RevGenius

I sent 40,000 manual invites to build RevGenius. If I had to do it again today, here’s what I’d change. 1. I would've added structure in onboarding process earlier. In the beginning things were insane. We had 30+ people a day coming into our Slack. There was no repeatable path to activation. It was the wild wild west and became, great, then what? Today we've organized weekly coffee talks, onboarding, franchises, and cities and are testing things relentlessly for members to hit an a ha moment as quickly as possible. 2. I would've invested in content creation for the rg website day 1. We had a ton of people coming into the community and I took it for granted that the content wasn't needed as members were so engaged and sharing so much about the community and discussions they had there on social. I looked at content as a crutch if things weren't going well. I was wrong here. Also, all my time was spent with members (not a bad thing), but I should've broken away sooner to create more structured content and event series' (recurring 'franchises'). 3. I would've invested in YouTube way earlier. We have posted tons of videos on YouTube and have only 1,000 followers or so. It's a massive opportunity that I would've taken way more seriously at the beginning. We just started to optimize this. I'd solve for it by starting sooner. 4. I would've owned client management more closely at go. I made some hires to oversee this without really diving in myself to understand all the nuance on all the clients. I learned over time, but I would've forced a quicker learning curve so we could've made smarter decisions faster. 5. I would've optimized for member value over member acquisition sooner. In a community acquisition does add value to members in the community (good high value people entering); but, acquisition alone isn't it. Even though the community costs 0 to enter, there's still a cost to maintain attention. I should've spent even more time building solutions to meet more member needs (insane for $0 right?!); wrong - time is worth more and I take this very seriously. What a journey; as I write this I'm reflecting on how content I am with every choice I made. All the misses, the failures, the recalibrations, the wins, and the love. Excited to continue to level up. #revgenius 🏴☠️ ❤️

This is your last call for Demo Day. If you haven't grabbed a seat yet, now's the time. Three GTM companies go live for ten minutes each next Tuesday. Here's what you'd be missing: •⁠ ⁠Airspeed, fresh off a $20M Series A, turning calls, emails, and tickets into CRM actions on their own so reps sell instead of typing. •⁠ ⁠Lusha, the data engine behind 280,000+ revenue teams including Google and Salesforce, showing how to keep your CRM clean without the manual grind. •⁠ ⁠Consensus, closing the buyers who dodge sales calls, and doing it 2x faster. Plus exclusive offers for everyone in the room, only if you show up live. Grab your seat. Link in the comments.

'GTM' as a term is stupid. Listen to the words: 'Go-to-Market'... You're going to a market that already exists competing with a behemoth that probably owns > 75% of the space. And you're hoping for a sliver of that? With the same sales, marketing, cs, and ops strategy as the rest. That sounds stupid. GTM isn't the company's strategy. It's an execution layer. The behemoth that owns the space built the category. They didn't go to market in an existing category. Meanwhile there are seemingly thousands of companies building the same thing, saying they're better than the old/current thing, and just competing on sales and marketing. You don't realize the game you're playing in is rigged towards the incumbent. Building a new category isn't for everyone. And it's long, hard, and sometimes expensive to do that. Not to mention, your product may not actually be that different. But why not operate with a visionary POV, challenge the core problem that the incumbent's solution and way of doing things fundamentally presents? And put effort towards building a product that technologically shifts the way of doing things. And build a massive audience that you can evangelize this message to? We have hit a MASSIVE inflection point. The time is now. I think we need to shift to 'CTM' (create-the-market). Think creatively about being different. Then 'GTM' (execute sales, marketing, ops, cs) the f%$k out of this new direction The strategy is in creating the market. And that building a unique POV, naming the category problem, and then engineering an engaged audience of your ICP is the real unlock to building something massive and meaningful. Here's me and Carlos (co-founder of Deux Hommes Mag) circa 2015. We decided building in the direction of the big guys was a dumb idea because we had no chance to compete. So we built a mag that focused just on GREAT emerging talent. Our competition was smaller and the movement was real. Being the same is boring and hard. Lose the phrase that keeps us the same. Be different. ❤️🏴☠️

The old GTM playbook broke. On July 27th, a room full of people is going to write the new one. Jared Robin is joining GTM Singularity, a half-day online summit from Digitalista.tech built for founders, operators, and investors solving the zero-to-one GTM problem right now. Not advisors who cracked it in 2019. People inside it today. He'll be sitting down with Keegan Otter (Software Cowboy 🤠), who took an AI GTM startup from zero to a HubSpot acquisition in three years, to break down the playbook that worked and where AI moves the needle. He's also on the Hot Seat Jury, giving live feedback to founders brave enough to put their GTM on the stage. The lineup around it is stacked: Sangram Vajre on the keynote, Liz Christo on the investor panel, plus 20+ operators and founders across the day. It's free to attend live. If you're building GTM from scratch right now, this is the room. July 27th, online, 8 AM PT. Link in the comments.

