RUBBER CONVERSION

𝗙𝗿𝗼𝗺 𝘄𝗼𝗿𝗻-𝗼𝘂𝘁 𝘀𝗵𝗼𝗲𝘀 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗹𝗶𝗳𝗲: 𝘁𝗵𝗲 𝗥𝘂𝗯𝗯𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗟𝗜𝗙𝗘 𝗥𝗲-𝗦𝗵𝗼𝗲𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 Last week in #Milan, we had the pleasure of taking part in the closing event of the LIFE Re-Shoes project together with SCARPA. An important milestone that marked the culmination of a 42-month journey dedicated to 𝗿𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗼𝗼𝘁𝘄𝗲𝗮𝗿 𝗲𝗻𝗱-𝗼𝗳-𝗹𝗶𝗳𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝗰𝗼-𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. Within the LIFE Re-Shoes project, RUBBER CONVERSION contributed to the development of 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, focusing on the 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗲𝗻𝗱-𝗼𝗳-𝗹𝗶𝗳𝗲 𝗿𝘂𝗯𝗯𝗲𝗿 𝗶𝗻𝘁𝗼 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗲𝗱 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝘀𝘂𝗶𝘁𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗿𝗲𝘂𝘀𝗲 𝗶𝗻 𝗻𝗲𝘄 𝗳𝗼𝗼𝘁𝘄𝗲𝗮𝗿 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀. This work ran in parallel with extensive research, testing, and close collaboration across the entire value chain: from collection and recycling to design and manufacturing. ♻️👟The project unfolded through three key phases:  • from the collection of worn-out shoes and material experimentation,  • through the optimization of recycling processes,  • to the integration of recycled rubber compounds into a new generation of shoes. The closing event in Milan was not only a moment to present results, but also to celebrate the collective effort behind them: the engineers, researchers, designers, and partners who shared a common ambition: to prove that circularity in footwear can be technically robust, industrially viable, and scalable. We are proud to have been part of this amazing journey and to have contributed our know-how to a project that turns circular economy principles into concrete, high-performance solutions.

A relevant article published by Tyre & Rubber Recycling explores Serbia’s consideration of Extended Producer Responsibility (#EPR), with a specific focus on #tyres and alignment with EU standards. The article also references the signing of an MoU between Confindustria Serbia, the Privredna komora Srbije | Chamber of Commerce and Industry of Serbia and Innovando, signed by our Chief Sustainability Officer Cveta Majtanovic (BD & Sustainability Director of Innovando, too). 👉 Recommended reading for anyone working on EPR systems, tyre recycling, and regulatory transformation in the #Balkan region: https://lnkd.in/dgH5va6C

A sharp take on global sustainability strategy from Episode 87. 🌍♻️ Our CEO, Francesco di Pierro shares a clear a grounded perspective on how sustainability strategies must adapt across global markets, balancing R&D intensity, financial constraints, and local decision-making dynamics. From premium brands to Asian manufacturing giants, the contrast in how sustainability is approached worldwide is striking and highly relevant for anyone working in global manufacturing, circular economy, and industrial innovation. 🎥 Watch the full episode here: https://lnkd.in/dfqbpvYR

Starting the year on an amazing note 🚀 Congratulations to COMERIO ERCOLE SPA on being named 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿. A well-deserved recognition of over a century of manufacturing excellence, innovation, and industrial reliability. We’re proud to partner with a company that continues to set the benchmark for engineering quality and long-term vision! Here’s to many more milestones together 🥂🍾

