Purpose Precinct’s cover photo
Purpose Precinct

Purpose Precinct

Retail

Melbourne, VIC 643 followers

A social enterprise marketplace. Led by Founding Partners STREAT and Good Cycles.

About us

Website
https://purposeprecinct.org/
Industry
Retail
Company size
2-10 employees
Headquarters
Melbourne, VIC
Type
Nonprofit

Locations

  • Primary

    Queen Victoria Market

    Upper F Shed

    Melbourne, VIC 3000, AU

    Get directions

Employees at Purpose Precinct

Updates

  • Purpose Precinct reposted this

    View organization page for STREAT

    7,563 followers

    Early tomorrow morning, our Llawela Forrest, General Manager of the STREAT-led Purpose Precinct, will join Fiona Smith and Luke Phillips at their Better Circles Impact mornings to share, connect and meet like minded change makers. She will speak to the recent circular projects she has been a part of, including the National Food Rescue Network, an emerging initiative that transforms surplus produce from the Queen Victoria Market into meals and products for community benefit. Book tickets now ⬇️ https://lnkd.in/gnuuBbBM

  • Truth telling is deeply intertwined with Reconciliation. This National Reconciliation Week #NRW2026, we look to the place in which the Purpose Precinct stands - at the Queen Victoria Market in Naarm. This place, that now is the largest supplier of fresh food to Melbourne's residents, was once a critical food bowl for the Kulin Nation before it was destroyed and turned into a graveyard, and then into the market. Knowing what was here before, and acknowledging what was lost, is preliminary to reconciliation. STREAT Co-founder and CEO Rebecca Scott, OAM is pictured here explaining the journey of the eels that live in Melbourne's waterways. One of these waterways, Williams Creek, once existed along Elizabeth Street. Artist Alexandra Hotchin has drawn Williams Creek in its position next to the modern-day market. Wherever you are this National Reconciliation Week, taking the time to learn what came before colonisation, what was lost, and how communities are rebuilding keeps knowledge alive. And sharing these learnings, can bring us all closer to reconciliation.    

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  • Another great opportunity to share what social innovation looks like for the next generation of social entrepreneurs. "One of the best teaching days I've had in a long time" - we are so pleased to hear that Jess Co!

    Last week, Bruce Mitchell and I took 80 BEX2030 (Social Business: Principles and Practices) students on a field trip to Queen Victoria Market — and it was one of the best teaching days I've had in a long time. The trip was organised by the wonderful Ishani Chattopadhyay, CEO of Social Enterprise Network Victoria, and hosted by Llawela Forrest, General Manager of the Purpose Precinct. What an afternoon. It started with the land itself — and a history that stopped our students in their tracks. Queen Victoria Market is built on the site of the Old Melbourne Cemetery, once divided by religious denomination and race. Thousands of bodies remain buried beneath the market's open-air car park and surrounding sheds. For students studying social business, there's no more powerful place to begin a conversation about whose stories get told — and whose get paved over. From there, students saw firsthand what STREAT does — and it's extraordinary. Since 2010, STREAT has provided support and training to more than 3,000 young people facing barriers. The Purpose Precinct is one of their projects — a marketplace focused on Victorian products with purpose that create social, environmental and cultural good. Products that support First Nations peoples, migrants and people of colour. Products that support people facing barriers to employment or experiencing social insecurity. Products that are circular, waste-saving, and good for the planet. Seeing a social enterprise model thriving right in front of them? That's the moment it clicks. We also learned about two brilliant initiatives tackling food waste and food insecurity. The Melbourne Food Rescue Network — a partnership between the City of Melbourne, the Victorian Government, STREAT, SecondBite and local food relief providers — is the city's first dedicated food rescue hub. Located under Shed A, fruit and vegetable traders donate surplus fresh produce. STREAT collects, sorts and grades the food, and SecondBite transports it to local food relief providers. First of its kind in Melbourne. Then there's the Moving Feast Kitchen — an incubation space diverting overripe and unsold produce from stallholders and transforming it into long-shelf-life products sold through the Moving Feast Pantry. Genuinely clever, genuinely circular. This is what social business looks like when it's not theoretical. You can't fabricate that kind of learning experience. If you haven't been to Queen Victoria Market lately, take the road less travelled and visit the Purpose Precinct — F Shed, Queen Victoria Market, Peel Street, Melbourne. You won't regret it. #SocialEnterprise #ExperientialLearning #MonashBusiness #BEX2030 #PurposePrecinct #STREAT #QueenVictoriaMarket #SocialBusiness #FoodRescue

