Leaving Colorado with new connections, heaps of learnings, and tons of follow ups!
My takeaways from the past three days at Safeguard Events:
1. AI agents for fraud + fincrime have gone from "why?" to "when?". At Money 20/20 last October, it felt like we were forcing the subject and having to educate people. Now, companies are proactively seeking out agentic solutions and referring to it as the buzzy new trend.
2. Scams are up. People are scared. TBH, it's hard to separate signal from noise. There's a bit of fear-mongering and the problem has always been multivariable (you can't just buy a fake [image/voice/video] solution and expect magic). As deepfakes and impersonations worsen, having the complete picture of the user journey will become crucial.
3. Intelligence is no longer the bottleneck. LLMs are excellent pattern matchers. AI is already able to resolve L2+ level investigations. The challenge is everything else: GTM, deployment, monitoring, auditing, etc.
4. People will talk shit about vendors that are underdelivering. I heard a few whispers mainly around poor customer support and false promises. Good lessons on what not to do :)
5. Talking to competitors is useful. I straight up approach a couple people and said we were doing similar things. The conversations helped clarify the nuances and differences. In almost all cases, we're not actually competing head-to-head but rather against legacy companies that have been resting on their laurels, choosing to prioritize revenue over providing value to customers.
6. Sales is hard! I'm not sure how people are able to go back to back from 8am breakfast to dinner ending at 9. I learned a ton from studying actual sales professionals. Some were friendly and gave me advice. The redeeming thing is that since I made every demo myself, use the Roe product daily, and nitpick every little detail with engineers, people liked what we've built.
7. If only it snowed like this in February 😭 (skiers (me) were in pain this winter)