At Spiritless, we’ve always believed the future of drinking isn’t about “less.” It’s about more choice. More balance. More intention. More moments where you can fully show up — without sacrificing the ritual, complexity, or connection that great cocktails create. The non-alcoholic category is no longer a niche trend. It’s becoming a permanent shift in consumer behavior. People are redefining what social drinking looks like: • Weeknight moderation • Wellness-forward lifestyles • More inclusive hospitality • Better-for-you options without compromise What’s most exciting is that consumers aren’t necessarily replacing alcohol entirely — they’re becoming more mindful about when, why, and how they drink. That’s exactly why we built Spiritless: to create premium non-alcoholic spirits that feel elevated, adult, and cocktail-worthy. Whether it’s a founder skipping alcohol during a networking dinner, a parent wanting to feel fresh the next morning, or someone simply choosing moderation without explanation — this category is creating space for all of it. The future of beverage is flexibility. And we’re proud to help build it. #Spiritless #NonAlcoholic #MindfulDrinking #BeverageIndustry #Hospitality #Wellness #ConsumerTrends #NoProof #CocktailCulture #StartupJourney
Spiritless
Food & Beverages
Austin, Texas 2,491 followers
Beautifully distilled non-alcoholic spirits & cocktails
About us
At Spiritless, we make beautifully distilled non-alcoholic spirits and cocktails. When we started Spiritless, master distillers in Louisville thought we were crazy... three working moms in the heart of bourbon country trying to distill a non-alcoholic spirit with “all the feels” of the real thing. A few short years later, we’re getting featured on the Today Show and winning “Best NA Spirit” at the LA Spirit Awards. Our mission is to change drinking culture by bringing high-quality non-alcoholic beverages to the world and growing awareness for the no and low movement.
- Website
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http://www.spiritless.com
External link for Spiritless
- Industry
- Food & Beverages
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
Get directions
11801 Domain Dr
3rd Floor
Austin, Texas 78758, US
Employees at Spiritless
Updates
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Probably the best non-alcoholic RTD to hit the market this year. If you haven't tried Spiritless Espresso Martini yet, you'd better ask somebody! Don't believe us? When we took home a platinum medal at the 2025 LA Spirits Awards, we asked for judges' feedback. Saying these tasting notes made us blush is an understatement! (flip our carousel to read a few)
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Lots of noise that more Gen Z's are now participating in alcohol consumption... The latest data suggests that the percentage (73%) of legal-aged Gen Zers who consumed alcohol in the last 6 months is now in line with older generations. If that's the case, doesn't it make this chart all the more staggering? Roughly half of Gen Z is 21+, yet their bev-alc spending represents less than one seventh as much as any other generation.
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#dirtysoda is having a moment, so we're going to leave this here. And, by "this", we mean the Kentucky 74 SPICED dirty soda recipe we posted on social in May 2024. Better late than never! K74 SPICED DIRTY SODA - 4oz Cola - 2oz Kentucky 74 SPICED - 1oz Coconut Creamer - Fresh Lime
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Putting the WINNING in Award Winning. 🏆 With this year's award season (finally) slowing down, now feels like a good time to share our haul. Consider this all the proof you need that Spiritless has some of the best non-alcoholic products in the business. ESPRESSO MARTINI - Int'l Non-Alc Competition (Double Gold) - LA Spirits Awards (Best Non-Alcoholic RTD) - San Diego Spirits Festival (Gold) KENTUCKY 74 - Int'l Non-Alc Competition (Double Gold) - LA Spirits Awards (Silver) - San Diego Spirits Festival (Bronze) - Zero Proof Choice Awards (Bronze)
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