Similarweb

Claude broke a five-month streak. Gemini ended a 17-month run. ChatGPT kept behaving like an internet giant. Meanwhile, the AI category continued growing more than 10× faster than the web itself. So what actually happened in June? Find out in this month's Insight Out.

Gen AI website traffic share update 🗓️ 12 months ago: ChatGPT: 76.4% Gemini: 9.1% DeepSeek: 4.6% Grok: 3.3% Copilot: 2.0% Perplexity: 1.8% Claude: 1.6% 🗓️ 6 months ago: ChatGPT: 63.2% Gemini: 22.6% DeepSeek: 3.3% Grok: 4.1% Claude: 2.2% Perplexity: 1.9% Copilot: 1.8% 🗓️ 3 months ago: ChatGPT: 53.7% Gemini: 26.7% Claude: 8.0% DeepSeek: 4.0% Grok: 3.2% Copilot: 2.0% Perplexity: 1.5% 🗓️ 1 month ago: ChatGPT: 52.7% Gemini: 27.8% Claude: 9.2% DeepSeek: 3.6% Grok: 2.5% Copilot: 2.0% Perplexity: 1.1%

I'm going out on a limb here, but I'd guess I've personally driven like, 5% of the referral traffic to this Similarweb study, "The Downstream Impact of AI Visibility." 😅 Here's why I keep sending it around: We've always positioned AI search and LLMs as additive to the search journey vs. the thing killing traditional search and this is study is excellent proof. Is there a future where AI search just is search? Probably. But for now, the takeaway is simpler: your consumer's search journey is expanding. Conversational search is a new step in it, and brands need to understand how that step impacts their influence and visibility. Search is a behavior, not a channel. So follow your audience's behavior to the right channel and start understanding the real value of showing up in different surfaces. One finding I loved, because we've seen it anecdotally too around the impact on paid search: "With over half of AI-influenced visits coming via Search brands should be looking at their (and their competitors') branded search volume and keeping a close eye on how they appear. Where there are less clicks than ever available in Search, 'stealing' branded traffic via Paid is becoming increasingly popular and driving CPCs up." A great reminder that this isn't about how one channel performs. It's about understanding how your entire discovery ecosystem is shifting. Worth the 10 min read 👉🏻 https://lnkd.in/gQYHKp7Y

As advertising on ChatGPT grows and evolves, new data on ad activity and distribution continues to emerge. AI advertising will undoubtedly reshape the digital economy, creating new opportunities for brands to reach their audiences. At Similarweb, we're tracking these changes closely, so stay tuned. monday.com | Jotform | Shopify | Cursor | resume.io | HubSpot | Aikido Security | Canva | Top10.com | Shutterstock

AI recommending your brand is more than just an "I got a good report card" moment. It has real business implications. The challenge is that they're indirect, and they don't happen in a straightforward timeline, making them notoriously difficult to measure. That's exactly the mystery our data detectives set out to solve. In our first-of-its-kind report on the Downstream Impact of AI Visibility, we reveal what actually happens after AI recommends your brand. Download it here: https://lnkd.in/egG9ghZ9

WEBINAR July 16: https://lnkd.in/gCtNBnYC Research A: Zero Click Searches in Google across countries and over time Research B: What happens after AI recommends a brand (or doesn't) This recent work with Similarweb has been quite revealing, but if want detailed analysis, breakdowns, recommendations, and even more visuals + numbers, good news! Aleyda Solís and I were invited to join Adelle Kehoe to give you ALL the juicy details this coming week -- see you there 😎

Q2 earnings season is approaching. Join Similarweb's Pre-Earnings Webinar for a data-driven look at the digital performance of publicly traded companies (including ETSY, RDDT, AMZN, and more) before they report. Our analysts will examine web traffic, engagement, and other digital signals across key industries, highlighting the trends that matter most heading into earnings. Register to hear the latest insights from the Similarweb team: https://lnkd.in/egVg2-2p

3️⃣ industry-leading experts 2️⃣ first-of-their-kind studies 1️⃣ webinar digital marketers won't want to miss. Join our session and discover the data behind some of the biggest shifts happening in digital marketing. We'll explore the zero-click future, what happens after AI recommends your brand, how AI-driven traffic appears in your analytics, and what it all means for marketers. Adelle, Aleyda, and Rand will break down the data and follow the customer journey from an AI recommendation to a brand visit. Register here: https://lnkd.in/eU35CY8i

Yesterday at the RAISE Summit in Paris, Similarweb's CTO Ron Asher took the stage with Bright Data's Or Lenchner for a fireside chat on "What AI Adoption Data Actually Reveals: Patterns, Lessons, and What Comes Next." The AI conversation has many dimensions, and we're proud to support our partners across all of them. Whether it's helping brands measure their AI visibility, providing data to train AI models, or enabling organizations to adopt the right AI solutions, we're excited to be part of their journey. If you are at RAISE today, let us know. Our team is on-site and would love to connect.

Claude's 2026 has been wild so far.