RTB House

Why do so many marketers risk their company's entire retargeting strategy on a single provider? Different partners bring different strengths and reach different audiences. Expanding your mix can uncover incremental opportunities that one solution alone may never find. Check out the video below for Jason Blom's take on why leveraging more than one performance partner matters.👇 #DigitalMarketing #PerformanceMarketing #RTBHouse

Most brands see the #WorldCup as a race for attention. The smarter strategy? Use it to build audience intelligence that drives #performance long after the final whistle. In his latest article for Performance Marketing World, VP of Global Product Commercialization at #RTBHouse, Jaysen Gillespie, explains why marketers should look beyond impressions and short-term ROAS. With #DeepLearning, brands can identify genuine purchase intent, strengthen first-party audience strategies, and create lasting value from major cultural moments. Read the full article: https://lnkd.in/dSVGifAg

Are you working with a retargeting partner that excels at the following? 💪 • Tailored sub-campaigns to capture peak demand. • Stunning creative that converts. • In-app targeting that keeps users engaged and spending. • Activation of first-party signals from your best shoppers. • Flexible scenarios to ensure your stock flows with cadence. Learn how RTB House is helping to scale the fashion campaigns of the biggest brands. 📈 Visit: fashion.rtbhouse.com #RTBHouse #Fashion #AI #PerformanceAdvertising

The modern brain forgets almost as quickly as it learns. That’s why cognitive neuroscientist Dr. Carmen Simon argues marketers need the courage of repetition. Showing up consistently reminds buyers what they’ve forgotten in a world overflowing with choices. But repetition alone isn’t enough. To be effective, frequency must be paired with differentiation. Every interaction should reinforce memory while giving buyers a reason to notice you again. Watch the full video below to hear Dr. Simon's perspective on the relationship between repetition, differentiation, and buyer memory. #Retargeting #ConsumerBehavior #RTBHouse

Omnichannel innovation that brings 2.3x more conversions? Watch the video to see how one of Europe’s largest fashion brands linked online and in-store data to achieve truly exceptional campaign results. Read more at: https://lnkd.in/dAvtZwxA LPP S.A. #RTBHouse #SuccessStory #PerformanceAdvertising #Omnichannel

Cannes Lions 2026 has wrapped up, but the industry's biggest conversations are far from over. Beyond celebrating creativity, this year's festival highlighted a growing shift toward greater accountability in advertising. As AI capabilities continue to evolve, marketers are rethinking how campaign success should be measured and whether traditional metrics tell the full story. As Sophia Cao, our Director of Strategic Partnerships, shares in MadTech Magazine, clicks, site visits, and ROAS don't always reveal whether audiences have genuine purchase intent. The industry is increasingly moving toward measuring meaningful engagement, enabled by AI-powered optimization that identifies real intent rather than simply driving traffic. What does that mean in practice? It means helping brands and agencies make smarter decisions in order to maximize the value of every campaign. Read the full article to explore the biggest takeaways from Cannes Lions 2026 and discover Sophia's perspective on the future of campaign measurement: https://lnkd.in/gVcTRN5T #RTBHouse #CannesLions #PerformanceMarketing #DeepLearning #AdTech

If you could build a performance marketing strategy completely from scratch, where would you start? For Jordan Light, Senior Manager of Paid Media at Tuckernuck, the answer is clear: attribution. Many brands treat attribution as a later addition or something that evolves on the fly. When you start with a clean slate, building that measurement foundation first lets you layer on the exact tech partners and ad platforms that drive measurable results. It removes the guesswork and sets up long term success. Check out the full clip below to hear Jordan break down why a solidified attribution foundation is the ultimate starting point for growth. #PerformanceMarketing #MarketingTechnology #DataAttribution #RTBHouse

RTB Day is a series of invite-only events hosted by RTB House where senior leaders from the world's biggest brands come together to talk honestly about the future of advertising. The Berlin edition encapsulated this ethos. Daniel Volož hosted a day of conversations featuring Jaysen Gillespie alongside voices from ABOUT YOU, Autoscout24, Breuninger, BVDW, Douglas, Mytheresa, SMG Swiss Marketing Group, Tchibo, TUI, and W&V. And as anyone who's been to an RTB Day will tell you, the networking and the afterparty are just as much a part of the day as the talks themselves. Berlin kept that tradition very much alive. Watch the full recap below. We’re already working on what’s next. rtbday.com #RTBHouse #RTBDayBerlin #PerformanceMarketing

On 3 June, a global series of invitation-only events that bring together forward-thinking minds in the digital advertising space touched down in Paris. And what a day! RTB Day Paris ‘26 was all it promised to be, and the City of Light truly lived up to its name. The stunning Cercle d'Aumale, located in a 19th-century mansion, was the setting for discussions and presentations that shone a light on measurement and incrementality, full-funnel marketing, personalization, AI, and the evolving consumer journey, followed by a garden soirĕe with drinks and music. Watch the video recap that provides a flavor of what it was like to be there. See you at the next edition! #RTBHouse #PersonalizedMarketing #RTBDay

Most website visits don't end in a purchase. In fact, the vast majority of users leave before taking any action at all. That's why retargeting remains a strong technique for audience monetization. It's a cost-effective way to find those high-intent users and guide them back into the funnel. While many think of retargeting as a tool strictly for the final transaction, it's equally powerful for mid-funnel goals. From driving an add-to-cart to securing a qualified site session, it's a proven method for moving users down the path to purchase. Watch the full video below to hear Jaysen Gillespie break down how to maximize performance across the entire funnel. #DigitalMarketing #AdTech #RTBHouse