bringing different priorities and influence to the process. Sascha also explains how AI and synthetic research are making continuous audience and creative testing more accessible, while the quality of the underlying human data remains critical. For paid social teams, those inputs inform audience segmentation, messaging, and the signals used for campaign optimization. ✅ The takeaway: ⤷ Audience strategy is a media buying input. ⤷ When B2B campaigns are built around real buyer behavior, media teams have a stronger foundation for planning, testing, and optimization. 🎙️ Listen to the full episode: https://lnkd.in/gSHrv-EA Follow Strike Social for more conversations on paid social, audience strategy, and modern media planning.

🎙️ Some brand memories are shaped less by a single ad exposure and more by the experiences people have with a brand in real life. In this episode of The Ad Podcast, Neda of MATTE Projects joins Dylan to discuss experiential marketing, loyalty, and the role of brand moments in a performance-driven market. Her point is clear: people often build loyalty through the experiences they remember. For advertisers, the work does not stop once the event ends. A strong media plan can help extend the moment through video, creator content, retargeting, and post-event storytelling. ✅ The takeaway: ⤷ The experience creates the memory. ⤷ The media plan keeps it moving. 🎙️ Listen to the full episode here: https://lnkd.in/geJwYpNX

Back-to-school is already underway, but the opportunity hasn’t passed 🎒 National Retail Federation’s 2025 benchmark puts expected U.S. back-to-class spending at $128.2B, with $39.4B for K–12 and $88.8B for college. The 2026 season started early too, with 1 in 3 shoppers already browsing or buying by early June. By mid-July, back-to-school demand is already in market, so media plans need to account for shoppers who are actively buying now rather than treating the season as something still ahead. Our latest article looks at what that means for 2026 back-to-school campaigns across YouTube, Meta, TikTok, and Instagram. ✅ Read the full article: https://lnkd.in/gxjEYhvc

What’s New on Reddit, Inc.? 🗒 Platform Updates: Split testing, spam detection, and Reddit’s new brand campaign around human conversations. 👉 Follow our page for more paid social updates. 1️⃣ Reddit Rolls Out Split Testing to All Advertisers Reddit has made split testing available to all advertisers through Reddit Ads Manager. ⤷ Advertisers can run two ad variants at the same time ⤷ Tests split the audience at the user level to avoid overlap ⤷ Each test changes one variable to identify a clearer winner ⤷ Reddit says tests can run for two to six weeks The feature is now self-serve, so advertisers no longer need a Reddit ads contact to activate split testing. 2️⃣ Reddit Reports Over 23M Daily Spam Views Reddit reported that it is handling more than 23 million spam views each day. ⤷ AI-powered spam systems stop around 25,000 spam posts and comments daily ⤷ Reddit says spam exposure is down 20% year over year ⤷ The platform also removed nearly 2 million inauthentic post votes per day over the last three months ⤷ False positives have decreased by more than 40% The update comes as Reddit becomes a more important reference source for AI tools and product research. 3️⃣ Reddit Launches “People Are the Best” Campaign Reddit launched a new brand campaign focused on human-led conversations across its communities. ⤷ Highlights real discussions happening across Reddit every day ⤷ Positions Reddit against the rise of AI-generated and influencer-led content ⤷ Focuses on communities around beauty, TV, soccer, and other interest areas ⤷ Campaign will start in New York and Chicago, with more U.S. markets planned The campaign reinforces Reddit’s positioning around authentic community insight and product discovery. Reddit for Business #RedditAds

What’s New on Google? 🗒 Platform Updates: Social profile tracking, creator search performance, and platform-level reporting. 👉 Follow our page for more search and platform updates. 1️⃣ Google Adds Platform Properties to Search Console Google has introduced platform properties, a new Search Console property type for social and video creators. ⤷ Supports Instagram, TikTok, X, and YouTube accounts ⤷ Lets creators track how posts appear in Google Search and Discover ⤷ Works for creators who do not own or manage a website ⤷ Each account or channel can be added as its own property The update expands Search Console beyond website owners and gives social publishers more visibility into how their content performs in Google Search. 2️⃣ Creators Can Track Clicks, Impressions, and Search Queries Platform properties include reports designed to show how social content performs across Google surfaces. ⤷ Performance report shows clicks, impressions, CTR, and average position ⤷ Data can be filtered by posts and search terms ⤷ Insights report shows traffic trends, top content, and discovery patterns ⤷ Achievements report tracks growth milestones from Search The reporting can help creators and marketing teams see which social posts earn search visibility outside the platform where they were published. 3️⃣ Search Console Data Does Not Replace Platform Analytics Google notes that platform properties only measure performance on Google Search, Discover, and Google News. ⤷ It does not count in-app views from Instagram, TikTok, X, or YouTube ⤷ A post shown in Google Search can count as an impression ⤷ A click from Google Search to the post counts as a click ⤷ Data begins appearing after ownership is verified and processed The feature is rolling out gradually, so availability may vary by account. ✅ Source: https://lnkd.in/eVpMzfWu

