RS&I Inc.

Please join us in giving a warm welcome to Chris Fessenden, our new Area Sales Manager at RS&I! We’re proud to have Chris on the team and look forward to achieving great things together.

For years, businesses have been told to grow their following. More likes. More followers. More engagement. Watch the podcast: https://lnkd.in/g8-8b3Dk Listen to the podcast: https://lnkd.in/g5emKG6r Read the blog: https://lnkd.in/gW9Q8er4 But what happens when the platform changes the algorithm? One of the most important lessons in modern marketing is understanding the difference between borrowed audiences and owned assets. In the latest episode of The Dealer Download powered by RS&I, Michael Shiverdecker explores: Why organic social media reach has evolved The difference between rented and owned marketing assets Why websites and email lists remain long-term business investments How AI is changing customer discovery Why trust continues to outperform algorithms Practical strategies Authorized Dealers can use to build a more resilient marketing foundation Social media should absolutely be part of your strategy—but it shouldn't be the strategy. The businesses that create sustainable growth will use social platforms to start conversations while building lasting customer relationships through assets they own and control.

Please join us in giving a warm welcome to Elise Frelich, our new Customer Service Rep at RS&I! We’re proud to have Elise on the team and look forward to achieving great things together.

For years, businesses have been told to grow their following. More likes. More followers. More engagement. Watch the podcast: https://lnkd.in/g8-8b3Dk Listen to the podcast: https://lnkd.in/g5emKG6r Read the blog: https://lnkd.in/gW9Q8er4 But what happens when the platform changes the algorithm? One of the most important lessons in modern marketing is understanding the difference between borrowed audiences and owned assets. In the latest episode of The Dealer Download powered by RS&I, Michael Shiverdecker explores: Why organic social media reach has evolved The difference between rented and owned marketing assets Why websites and email lists remain long-term business investments How AI is changing customer discovery Why trust continues to outperform algorithms Practical strategies Authorized Dealers can use to build a more resilient marketing foundation Social media should absolutely be part of your strategy—but it shouldn't be the strategy. The businesses that create sustainable growth will use social platforms to start conversations while building lasting customer relationships through assets they own and control.

For years, businesses optimized their websites for search engines. Watch the podcast: https://lnkd.in/gByFFzc2 Listen to the podcast: https://lnkd.in/gBQE8GZ2 Read the blog: https://lnkd.in/gu9kMwnQ Now they're optimizing them for artificial intelligence as well. As AI-powered search continues to evolve, your website is becoming more than a digital brochure. It's becoming a knowledge base that helps AI understand your business, evaluate your expertise, and determine whether your content is worth recommending. In this episode of The Dealer Download powered by RS&I, Michael Shiverdecker discusses: - Why AI is changing how customers discover businesses - The difference between SEO and Answer Engine Optimization (AEO) - Why schema has become increasingly important - How educational content strengthens authority - Why trust remains the most valuable marketing asset - Practical steps Authorized Dealers can take today Businesses that consistently answer questions, organize information clearly, and demonstrate expertise will be better positioned as AI becomes a larger part of the customer journey. The companies recommended by AI tomorrow are building that authority today.

Artificial intelligence is lowering the barriers to creating content at an unprecedented pace. Watch the podcast: https://lnkd.in/giWnsniV Listen to the podcast: https://lnkd.in/g-6kKw7y Read the blog: https://lnkd.in/gKpyfYq4 That creates an important question for every business owner: If everyone has access to the same tools, what actually creates a competitive advantage? In the latest episode of The Dealer Download powered by RS&I, Michael Shiverdecker explores why trust—not technology—is becoming the defining factor for long-term business growth. In this episode, we discuss: How AI is reshaping the economics of content creation Why production quality is becoming a commodity The evolution of the creator economy and community-driven growth Why education builds stronger customer relationships than promotion How Authorized Dealers can establish themselves as trusted local technology advisors What marketing leaders are learning about credibility in the age of AI Technology will continue to evolve. Platforms will change. Algorithms will come and go. Businesses that consistently educate, build relationships, and earn customer trust will continue to differentiate themselves regardless of how the technology changes. Watch the latest episode and learn why trust may be the most valuable business asset AI can never automate. Learn more about becoming an Authorized Dealer with RS&I: https://www.rsiinc.com

Every marketing campaign sends two messages. Watch the podcast: https://lnkd.in/gk_4tPru Listen to the podcast: https://lnkd.in/gY8mDWmD Read the blog: https://lnkd.in/gtxDqigQ The one you intended. And the one customers actually receive. Those aren't always the same. In the latest episode of The Dealer Download powered by RS&I, we explore what businesses can learn from Starbucks South Korea's recent marketing controversy and why strong review processes are more important than ever. In this episode, we discuss: • Why customer perception outweighs intent • How cultural context shapes marketing outcomes • Why AI should enhance human judgment, not replace it • Practical review steps every business can implement before launching a campaign The best marketing teams don't avoid mistakes by accident. They build systems that help catch them before customers do.

Artificial intelligence is changing nearly every aspect of business. Watch the podcast: https://lnkd.in/gRiaNzRw Listen to the podcast: https://lnkd.in/gm_cQB6m Read the blog: https://lnkd.in/gbn6BkcM But one advantage remains remarkably difficult to automate: Trust. In this special Independence Day episode of The Dealer Download powered by RS&I, we discuss why local businesses continue to outperform expectations by building strong customer relationships, investing in their communities, and earning trust over time. In this episode, we explore: • Why trust is becoming more valuable in the AI era • The competitive advantages local businesses often overlook • How relationships create long-term business growth • Why community involvement remains a powerful differentiator Technology can improve efficiency. Relationships build loyalty. And that may be one of the greatest competitive advantages any business can have.

Artificial intelligence has changed the economics of content creation. Watch the podcast: https://lnkd.in/gannqCvE Listen to the podcast: https://lnkd.in/gSS2-DXG Read the blog: https://lnkd.in/gKGMqeQh Today, almost anyone can generate blogs, videos, advertisements, and social posts in minutes. That raises an important question: If everyone can create more content... what actually creates competitive advantage? In the latest episode of The Dealer Download powered by RS&I, we explore: • Why playing it safe may now be the biggest marketing risk • How AI is changing the value of creativity • Why memorable brands outperform forgettable ones • What Authorized Dealers can learn from today's biggest brands As production becomes easier, ideas become more valuable. Businesses that stand out won't necessarily create more content. They'll create better reasons to be remembered.

Please join us in giving a warm welcome to Tristan Allen, our new AI Operations Strategist at RS&I! We’re proud to have Tristan on the team and look forward to achieving great things together.