Sazerac Company

"At Buffalo Trace Distillery, we're always looking for new ways to create memorable moments for our guests, and Camp Buffalo Trace offers an opportunity to celebrate the fun and connection that make summer so special,” said Tyler Adams, General Manager at Buffalo Trace Distillery. This summer, Buffalo Trace Distillery will welcome 200 guests onto its grounds for an all-day experience with bourbon-themed summer camp activities that combine craftsmanship and competition, including: a whiskey woodcraft workshop, blind tastings, and more! 🏕️ Camp Buffalo Trace is available exclusively through an online sweepstakes, with the opportunity to be considered for the day camp only or the day camp with overnight luxury camping included. Sweepstakes registration closes on 7/21/26 at 11:59PM EST. Sign up here: https://lnkd.in/e79fd-_3 https://lnkd.in/eXtQCBGM Good luck to all those that sign up! ⛺

ICYMI: Sazerac Company vodka brand, SVEDKA, is rewriting the rules of refreshment with the launch of SVEDKA Vodka Water — the world's first transparent canned vodka water delivering a light, clean drinking experience with just 90 calories, zero sugar, zero carbs, and zero bubbles. "Consumers are redefining what they want from drinking occasions. They want options that fit seamlessly into their lives without sacrificing flavor or fun," says David Binder, Senior Brand Director at SVEDKA. "SVEDKA has always embraced what's next, and with SVEDKA Vodka Water, we're bringing that same spirit of innovation to a category ready for a clear difference." Learn more at https://lnkd.in/eHCtuWjn #rtdcocktails #readytodrinkcocktails #cannedcocktails #alcoholindustry #spiritsindustry

The Barton 1792 Distillery has expanded its whiskey portfolio with two bottles made for new and experienced enthusiasts alike: 1792 Straight Rye Whiskey, the brand’s first straight rye whiskey, and 1792 XV, the brand’s oldest bottle yet. These expressions continue to grow the 1792 brand, building upon a nearly 150-year history and reimagining the whiskey-making process.   1792 Straight Rye Whiskey will be available in select markets as an annual release. 1792 XV is available in Global Travel Retail outlets in select airports and is expected to become an annual release with expanded availability.   Cheers to pushing American Whiskey forward with innovative blends and a talented team!   Read more about the release here:https://lnkd.in/e_gQenqP

Ready-to-Drink cocktails are one of the fastest expanding categories in our industry, and we’re excited to join this period of growth with the release of three new RTD brands. Just in time for the summer heat, this lightweight lineup offers a simple sipping experience that mixes nostalgia and bold flavors.   LOVEBUG HARD CREAM SODA With no sugar and only 100 calories, this category-first innovation is the first vodka-based cream soda and is available in four nostalgic flavors.   ENDLESS AFTERNOON WHISKEY LEMONADE Made with real whiskey and real lemon juice from concentrate, Endless Afternoon's whiskey lemonade offers a crisp, easy-drinking experience at 9% ABV.   BUCKHORN WHISKEY LEMONADE Buckhorn Bourbon Whiskey is expanding into RTDs for the first time with this blend of whiskey, real lemon juice from concentrate and bright fruit flavors.    Cheers to an RTD summer! Read about the release here: https://lnkd.in/g2zBgXTe   #ReadyToDrink #RTD #WhiskeyLemonade #CreamSoda #Sazerac

At Sazerac, we know the true spirit of America has always lived in its people. This Fourth of July, Wheatley American Vodka is proud to celebrate our nation’s 250th birthday with a limited-edition release: the Wheatley Vodka USA 250th Birthday Edition. We're excited to join this monumental day with a brand rooted in the community that makes America home.   Wheatley American Vodka. 10x Craft Distilled. American made.   #WheatleyAmericanVodka #WWE #FourthOfJuly #America250th #Sazerac

Introducing SVEDKA Vodka Water — a new way to drink vodka. As the world's first transparent canned vodka water, SVEDKA Vodka Water brings a fresh perspective to the ready-to-drink category. Made with real vodka, purified water, and fruit flavors, it delivers a refreshing drinking experience defined by clarity and convenience. With zero sugar, zero carbs, and zero bubbles, SVEDKA Vodka Water is designed for those looking for a lighter way to enjoy vodka this summer. We’re excited to bring this innovation to market and continue pushing the boundaries of what’s possible in this category. Read more here: https://lnkd.in/ef9EHU73 #SVEDKA #VodkaWater #Innovation #RTD #NewProductLaunch

As the birthplace bourbon, Kentucky’s rich heritage is rooted in the spirit – and so is Sazerac.  Today, for #NationalBourbonDay, we celebrate the talented team members who continue to push the category forward through craftsmanship, innovation, and an unwavering dedication to quality. Unfamiliar with our distilleries? Read more: https://lnkd.in/eqXng59h

We're proud to announce the launch of AJ Bond Tennessee Whiskey, the flagship expression from AJ Bond Distillery and Sazerac's first Tennessee Whiskey. This milestone marks our formal entry into the Tennessee Whiskey category after years of investment, innovation, and craftsmanship. Created by Master Distiller Allisa Henley and inspired by the lasting partnership she shared with the late John Lunn, AJ Bond Tennessee Whiskey reflects a commitment to quality, authenticity, and the future of American whiskey. Congratulations to the AJ Bond Distillery team on this exciting achievement. Learn more: https://bit.ly/4uQ8OdU

Two highly anticipated E.H. Taylor, Jr. releases are returning to the lineup at Buffalo Trace Distillery. E.H. Taylor, Jr. Four Grain Bourbon and E.H. Taylor, Jr. Cured Oak Bourbon will return in 2026, reintroducing two innovative expressions that showcase the craftsmanship and experimentation behind the E.H. Taylor legacy. Four Grain will join the lineup as a limited annual release, while Cured Oak returns as a rare, limited offering. From the distinctive four-grain mash bill to barrels crafted with extended air-dried oak, both releases highlight the continued pursuit of innovation in American whiskey. Read more from Food & Wine: https://bit.ly/4nJ692X

Innovation and craftsmanship continue to drive the American whiskey category forward. A new high-proof, limited-edition rye from A. Smith Bowman Distillery is a strong example of that momentum. Learn more: https://lnkd.in/e9X-sTxn