RUBBER CONVERSION x KPMG Italy: From #ESG validation to scalable circularity 🌍 We’re proud to share that Rubber Conversion has successfully completed the ESG Assessment with KPMG, achieving excellent results that confirm our strong sustainability DNA and identifying new actions to enhance impact measurement, stakeholder engagement, and double materiality reporting. The results validated our progress and early adoption of the European ESG logic, well ahead of regulatory requirements. This positions Rubber Conversion as a trusted partner for B2B clients and global brands seeking measurable, transparent, and circular performance. ♻️ Our contribution focuses on #SDG 9, SDG 12 and SDG 13 🌍 But our journey goes beyond assessment: through our 𝗟𝗢𝗚𝗢𝗦® 𝗗𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻𝘁𝘀, engineered with our EPC globe partner COMERIO ERCOLE SPA, we make sustainability replicable, measurable, and accessible, enabling producers worldwide to close the loop on rubber with traceable, high-performance materials. 💡 This is Meaningful Business in action: 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. 🌐 Ready to plug in: https://lnkd.in/eH3WwsWu 📧 info@rubberconversion.com #Sustainability #ESG #KPMG #CircularEconomy #RubberConversion #MeaningfulBusiness #SDG9 #SDG12 #SDG13

𝗧𝗛𝗘 𝗙𝗨𝗧𝗨𝗥𝗘 𝗪𝗘 𝗕𝗨𝗜𝗟𝗧 𝗙𝗢𝗥... 𝗛𝗔𝗦 𝗙𝗜𝗡𝗔𝗟𝗟𝗬 𝗔𝗥𝗥𝗜𝗩𝗘𝗗 🚀  𝗗𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺 𝗮𝗻𝗱 RUBBER CONVERSION 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘆𝗲𝗮𝗿𝘀 𝗮𝗵𝗲𝗮𝗱 According to Weibold – Tire Recycling & Pyrolysis Consulting 2025 industry report, tyre #devulcanization is no longer niche, the sector is entering an industrial-scale phase, with deployed plants, defined output streams, and a global market in rapid expansion. Other independent sources, including ResearchGate and leading market research analysts, confirm that tyre devulcanization is now enabling upcycling into high-quality elastomer compounds and providing a truly circular end-of-life solution. “𝘋𝘦-𝘷𝘶𝘭𝘤𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘱𝘱𝘦𝘢𝘳𝘴 𝘵𝘰 𝘰𝘧𝘧𝘦𝘳 𝘩𝘶𝘨𝘦 𝘱𝘳𝘰𝘮𝘪𝘴𝘦.” “𝘛𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘴 𝘯𝘰𝘸 𝘦𝘯𝘵𝘦𝘳𝘪𝘯𝘨 𝘴𝘦𝘳𝘪𝘰𝘶𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯.” ... While others are just now reaching TRL 3–4, 𝘄𝗲 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝘀𝗰𝗮𝗹𝗲, with real customers, validations and performance: ✔ 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲, i.e., Stellantis ✔ 𝗣𝗿𝗼𝘃𝗲𝗻 𝗶𝗻 𝘁𝘆𝗿𝗲 𝘀𝗲𝗰𝘁𝗼𝗿 with companies like Bridgestone EMEA ✔ 𝗗𝗲𝗽𝗹𝗼𝘆𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗿𝘂𝗯𝗯𝗲𝗿 𝗮𝗻𝗱 𝗳𝗼𝗼𝘁𝘄𝗲𝗮𝗿, i.e., SCARPA ✔ Delivering high-TRL devulcanised elastomer. ♻️ Real circular performance. 🚀 Real scale. 🌍 Real industry adoption. This is what real #circularity looks like: industrial performance, stable quality, scalable supply, and adoption by top-tier industries. The market is opening fast, and RUBBER CONVERSION isn’t following the trend: 𝘄𝗲 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗶𝘁. 𝗢𝘂𝗿 𝗳𝘂𝗹𝗹𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗽𝗹𝗮𝗻𝘁 𝗶𝗻 𝗩𝗲𝗿𝗼𝗻𝗮 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲, 𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘁𝗶𝗿𝗲 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗮 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝘁𝗼𝗱𝗮𝘆. 📩 Reach out to explore our product & service range: from high-performance circular compounds to our technology-licensing programme with plug-&-play industrial plants ready for deployment: https://lnkd.in/dDKZv6ET info@rubberconversion.com