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  • As part of Melbourne Design Week 2026, we’re opening the doors to the STREAT led Purpose Precinct for a one-of-a-kind experience celebrating innovation, circular design, creativity and community at Queen Victoria Market. Inspired by this year’s Design Week theme, “Legacy”, RePurposed reimagines one of Melbourne’s most iconic destinations as a hub for purposeful innovation and a more circular future. Across this 90-minute experience, you’ll: ➜ take a guided tour of the Purpose Precinct and hear about its history, impact and future vision with General Manager, Llawela Forrest, ➜ make and take home your own jar of quick pickles with food waste expert, Fiona Smith, ➜ transform recycled plastics into a functional item like a pen or carabiner share your ideas for circular products and future-focused solutions with Eco-Innovator, Fiona Meighan, ➜ explore past innovation projects developed alongside universities, designers and industry experts, showcasing how circular ideas are tested and brought to life within the market. There are two sessions to choose from: 🗓 Saturday, 23 May 2026 🕚 11am–12:30pm 🕧 12:30pm–2pm 🎟️ Tickets required: https://lnkd.in/g4WpWcJT 📍 Moving Feast Kitchen, The Purpose Precinct, F Sheds, Queen Victoria Market, off Peel Street, Melbourne. We can’t wait to welcome you to RePurposed.

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  • This festive season, we're helping you serve a healthy side of circularity and purpose for your team events and corporate gifting 👉 🗓️ Book a team experience that combines cooking, learning and connection with Innovation Chef Tobie Puttock in our Queen Victoria Market Innovation Kitchen - building stronger teams, and giving back; 🍽️ Our Sustainable Supper Club returns! A unique way to celebrate via an intimate dining experience that's zero waste – a shared table of good company and good purpose!; 🎁 Add STREAT's festive foods to your DIY hampers, or shop a range of ready-to-go hampers filled with products from Victorian social enterprises. As Australians prepare for another season of overconsumption - from billions in Black Friday spending to millions of tonnes of food wasted - we're inviting you to celebrate with purpose - turn your meal, gift or gathering into an act of good! 🙂 Get your fill of ideas here: https://lnkd.in/giZExnNi 📷 Guy Lavoipierre

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  • If you're a lover of unique food experiences with lashings of sustainability, then you need to book into this - The Sustainable Supper Club. On now for a limited time (just four more weeks!) as part of the Queen Victoria Market Fringe Flavours Night Market. Join chef Tobie Puttock for an intimate dinner in our Moving Feast Kitchen to learn more about what we do and tips on reducing food waste at home, before settling in to savour a beautiful zero-waste supper. Afterwards, head back out into the Night Market to watch Melbourne Fringe performances. Bookings essential: https://lnkd.in/gEpyR48s

  • Looking for a Father's Day gift that has 'immersive', 'fun', 'wow, I did not know that!' and doing good for the planet in it's DNA? Grab a spot for dad and a +1, and learn with our Innovation Chef Tobie Puttock (and his own +1, his daughter!) in the Moving Feast Victoria Kitchen at Queen Victoria Market about reducing food waste at home (and making some deliciousness in the process) in small group sessions. Gift it for Father's Day this Sat Sep 7, then join us for the class the week after! Book here: https://lnkd.in/gMEUChqB

