SendKit

Just wrapped up an outbound campaign and the numbers are worth sharing: 1.3k leads, 66.9% contacted 2.9k emails sent 6.33% reply rate 60% positive sentiment (34 positive replies) 1% bounce rate 6 deals signed The stack behind it: Porkbun for domains, cheap and reliable for spinning up sending infrastructure Inboxkit for mailboxes, fast setup and clean IP reputation out of the gate SendKit for sending, handled volume without deliverability headaches Clay for enrichment, this is where the campaign actually won Infrastructure gets the email delivered. Copy gets it read. I wrote every sequence to sound like a person noticed something specific about the prospect's business, not a template with merge tags. Combined with Clay's firmographic and intent data, that personalization is what pushed positive sentiment to 60%. Timing mattered too. Follow-ups sequenced around real buying signals, not just day 3, day 7 defaults, added 10 extra replies on top of the initial send. But the number that actually matters: 6 signed deals from this campaign. Reply rates and positive sentiment are nice, but pipeline that closes is the only metric a client actually cares about. Good infrastructure gets you delivered. Good data and good copy get you replied to. Good follow-through gets you paid. Happy to talk through the setup if you're building something similar.

Day 109 of building Legacy GTM to a million dollar agency. 🚀 It's 2:48 AM on a Sunday and I just set the most audacious 107-day goals of my life. And I'll be documenting it all on LinkedIn. Announcing it here first. 👇 By October 13th, my birthday: 💰 Legacy GTM will be at $50k/month 📈 My profile Harvey Le will be at 10k followers 🏃 I will finish a marathon (race day is October 5th) Why am I confident this will happen? Here's what I've got dialed in: ⸻ 1️⃣ The outbound motion at Legacy GTM is ramping up. Me and Iyiolaoluwa Neil Uko are launching new campaigns every day, both on SendKit for emails and HeyReach for DMs. And I'm going crazy on good Upwork job posts. (2 of my current clients, and my biggest one, came from Upwork.) 🔥 ⸻ 2️⃣ I'm partnering with AJ Cassata. My first cold email mentor, the one who taught me how to send my first cold email back in 2021. 🙏 Together we're releasing one of, if not THE best cold email webinar on the planet. We're making this a full funnel strategy, with insane content and ads in play. Everything's been planned and shot, and now we're onto post production. 📅We're launching in the end of July, and LinkedIn will not be ready for what we're about to drop. 30 days of content pre launch, and 30 days of content post launch. Insane value. Hollywood level post production quality. This will generate followers for both of us, drum up hype for the launch, and bring in client enquiries. So make sure you follow me and AJ Cassata so you don't miss it 😉 ----- 3️⃣ I just reinvested all of my agency profits into an agency coaching mentorship program. The same one that helped some of the best agencies I know scale from 0 to 100k within a year. This sprint will level me up as an entrepreneur, to sell better, hire better, and build better systems, so my clients get the best results. 💪 ------ 4️⃣ I've recently prioritized my health a lot more. I'm starting to feel the effects of my 9PM to 5AM schedule the last 2 years. So now it's non-negotiable: Running every day Long runs on the weekends (10km+) Gym twice a week and eating healthier. Last year my marathon attempt got cut off at 24km, 4 hours in. 🎯 This year I will cross the finish line within 6hrs. Even if I have to crawl. - I've said many times in my life that this year will be different. Well, this year WILL be different. Because I will make it different. Personally, I know I'm about to pop the fudge off. So LinkedIn… be ready for this heat. 🔥

🔧 30 days on SendKit. Replaced 4 tools and a reporting chain. Full breakdown: Most cold email stacks are undiscovered debt. You don't see it until something breaks mid-campaign. Here's what left my stack over the past month: -Plusvibe (sequencer) -Airtable (reporting and tracking) -n8n (Slack alerts, deliverability monitoring) -Canva (client PDF reports) -A tedious reporting chain What I run now: Just SendKit. One thing that stuck with me: I mentioned a mailbox management UX issue to their team. They fixed it and added me to their contributors page. I didn't expect either of those things. In a category where most feedback disappears into a backlog, that's incredible. Deliverability is excellent. Dedicated infrastructure, no shared queues. The sequencer is clean and does what it needs to. But the real change was simpler. Client reporting used to be: pull stats from sequencer, push to Airtable, export PDF, format in Canva, send manually. Broke roughly every other week. Now it's like, 2 clicks. If you're running Smartlead/Plusvibe plus a support stack of other tools, it's definitely worth a look.

You can launch an outbound campaign faster than you think. I’m not saying you’ll be successful. I’m just saying you can get the campaign started. 1. Email infrastructure: Maildoso and Inboxkit 2. Lead list: A-Leads Why? Real-time verification means fresh data. And A-Leads won't charge you for leads they can't verify. 3. Personalization and Orchestration: Claude Code 4. Email automation: SendKit Those who know me know that... I use far more GTM tools in my agency than I share here. Probably more than 15. But here’s the only thing I want to say: Don’t overcomplicate it. This is where the testing process for outbound begins. If you’re looking for a cost-effective roadmap to get started quickly, This can help you get started. P.S. I just can't understand why some people spend a whole week creating an outbound campaign. Because speed is key to finding the best offer.

If you’ve ever tried to scale outbound pipeline without a large SDR team, you’ve probably done this: -Stack 3-4 enrichment tools. -Pay for the same contact three different ways. -Still end up cleaning junk data manually. At some point it clicks. The stack is the problem. Here’s what actually worked for me: Start with clean data at position one.  Prospeo.io runs a 7-day refresh cycle on its entire database of 300M+ contacts.  That's not just marketing claim, it's what shows up in real bounce rates.  I sent 10k emails without re-verifying the data Prospeo.io gave. 0% bounce rate. So instead of layering tools, I replaced most of them. Put it first in your enrichment waterfall and the foundation for everything downstream gets dramatically more reliable. I use BetterEnrich since it complements Prospeo, but the stack is a lot simpler now. Then protect your sending infrastructure like it's the asset it is. I use my own custom SMTP mostly, but my go-to for Google Workspace accs is theboomerang dot co and slicey dot ai for Azure/MSFT. SendKit (the sequencer) gives each account its own dedicated IP and isolated sending environment.  No shared queues or shared reputation. When a mailbox underperforms, it’s paused and recovers on autopilot. Then add the personalization logic. Clay (I've now fully replaced this with BetterEnrich for orchestration) pulls enrichment context, AI writes first lines from that context. Enriched records push to SendKit. Contacts without emails are sent into a La Growth Machine campaign (if they have LinkedIn URLs ofc). LGM's lookalike finder and AI copywriting assistant make finding new contacts and writing messages so much easier its criminal. The whole research-to-send flow now runs seamlessly with little no no manual cleaning/enrichment. But the biggest change wasn’t the tools. It was removing the ones I didn’t need anymore. You don't need more headcount.  You need cleaner data, better infrastructure, and tighter ICP logic working together.