𝗡𝗲𝘄 𝗟𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝘁 𝗥𝘂𝗯𝗯𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 ✨ 🤩 We are pleased to share a new milestone from our RUBBER CONVERSION Laboratory team, lead by Filippo Fochesato Colombani, as we continue strengthening collaborations with leading instrumentation partners. In our ongoing effort to 𝗮𝗱𝘃𝗮𝗻𝗰𝗲 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗳𝗼𝗿 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗲𝗱 𝗿𝘂𝗯𝗯𝗲𝗿, we have integrated the 𝗩𝗘𝗟𝗣 𝗦𝗘𝗥 𝟭𝟱𝟴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝗦𝗼𝗹𝘃𝗲𝗻𝘁 𝗘𝘅𝘁𝗿𝗮𝗰𝘁𝗼𝗿 into our workflow for acetone-extract determination, an essential parameter required by industry standards. 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀? Traditional Soxhlet methods, while accurate, are slow (up to 16 hours per run), low-throughput, and require extensive solvent handling. A faster, safer, and equally reliable solution was needed. 🚀 And our team rose to the challenge by: • developing a tailored analytical method optimized for our materials • validating performance through dedicated internal controls • achieving accuracy levels suitable for certification on our CoAs • 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹 𝗰𝗼𝘀𝘁𝘀 𝗯𝘆 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟱𝟬% compared to standard industry instruments. A special thank you to our laboratory team and to Velp Scientific for their collaboration: innovation thrives when expertise meets the right partners 🙌 🔗 Read more: https://lnkd.in/dzYFdqct #RubberConversion #CircularEconomy #Innovation #MaterialsScience #QualityControl #SustainableManufacturing #LabInnovation #Velp #Partnerships

𝗔 𝗾𝘂𝗶𝗲𝘁 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲, 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲 🚀 🙌 Over the past weeks, several European operators, with RUBBER CONVERSION contributing deep technical evidence and LCA-critical process data, have submitted joint input to the consultants advising the European Commission on the new 𝘁𝘆𝗿𝗲 𝗲𝗰𝗼-𝗱𝗲𝘀𝗶𝗴𝗻 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮 𝘂𝗻𝗱𝗲𝗿 𝘁𝗵𝗲 𝗘𝗦𝗣𝗥 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸. Meanwhile, 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗿𝗮𝘁𝗲 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝘀𝘁𝘂𝗰𝗸 𝗮𝘁 𝗷𝘂𝘀𝘁 𝟭𝟮.𝟮%, increasing by only +0.1% in the last year and barely +1% across an entire decade. The current toolbox is not enough to close the loop: traditional routes have reached their ceiling, delivering almost no improvement in Europe’s circularity despite a decade of policy pressure. 𝗙𝗲𝗲𝗱𝘀𝘁𝗼𝗰𝗸-𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹, 𝗯𝘂𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆. For the very first time, 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗮𝘀𝘀𝗲𝘀𝘀𝗲𝗱 𝗻𝗼𝘁 𝗮𝘀 𝗮𝗻 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲, 𝗯𝘂𝘁 𝗮𝘀 𝗮 𝗰𝗼𝗿𝗲 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, evaluated side-by-side with mechanical recycling, retreading and pyrolysis. And the evidence is hard to ignore: 📉 𝗟𝗼𝘄𝗲𝘀𝘁 𝗰𝗮𝗿𝗯𝗼𝗻 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 📈 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝘆𝗶𝗲𝗹𝗱 ♻️ Genuine 𝗰𝗹𝗼𝘀𝗲𝗱-𝗹𝗼𝗼𝗽 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗘𝗟𝗧𝘀: not downcycling 🔬 𝗣𝗿𝗲𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗼𝗹𝘆𝗺𝗲𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. These results, including the independent SGS LCA and the consolidated work of the 𝗗𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲, mark a turning point. The sector is slowly acknowledging what science has shown for years: 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗿𝘂𝗯𝗯𝗲𝗿 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝗽𝗼𝗹𝘆𝗺𝗲𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, not just energy recovery or carbon black substitution. It took years of science, data and industrial validation to reach this point. But today, the conversation is finally shifting from “𝘤𝘢𝘯 𝘪𝘵 𝘣𝘦 𝘥𝘰𝘯𝘦?” to “𝙩𝙝𝙞𝙨 𝙢𝙪𝙨𝙩 𝙗𝙚 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣.” Proud that Rubber Conversion can help bring feedstock-preserving, evidence-based recycling into Europe’s future tyre policy and into the next generation of sustainable materials. 🔗 Project reference: https://lnkd.in/eGq3BGnU 🔗 Check our LOGOS® compact devulcanization systems: https://lnkd.in/eH3WwsWu 𝗛𝗮𝗽𝗽𝘆 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: if you would like the guidance on how #ESPR may impact your sourcing or R&D strategy, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲, 𝗽𝗹𝘂𝗴-𝗮𝗻𝗱-𝗽𝗹𝗮𝘆 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘂𝗻𝗶𝘁𝘀 𝗳𝗼𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻, feel free to reach out at 👉 𝗶𝗻𝗳𝗼@𝗿𝘂𝗯𝗯𝗲𝗿𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻.𝗰𝗼𝗺

