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SpyFu

SpyFu

Technology, Information and Internet

Scottsdale, AZ 3,376 followers

Win in AI & Google Search

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About us

Your competitors test keywords, run ads, and build search strategies with real budgets every day. That's free market research — if you know where to look. SpyFu makes all of it visible. Every keyword they rank for. Every ad they've ever run. Every dollar they spend. 15+ years of history, updated daily. Twenty years ago, SpyFu's founder Mike Roberts needed competitive search data that didn't exist yet. So he built it. First to market, and two decades later, SpyFu has the deepest competitive search dataset available: on average, 2x more organic keywords and 20x more paid data than alternatives, with the most complete PPC intelligence anywhere. SpyFu GPT is the first SEO platform natively inside ChatGPT. Ask competitive questions in plain English and get answers grounded in real search data — not hallucinated numbers. Full access starts at $39/mo. No feature walls. We also built RivalFlow — powered by SpyFu's data. Ranking today isn't just about page one. It's about having the content that AI and LLMs trust enough to cite, recommend, and surface to their users. RivalFlow finds the exact content gaps between your pages and the ones outranking you, then gives you the copy to close them — so your content becomes the answer, wherever the question gets asked. Follow SpyFu for competitive intelligence and the data-backed strategies that help you decide what to do next.

Website
https://www.spyfu.com
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
Scottsdale, AZ
Type
Privately Held
Founded
2005
Specialties
Keyword Research, Competitive Intelligence, Search Marketing Analytics, Adwords Research, SEO Research, PPC Research, Rank Tracking, Sales Intelligence, RivalFlow, SpyFu GPT, Content Gap Analysis, API SEO, API PPC, Ad History, Competitor Analysis, Google Ads Intelligence, and Domain Comparison

Products

Click here to view SpyFu | Marketing Intelligence SpyFu | Marketing Intelligence
Click here to view SpyFu | Marketing Intelligence

Click here to view SpyFu | Marketing Intelligence SpyFu | Marketing Intelligence

Search Engine Optimization (SEO) Software

See every keyword your competitors rank for, every ad they've ever run, and every dollar they spend on Google — with 15+ years of history, updated daily. On average, 2x more organic keywords and 20x more paid data than the next closest alternative. ✔️ Marketers use it to plan campaigns and find what's actually working in their market. ✔️ Agencies use it to win pitches and prove ROI with client-ready competitive data. ✔️ PPC specialists use it to see the full ad history their other tools miss. ✔️ Sales teams use it to walk into meetings already knowing where prospects are headed. And now, SpyFu GPT puts all of that data right inside ChatGPT. Ask "what keywords are my competitors ranking for?" or "where are they spending on ads?" and get answers grounded in real data — not hallucinations. Every follow-up question compounds on real numbers, so your strategy conversations can actually go somewhere. Full access starts at $39/mo. No feature walls. Cancel anytime.

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Employees at SpyFu

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Updates

  • View organization page for SpyFu
    SpyFu

    3,376 followers

    Reports don't have to be one-size-fits-all anymore. Aly connected Claude Code to SpyFu's data and built exactly what her client needed... right in front of them. ✨

    View profile for Aly Hathcock
    Aly Hathcock

    Expertise in AI right now means you learned it last week instead of yesterday. I walked a client through installing Claude Code and connecting it to SpyFu to build their reports — a setup I had done exactly once, alongside a colleague who actually knew what they were doing. We figured it out in real time. Together. On their screen. And that's just… marketing in 2026. The tools are moving faster than the training. The use cases are ahead of the tutorials. The clients are watching you build the plane mid-air and calling it expertise... because relative to where they are, it is. Stop waiting to feel ready. The marketers who are winning right now are the ones treating every client call as a chance to learn one step ahead. Fly the plane. Build it on the way. What's the most "I figured this out 20 minutes before showing it to a client" moment you've had this year?

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  • View organization page for SpyFu
    SpyFu

    3,376 followers

    Every site has a list like this: broken links, missing title tags... maybe a meta description that never got written. Totally normal. They add up over time. We'll help you knock it out.✨ Site Audit + Auto Fix. Coming soon to SpyFu.

  • View organization page for SpyFu
    SpyFu

    3,376 followers

    Google wants the stronger page, RivalFlow AI helps yours become exactly that. Now included with SpyFu Pro+AI.

    View organization page for RivalFlow AI
    RivalFlow AI

    382 followers

    Well, looks like it's a bad week to be thin content... FAQ rich results pulled and a new deindexing wave. Two moves in five days. Same message from Google: Write the page worth showing to people. That's what RivalFlow is built for. It compares your page to the ones outranking you, pinpoints what's missing, and fixes it — with stronger content built perfectly into your page in your voice and style. It even tells you which pages to start with — the ones where a fix has a real shot at moving you up. Google wants the stronger page, RivalFlow AI helps yours become exactly that. Now included with SpyFu Pro+AI.

    • Screenshot of RivalFlow results for a SpyFu blog post titled “Check Any Website’s Traffic,” showing major SEO gains after RivalFlow AI improvements were published: +8.7M impressions, +5,359 keywords, and +39,790 clicks, with a line chart rising sharply after the September 2, 2025 publish date.
  • View organization page for SpyFu
    SpyFu

    3,376 followers

    With AI Max replacing Dynamic Search Ads (auto-migration starts in September), Google can decide more of the things that directly affect your PPC budget: Search terms. Ad copy. Landing pages. Brand-term matches. The problem isn't automation. The problem is automation without visibility. Because when you can't see what's running, you can't tell whether AI Max is finding smart opportunities… or quietly sending budget toward the wrong search terms, the wrong message, the wrong page, or the wrong competitor match. That's where the clues matter. SpyFu shows the signals hiding behind the automation: The search terms ads actually ran on. The copy competitors are testing. The landing pages traffic gets sent to. The competitors showing up on your brand terms. AI Max needs guardrails. But you can't set the right guardrails until you know what to exclude, protect, or watch more closely. SpyFu shows you what's really happening with your PPC budget.

  • View organization page for SpyFu
    SpyFu

    3,376 followers

    Google Ads are full of evidence. Like this Phoenix driving school ... their ad history told us a lot more than which keywords they're buying. Their tested price point is in nearly every ad. Their serve rates show which ad copy works best for them. And one specific line tells their entire positioning. PPC data tells you a lot more than you might think. ↓

  • View organization page for SpyFu
    SpyFu

    3,376 followers

    Mike built SpyFu with $3K and no investors... because he needed it. That was 19 years ago. Now, small businesses don't have to guess what the competition is doing. SpyFu has it all ready for you. What they're spending. Which keywords they keep buying. What's been working for years ... and what was a big waste of THEIR time and money. Your competitors' ad strategy isn't a secret. It's a dataset.

  • View organization page for SpyFu
    SpyFu

    3,376 followers

    Nike has been running Google Ads for 19 years.  Here's what we can learn about their strategy... Which keywords they fight for. Which ones they dropped. All 25 versions of one ad — and the winner they landed on. Promo codes, landing pages, and the actual Google results page… exactly as it appeared that day. Good ads leave evidence. It's all in SpyFu's Ad History.

  • View organization page for SpyFu
    SpyFu

    3,376 followers

    What if you had a marketing team testing thousands of keywords with real budget every month and you didn't have to pay them? You do. They're your competitors. They've been testing with real budgets for years. Exact ad copy they stuck with, keywords they keep buying (and the ones they dropped!)... where they're spending more, and where smart bidding probably went rogue - it's all there if you know where to look. We rebuilt SpyFu's PPC database to make all of this easier to spot. 👀 Here's how Kombat breaks it down ↓

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