SPARK

"What's your favorite street in America?" isn't a question people get asked very often, but maybe it should be. We asked our team, and the answers took us everywhere. Some were chosen for the memories made there. Others for the people, the food, the music, the views, or simply the feeling they create. What stood out most was that no two answers were the same. Just like us, each one reflected a different story, perspective, and connection to a place. That's part of what makes America so unique. Consider this our collection of favorites. What's yours? 🇺🇸 #SPARKbrand #America250

America is one community made up of many communities. Long after you've moved away, changed jobs, or started a new chapter, there are people and places that continue to shape who you are. For #America250, our team reflected on the communities that left a lasting mark on their lives. Every answer was different, but they all had one thing in common: a deep sense of belonging. Together, they're a reminder that America's story is made up of millions of smaller ones. Here's a look at ours. We'd love to hear about yours. 🇺🇸 #SPARKbrand

Some places have a way of changing the way you see the world. They remind us to look a little closer, appreciate the beauty that surrounds us, spark our curiosity, shift our perspective, and stay with us long after we've left. We asked our team to share the places across America that inspire them. One of the most remarkable things about America is the incredible range of places that inspire us. Mountains, bustling cities, quiet neighborhoods, national parks, and coastlines all tell a different story. Together, they remind us that inspiration can be found in every corner of the country. Here's a look at the places that inspire us. Now we'd love to hear about yours. 🇺🇸 #SPARKbrand #America250

Nothing sets the tone for the #FourthOfJuly like the right playlist. To get ready for #America250, we asked the SPARK team to share the first song they're playing and turned their picks into one holiday soundtrack. Give it a listen, save it on Spotify or Apple Music, then let us know: Any songs you'd add? 🇺🇸🎶 #SPARKbrand Spotify: https://lnkd.in/ekQd2kgz Apple Music: https://lnkd.in/e4tHEspN

Huge congrats to LendingClub as they step into their next chapter as Happen Bank! We’re proud to support this launch alongside Monigle, helping bring the new brand to life following the foundational brand work led by Prophet. Here’s a look at a few pieces helping shape this next chapter. Learn more about the rebrand and check out the launch video here: https://heyor.ca/9J6zEm #SPARKbrand

This Juneteenth, our team is sharing personal reflections on freedom, legacy, and what this day means to us. What came through was a powerful reminder that representation is about more than being seen. It’s about being fully known through story, culture, creativity, memory, and joy. From lessons passed down through generations to the beauty found in everyday rituals, these reflections speak to the resilience, pride, and creativity that continue to inspire the work we create and the way we show up for one another. Today and every day, we celebrate the voices, stories, and legacies that continue to shape culture in meaningful ways. Swipe through to hear directly from our team. ❤️🖤💚 #SPARKbrand #Juneteenth

Some of the travel campaigns we’ve been watching lately weren’t the biggest or most polished. One destination called itself boring. Another hired wombat walkers. One let travelers control an entire experience remotely from across the world. 🤷♂️ What they all have in common is this: they broke through because they gave people something unexpected to engage with, talk about, and share. These kinds of creative swings keep us thinking about where travel marketing is headed and what it really takes to stand out when attention is harder to earn than ever. Swipe through to check out a few campaigns that got us thinking, then read our latest article, “𝘉𝘪𝘨 𝘐𝘮𝘱𝘢𝘤𝘵, 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘥𝘨𝘦𝘵𝘴: 𝘎𝘦𝘵𝘵𝘪𝘯𝘨 𝘞𝘦𝘪𝘳𝘥 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘞𝘪𝘯(𝘴),” where we break down what made them work and what travel marketers can learn from them: https://heyor.ca/NEILmG #SPARKbrand

Travel has always been about welcoming people. As Pride Month begins, we’ve been looking at the growing impact LGBTQ+ travelers continue to have across the tourism industry. From Pride events and hotel stays to dining, cultural experiences, and destination loyalty, this community continues to shape the future of travel in a major way. Working in travel and tourism means we spend a lot of time looking at trends, audience behavior, and what’s influencing the industry. But behind every statistic is something bigger: people wanting to feel safe, seen, celebrated, and connected wherever they travel. The numbers are growing, but so is the importance of creating destinations and experiences that genuinely welcome everyone. Swipe through for a few insights that stood out to us this #PrideMonth 🌈 #SPARKbrand

What a week at IPW in Greater Fort Lauderdale. ☀️ It was exciting to be there alongside Visit Lauderdale as Greater Fort Lauderdale welcomed the global travel industry and hosted U.S. Travel Association IPW for the very first time. From welcoming media from around the world with a visit to Flamingo Gardens to unforgettable waterfront moments all week long, the destination showed exactly what it means to Never Lose Your Splash. And the carnival-themed closing celebration was such a fun way to wrap it all up! A really exciting week for our partners and one we were so glad to experience alongside them. 🌴 #IPW2026 #SPARKbrand

B-Side Part 3 of 3: We took B-Side with Visit Baltimore one step further… and turned it into a record shop. 📀 Well, sort of. To bring the campaign to life beyond the screen, we created B-Side Records: a traveling visitor center disguised as a record store, designed to uncover the gems that make Baltimore what it is. At first glance, it looked like crates of vinyl and custom record sleeves. But flip one over, and instead of tracks, you’d find stories. The history behind Baltimore’s iconic rowhouses. The city’s 7.5-mile waterfront promenade. Fifi, the unforgettable 15-foot pink poodle sculpture… and so much more. We designed a dozen custom records, each one packed with history, fun facts, local perspective, and a QR code that invited people to keep exploring the B-side of Baltimore. Part record shop, part museum, part love letter to the city. ❤️ Because sometimes the most meaningful parts of a place aren’t the ones everyone already knows. Read the full case study here: https://heyor.ca/wYpG2X #SPARKbrand