The latest Rubber Review, featuring a cover story by Dr. Jacques Noordermeer, Em. Professor of Elastomer Technology & Engineering (University of Twente), highlights a simple truth: 𝗱𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝗽𝗮𝘁𝗵 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗿𝘂𝗯𝗯𝗲𝗿. Full article: https://lnkd.in/eAdpXyba At RUBBER CONVERSION, we’ve invested years of R&D into tyre-rubber recycling, including extensive studies dedicated to #devulcanization. 𝗗𝗲𝘃𝘂𝗹𝗰𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗿𝗲𝗮𝗹 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗯𝘆 𝗿𝗲𝘀𝘁𝗼𝗿𝗶𝗻𝗴 𝗿𝘂𝗯𝗯𝗲𝗿 𝗯𝗮𝗰𝗸 𝗶𝗻𝘁𝗼 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀. The challenge is big, but the 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗻𝗼𝘄 𝗵𝗮𝘀 𝗮 𝗽𝗿𝗼𝘃𝗲𝗻, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗽𝗮𝘁𝗵𝘄𝗮𝘆 𝗳𝗼𝗿𝘄𝗮𝗿𝗱. And the moment to act is now. Industrial-scale devulcanization is not a distant vision; with our plug-&-play plant developed with COMERIO ERCOLE SPA, it’s a ready-to-deploy reality. AI generated this image in under 10 seconds. Imagine what we could generate together in this industry if we actually start moving. If your company is exploring advanced circular solutions, let’s talk. And if not… 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿?

𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗺𝗲𝗲𝘁𝘀 𝗼𝗽𝗲𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 🚀 Precision is not a coincidence: it’s the result of curiosity, competence, and #collaboration.   At RUBBER CONVERSION, our R&D laboratory, led by Filippo Fochesato Colombani, constantly pushes beyond the boundaries of our core business producing high-performance devulcanized rubber compounds starting from the End-of-Life Tyres. Curiosity and technical excellence drive us to experiment, improve, and sometimes even 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝘀𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.   One such example is a 𝗱𝗲𝗻𝘀𝗶𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺: 𝗮𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗼𝗳 𝗿𝘂𝗯𝗯𝗲𝗿 𝗽𝗼𝘄𝗱𝗲𝗿 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗰𝗼-𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 by putting together the measurement experience of RUBBER CONVERSION with dedicated software functions developed by our colleagues at GIbitre Instruments srl. 🎯 𝗧𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝘀 𝗻𝗼𝘄 𝗯𝗲𝗶𝗻𝗴 𝘂𝘀𝗲𝗱 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗴𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗿𝘂𝗯𝗯𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗵𝗮𝘀 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝘁𝗼𝗿.   We’re proud to see 𝗼𝘂𝗿 𝗸𝗻𝗼𝘄-𝗵𝗼𝘄 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗿𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗿𝘂𝗯𝗯𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗻𝗴, supporting a stronger and more circular industry for everyone. 📹👇Check this short video with a key moment at 0:39, don’t miss it. #EngineeringExcellence #MaterialsInnovation #RubberTechnology #CircularEconomy #SustainableMaterials #Devulcanization #AdvancedTesting #Collaboration #InnovationLeadership #GreenIndustry #EOLTyres