5 years ago to the day. My outbound efforts to get RevGenius going still provide subtle reminders of what I went through: 300 DMs a day 30 Yeses a day 1,000 new members a month $0 revenue for 7 months 5 weeks living at Dad's 1 supportive partner in Mallory Roynon 1 supportive dad in Steve Robin And now 65,000 supporting community members in RevGenius But here's what really drives me to keep going. A note from Eli Camner, former sales ops leader at Engine and Toast. When I asked him if he was liking the community, he simply responded: 100+ connections 10 1v1 conversations 4 foreso demos  2 job conversations Time to these results: 2-3 weeks. Grateful for the journey. Grateful for the reminders to keep going. #revgenius 🏴☠️ ❤️

I'm maniacally focused on what I can control. Inputs. 10,000 steps a day and gym 5 days a week. I track my daily macros. I sent 300 DMs a day to grow RevGenius. I host 3 community webinars a month. I send a daily update email and a weekly newsletter. Outcomes: Lost 30+ lbs. RevGenius gets 1,000 new members/month. Community engagement up 20%. Email open rates 50%, CTR 20%. 35k subscribers to newsletter. Convinced if I get the inputs right, the outcomes follow. Every single one of those results came from doing the boring thing over and over again. Not from one viral moment. From showing up on the days I didn't feel like it. The flip side is just as real though. I stopped meditating about a year ago. Within weeks I was more reactive, shorter fuse, snapping at people I love over nothing. One dropped input and I felt the difference in everything. Consistency compounds whether it's steps, DMs, emails, or keeping your head right. And when you break it, you feel it everywhere. I overlooked the meditation piece for too long. I'm re-layering it back in, 2x a day. I've seen the value of consistency with the right activities compound. 60k community members 48k monthly site visitors 35k newsletter subscribers And inconsistency lead to running around in circles. ❤️🏴☠️

If I wanted to master GTM and book an insane amount of sales calls while starting from scratch 👇🏻 Here’s the roadmap I’d follow: 1. Learn cold outbound deeply from here: * ⁠Smartlead’s YouTube * ⁠Clay University * ⁠Apollo.ioAcademy * ⁠lemlist’s YouTube * ⁠30 Minutes to President's Club Youtube ⁠* Y Combinator Library ⁠* Instantly.ai’s Youtube 2. Github repositories I will use: 🛑 Awesome GTM Engineering https://lnkd.in/e_cc5t_D Covers attribution, outbound infrastructure, data pipelines, enrichment, experimentation, APIs, analytics, and GTM architecture. 🛑 LeadMagic’s GTM skill from Jesse Ouellette (the OG) https://lnkd.in/e-_dJcuc 200+ GTM playbooks for outbound, RevOps, ABM, prospecting, PLG, customer success, and AI agent workflows. 🛑 GTM Engineering Skills https://lnkd.in/eCavTfpc Focused on TAM building, waterfall enrichment, job-change signals, intent signals, outbound automation, and prospecting. 3. Here are the terms I will learn: * Signal-Based Selling * Intent Intelligence * Technographic Prospecting * Champion Tracking * Buying Committee Intelligence * Trigger-Based Prospecting * Territory Engineering * Waterfall Enrichment * Account Scoring * Dark Funnel Intelligence Best GTM communities to join: 1. RevGenius by Jared Robin 2. SaaS Yacht Club by Jesse Ouellette 3. Tuesday triggers by Christian Oland —— Follow Suprava Sabat for more content on GTM, sales and AI

You know that tool you've been meaning to look into? We booked it for you. Welcome to Demo Day, where six GTM tools each get ten minutes live on stage to show you what they do and what they've shipped lately. What the first three are solving: Airspeed, for teams where reps spend more time in the CRM than selling. Fresh off a $20M Series A. Lusha, for anyone whose outreach dies on a wrong number. The data layer under 280,000+ revenue teams, Google and Salesforce included. Consensus, for buyers who'd rather do anything than take a call. Interactive demos that let them close themselves, 2x faster. 📅 July 21st, 12 PM ET. Link in the comments! P.S. Everyone who joins walks away with special offers and discounts from the companies on stage. Free to attend.

Amos Bar-Joseph coined "autonomous OS" on LinkedIn. Now other influencers are copying his positioning. I had to sit down with him. New episode of Create the Market just dropped. Amos is the co-founder and CEO of Swan AI. 3 founders total, targeting $10M ARR per employee. He calls it the "autonomous business model." AI scales human intelligence, not headcount. Amos lived the unicorn growth playbook before. Raise big, hire fast, scale headcount. He did all of it. Then he walked away from that model entirely when he started Swan. He began building an AI SDR and realized the market didn't need another one. So he pivoted to something he calls "GTM engineering" and built a whole new category around "autonomous OS." Then he did something most founders won't do. He started posting about it on LinkedIn before the product was ready. He built a movement first. Now people are using his language and framing to describe their own products. Watched people like Adam Robinson build RB2B in this direction (now runs with low/no employees). One proof point that stuck with me: a VP of Sales built complex workflows overnight using Swan. No engineering team needed. Amos calls this the "atomization of companies." Smaller teams doing what used to take 50+ people. Swan is living it with 3 founders. His advice to founders: "You are the niche." I've been saying this through Audience Stack for a while now. The founders who build audiences and activate movements before they have a product to sell are the ones creating markets, not chasing them. Amos is living proof and I'm grateful he came on the show to talk about it. Full interview is on YouTube, link in the comments. #audiencestack ❤️🏴☠️