Salesloft reposted this
People often ask me where I think AI is taking sales. My answer usually starts somewhere else: What business outcome are we actually trying to improve? Perhaps that's the former accountant in me, but I've always believed technology should be judged by the results it enables. Not by the sophistication of the technology itself. - If AI helps revenue teams spend less time gathering information and more time making better decisions, that's valuable. - If it helps leaders make better decisions with greater confidence, that's valuable. - If it helps organisations grow revenue whilst reducing complexity, that's valuable. The technology itself isn't the destination. Better business outcomes are. AI is simply one of the ways we get there. I recently had the pleasure of discussing this with Paroma Sen on the SalesTech Star podcast. We explored why I believe AI should always be evaluated through the lens of business outcomes, alongside revenue orchestration and where go-to-market teams are headed next. If these are conversations you're having within your own organisation, I hope you'll find it a worthwhile listen: https://lnkd.in/emrvbB4W