Clean campaign measurement starts before the first impression. 📈 If your team needs stronger tracking, QA, and reporting across paid media, Strike Social helps brands build better campaign foundations. 💭 Our 𝐀𝐬𝐤 𝐭𝐡𝐞 𝐄𝐱𝐩𝐞𝐫𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 continues with insights from our recent media buying training. This time, Mac breaks down a launch check that can make or break campaign measurement: 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐜𝐨𝐧𝐟𝐢𝐫𝐦 𝐛𝐞𝐟𝐨𝐫𝐞 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐰𝐢𝐭𝐡 𝐅𝐥𝐨𝐨𝐝𝐥𝐢𝐠𝐡𝐭 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠? 💡 Before launch, the Floodlight tag should be on the right conversion page, firing correctly, and actively connected to DV360. That means checking: 1. Placement: The tag should fire after the conversion is complete, usually on the Thank You or Confirmation page. 2. Tag activity: Use CM360 Floodlight Activities, Google Tag Assistant, or CM360 Tag Inspector to confirm the tag records are properly. 3. DV360 connection: The activity should be active, verified, showing impressions, and marked as actively used in DV360. 4. Cross-domain setup: If checkout or booking happens on another domain, the DCLID needs to pass from one domain to the next. 💡 If the tag shows zero impressions after 24 hours, it usually means the tag is not firing. 5. Check the page placement first, then confirm with the web team that the code was implemented correctly. ✅ The rule is simple: Verified tag = campaign can launch. Unverified tag = campaign should not launch. ✅ At Strike Social, our media buying teams combine platform QA, tracking checks, and CampaignLab to help brands launch with stronger measurement foundations, cleaner optimization signals, and more reliable reporting. 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐮𝐬 to see how Strike Social can support your next paid media campaign. #LifeAtStrike

When major tentpole events pull budget pressure upward, advertisers need stronger YouTube benchmarks before they plan spend. The World Cup is a clear example. ⬇️ More brands are trying to win attention across live coverage, highlights, creator reactions, social video, and post-match conversations. But when demand rises, “spend more” is not a strategy. 💭 𝐓𝐡𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬: Which YouTube formats are actually improving efficiency, and where should advertisers set expectations before launch? In Strike Social’s 2025 YouTube Benchmark Report, skippable campaigns showed a stronger view efficiency story: ⤷ CPV declined 21% YoY. ⤷ View Rate increased 30%. ⤷ Video Completion Rate increased 19%. That matters because lower cost only tells part of the story. For skippables, more impressions became billable views, and more viewers stayed long enough to complete the message. But skippables are just one piece of the YouTube plan. Video View Campaigns, non-skippables, bumpers, and reach-focused formats all play different roles depending on what the campaign needs to do. And during high-demand periods, those differences can affect how teams plan, pace, and measure YouTube spend. ✅ We broke down the full format-level trends in the 2025 YouTube Benchmark Report. Sign up to download the full report.: https://lnkd.in/gikAGDhV #YouTubeAds

Think you’re keeping up with the latest platform updates that could affect advertisers? 👇 This Click per Fact edition lets you test your knowledge and see how our almost 27k email subscribers responded. 📌 Save this post for weekly trivia updates! We’ll be updating this every week. Subscribe to our newsletter: https://lnkd.in/g3d79CaN

How do you make a seasonal lottery campaign move before the moment expires? 👀 For one YouTube campaign, the challenge was clear: drive awareness around time-sensitive releases without relying on broad targeting alone. Strike Social used context-led audience signals, mobile and CTV-first delivery, and a YouTube Video Reach Campaign strategy to connect seasonal relevance with scalable reach. The result: 📈 24% CPM efficiency 📈 93% of impressions from CTV and mobile For regulated industries, reach is still possible when the strategy is built around context, compliance, and efficient delivery. ✅ Swipe through the preview, then sign up through the link in the comments to download the full case study. YouTube for Business

💭 Our 𝐀𝐬𝐤 𝐭𝐡𝐞 𝐄𝐱𝐩𝐞𝐫𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 continues with insights from our recent media buying training. This time, Franchette breaks down a common reporting question 👇 𝐖𝐡𝐲 𝐝𝐨 𝐃𝐕𝟑𝟔𝟎 𝐚𝐧𝐝 𝐂𝐌𝟑𝟔𝟎 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐦𝐚𝐭𝐜𝐡? 💡 The short answer: they measure different points in the delivery process. 1. DV360 acts like the buyer. It looks at bidding, auctions, media costs, and programmatic performance. 2. CM360 acts more like the independent auditor. It tracks whether the creative actually rendered, how delivery performed across the media plan, and who gets credit for the conversion. That’s why numbers can differ. DV360 may count an impression when a bid is won, while CM360 counts it after the ad code successfully triggers and renders. CM360 also applies stricter invalid traffic and bot filtering, because apparently even impressions need a quality check. 💡 In simple terms: DV360 shows what was bought. CM360 helps verify what was served, tracked, and attributed. ✅ At Strike Social, our media buying teams combine platform expertise, campaign QA, and CampaignLab to help brands connect execution with cleaner measurement and more reliable reporting. ✅ If your team needs stronger campaign setup, tracking, and reporting across paid media, 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐮𝐬 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐒𝐭𝐫𝐢𝐤𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩. #LifeAtStrike