Most marketers are optimizing for the 2% of site visitors who convert. But what about the other 98%? Those real people at real companies have real buying intent. With Semcasting, anonymous doesn't have to mean unreachable. In our Unknown Site Visitors video, we break down who those visitors are, why they matter, and how identity resolution can turn your invisible traffic into real results. Teaser below. 👇 🎬 Full video posted on YouTube: https://lnkd.in/eMdrtCCs #UnknownSiteVisitors #Measurement
Semcasting, Inc.
Advertising Services
North Andover, MA 3,921 followers
Semcasting offers end-to-end, privacy-safe data solutions including identity resolution, audience design and measurement
About us
Semcasting offers end-to-end, privacy-safe data solutions, including identity (ID) resolution, audience design, and attribution. The company pioneered cookieless targeting and ID resolution with its patented Smart Zones technology and constellation multi-touch identity resolution approach. The Semcasting constellation method is not dependent on a proprietary common identifier or a single match type but instead dynamically spans multiple online and offline identifiers in real-time. With this approach, Semcasting has brought unprecedented speed and scale to the next generation of ID resolution: - Match rates averaging higher than 85% - Campaigns live in minutes rather than weeks At its core, Semcasting is a data company with roots deeply embedded in offline, deterministic data elements and physical locations. Semcasting has created ownership and behavioral profiles for every U.S. household and business in the U.S. and Canada that can be used for custom audience building. Its patented Smart Zones technology connects consumer, business, mobile, and internet site traffic to online and offline locations to empower marketers to target prospects accurately at digital delivery points. Smart Zones has access to 1.8B IP address delivery points, 167M homes, 19.1M businesses, and 633M mobile devices.
- Website
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http://www.semcasting.com
External link for Semcasting, Inc.
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- North Andover, MA
- Type
- Privately Held
- Founded
- 2009
- Specialties
- direct marketing, advertising, targeting, analytics, data, digital, Smart Zones, online advertising, geo targeting, microtargeting, hyper-local, Big Data, Identity Resolution, attribution, voter targeting, measurement, real-time measurement, point of care, hcp targeting, and title targeting
Locations
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Primary
Get directions
21 High St
Suite 304
North Andover, MA 01845, US
Employees at Semcasting, Inc.
Updates
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Great work, Kiera, getting another insightful perspective on measurement! This one hits on something marketers often overlook, the importance of brand favorability. Great insight to bring back from the Ad Club's Women's Leadership Forum. #Measurement #MarketingStrategy
In my conversation with Michele Barlow, Executive Vice President of Enterprise Marketing at Bank of America, we talked about why brand favorability is increasingly becoming one of the most important measurement indicators. It’s not enough to be recognized, people need to feel something about your brand. The ones that win are trusted, liked, and chosen. At the end of the day, people don’t buy from brands they know, they buy from brands they connect with. What makes you favor one brand over another? #MarketingStrategy #BrandFavorability #Measurement #Advertising #FinancialMarketing
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What advice would you give someone just starting out? Kiera ended her interview with this question, and the answer is a reminder that success built on someone else's terms usually doesn't stick. The message: Be yourself, know your values, and the rest will follow. Watch Part 3 below!
The biggest opportunities usually start with a risk! Part 3 of my conversation with Esther Tetreault, the CEO at Trillium Brewing Company. We discussed how sometimes taking the leap means making the daily choice to move forward without certainty. And often, that’s exactly what leads to growth. #UnboundMarketing #TakingRisks #CareerAdvice #ProgrammaticAdvertising #Growth
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One takeaway Kiera captured in a conversation at The Ad Club Women’s Leadership Forum: It’s not how often people see your brand, it’s what they say about it that counts. Not every valuable marketing insight comes from a slide deck, and this one gets at what actually drives brand success. It's a perspective worth thinking about.
Most brands focus on visibility. But the best ones focus on reputation. When I spoke with Esther Tetreault from Trillium Brewing Company at The Ad Club’s Women’s Leadership Forum, she touched on something powerful: Reputation-based marketing. It’s not about how many people see your brand, it’s about what people say about your brand when you’re not in the room. That looks like: • Creating an experience people can’t stop talking about • Building trust before you ever “sell” • Letting word-of-mouth become your strongest channel Because when someone says, “You have to try this,” that’s not marketing… that’s referential marketing at work. In 2026, attention is rented. Reputation is owned. #ReputationMarketing #BrandStrategy #WordOfMouth #MarketingInsights #BrandBuilding #DigitalMarketing
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Proud of our own Kiera for doing what she does best: showing up, asking great questions, and sharing what she learns. She hit the floor at The Ad Club's Unbound Women's Leadership Forum and came back with this: the risk you don't take might haunt you more than the one you do. Watch the full conversation on her page! #Leadership #Unbound
The biggest risk? Starting before you feel ready. Loved interviewing Esther Tetreault of Trillium Brewing Company at The Ad Club Women’s Leadership Forum where “Unbound” came to life through her real story of taking the leap. What stood out most? The idea that risk isn’t always loud, sometimes it’s quietly choosing to bet on yourself before you have proof it will work. #WomensLeadership #Unbound #WomenInBusiness #TakingRisks #CareerGrowth #ProfessionalDevelopment
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We're #hiring a new Business Development Associate in North Andover, Massachusetts. Apply today or share this post with your network.
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We're #hiring a new Director of Database Development in North Andover, Massachusetts. Apply today or share this post with your network.
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We're #hiring a new Lead Senior Software Engineer (AI & Data Platforms) in North Andover, Massachusetts. Apply today or share this post with your network.
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⚓ Did you know: Identity accuracy depends less on the number of signals collected and more on the quality of the deterministic anchors behind them? Without a stable, verifiable anchor, identity linkages degrade quickly and introduce noise into targeting, onboarding, and measurement. Signals like devices, emails, and location data only become useful when they can be consistently validated against a deterministic reference point. Strong identity frameworks are built by prioritizing validation, stability, and traceability across signals, rather than relying on any single identifier in isolation. #IdentityResolution #Data #AdTech #Measurement
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IP addresses are often misunderstood in identity discussions, but they play an important role in measurement when used appropriately. 📍An IP represents a network location at a point in time, not a person or persistent device 📍IPs change frequently, which limits their usefulness for long-term targeting 📍When paired with a deterministic anchor, IPs support cross-device measurement and website visitor attribution 📍IP is one signal among a constellation of others that collectively inform targeting and measurement outcomes IPs function best within a broader identity framework, rather than as a standalone identifier. Understanding where IP fits, and where it doesn’t, helps ensure more accurate, reliable measurement outcomes. #Measurement #AdTech #IdentityResolution