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  • We’re thrilled to be partnering with Melbourne Social Equity Institute and three amazing students who’ll be using the Purpose Precinct as their living lab! They’ll be focusing on three projects that address food insecurity experienced by students and how we might connect this up with the surplus produce at Queen Victoria Market that can remain destined for deliciousness and not end up in waste streams. 💥

    The Circular Economy and Food Justice Living Lab project is underway!   Institute Manager Charlene Edwards and Faculty of Arts students Sophia Jacka, Ruchini Rupasinghe and Megan Athaide recently met up with Rebecca Scott, OAM, Llawela Forrest and Nat Batger at the Purpose Precinct at Queen Victoria Market to discuss innovative ways of improving food security for students, staff and the local community.   The project is supported by a University of Melbourne Campus Living Lab Accelerator Program grant, with additional funding from MSEI and in-kind contributions from University partners.

    • Selfie of Llawela, Sophia, Ruchini, Megan, Bec, Charlene and Nat at the Purpose Precinct, with market stalls behind them and city sky scrapers in the background.
  • Thanks Fiona Smith for giving such great insights on what’s been cooking in the Moving Feast Victoria Kitchen here at Queen Victoria Market! Renew magazine is such a great read - sharing real stories the things we need to do to transition to a greener future.

    View organization page for STREAT

    7,563 followers

    Have you read the latest edition of Renew Magazine? There’s a terrific feature (pp. 72–74) spotlighting work happening at STREAT's Moving Feast Victoria Kitchen at the Purpose Precinct, focusing on cooking classes and community education, along with background about the clever transformation of food that might otherwise go to waste. Big shoutout to MAKE Studios Melbourne Principal, low-waste cook and friend of STREAT, Fiona Smith, who was interviewed for the piece and shares her journey and collaborations with the Moving Feast chefs (Chris Locke, Fernando Minervini, and now Tobie Puttock), teaching people how to turn items otherwise destined to compost into something delicious through a bit of kitchen alchemy. And a huge congratulations to Fiona for becoming an ongoing contributor to Renew Magazine, where she’ll continue sharing low-waste recipes, stories from the kitchen, and more delicious inspiration. 📰 Check it out in Renew Magazine, Issue 172 #MovingFeast #LowWasteLiving #RenewMagazine #FoodJustice #CircularKitchen #PurposePrecinct

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  • How good is a good collaboration for good?! MAKE Studios Melbourne is working with us at the Purpose Precinct and STREAT to get under the bonnet of behaviour change in reusables at Queen Victoria Market, alongside fellow social enteprise B-Alternative. And we're looking for even more collaborators! Join us in our next session on Thu Aug 7! It's a great learning opp, and a great way to contribute to a greener, circular market.

    View organization page for MAKE Studios Melbourne

    2,393 followers

    Our first Behaviour Change Bite-sized Activation to support reusable container use at the Queen Victoria Market was a great success – and the next one is coming up next week! On 1 July, Behaviour Change facilitators from MAKE Studios Melbourne and STREAT, along with a group of engaged and curious participants, meet in the Moving Feast Kitchen at the Purpose Precinct. Together, we mapped the Queen Victoria Market system, considering all the influences and practicalities that affect whether or not people use reusable cups, dishes and containers. This map created a framework to think deeply about why people behave the way they do and consider the influences or barriers that we could leverage to create positive change. From the map, we identified our target behaviour and audiences to inform the next bite-sized behaviour change activation on Thursday, 7 August. If you’d like to come along to the market and make positive behaviour change with us, we still have some spots available for our next Bite-sized Activation: “Dig deeper – identify the barriers and opportunities for reusable container uptake" – 9am - 12pm on Thursday 7 August, at the Queen Victoria Market. Sign up here: https://lnkd.in/gZqJ-u69 Our Bite-sized Activations are in support of a three-month trial at Queen Victoria Market, where we’re teaming up with B-Alternative to introduce reusable dine-in containers at food trucks and ramp up BYO container use for produce.

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