PubMatic

The new era of advertising is here. PubMatic gives brands direct access to premium inventory with AI-powered tools that make every campaign smarter than the last. Connect with us to see what smarter media buying looks like: https://lnkd.in/eekcqdY5 #Advertising #AdTech #Programmatic

CTV co-viewing is reshaping how audiences watch and how the industry needs to measure value. On the latest IAB Australia podcast, Gai Le Roy explores PubMatic’s Co-viewing research behind this shift: how co-viewing patterns change by genre and time of day, and what that means for reach, measurement and opportunity across CTV. The data is striking: co-viewed impressions deliver 42% higher attention, 53% stronger recall, and audiences 70% more likely to act. PubMatic's Luke Smith joined Gai Le Roy and Seven Network's Katie Finney to unpack what this means for buyers and broadcasters alike: until co-viewing is properly counted, premium CTV inventory is being undervalued, leaving money on the table for both sides of the trade. 🎧 Tune in to the discussion: https://lnkd.in/gA_93dBZ #CTV #Programmatic #Measurement

One of the biggest misconceptions about agentic AI? That it means giving up control. PubMatic's Harry Tong shares why the right partner actually gives buyers more control than ever. Connect with us to get started with agentic advertising. https://lnkd.in/ebMukqHM #Advertising #AdTech

How is agentic AI is transforming programmatic advertising? Find out this Friday at 10 AM CET. PubMatic and IAB Spain are co-hosting "The AI Effect: The Agentic Era of Programmatic Advertising." Our Directors of Advertiser Solutions, Almudena San Mateo Arenal and Pablo Morales, break down how Agentic AI is transforming advertising, from how we think and create to how we connect. We'll get practical: agent-to-agent workflows, autonomous decision-making, and the real trade-offs between speed, transparency, and control. Plus a first look at Spain's first agentic programmatic campaign and the results behind it. The future of AI-driven marketing, anchored in real work. Register here 👉 https://lnkd.in/eqUw6x_i #Agentic #Advertising #AdTech #Programmatic

Making a meaningful difference in the communities where we live and work is central to our purpose at PubMatic. Through PubMatic Cares, we proudly continue to support initiatives that create lasting, positive impact and help build stronger communities. We are honored to see our Co-Founder and President, Engineering, Mukul Kumar, recognized by the Rotary Club of Poona for PubMatic's continued commitment to social responsibility. Together, we remain committed to making a difference where it matters most. #PubMaticCares #CommunityImpact #GivingBack

💡NEW Partner Perspectives! We sat down with Philo's Aulden Kaye Yi, Head of Advertising Partnerships, to talk pause ads, user-initiated engagement, and how these formats are reshaping CTV in a world where quality attention is scarce. As Philo moves the industry beyond the 30-second spot, PubMatic is proud to power access to high-impact CTV formats at scale. Read the full conversation: https://lnkd.in/eGFAcc2P #Advertising #AdTech #Programmatic #CTV

Join us at PubAcademy Bangkok 2026 and gain insights from industry leaders! Explore how AI is reshaping media strategy and learn practical ways to diversify your media mix with premium video. Hear from PubMatic's Jason Barnes and WPP Media's Anita Munro during "Executive Chat: AI and The Future of Buyer Strategy" where they'll discuss how AI is transforming media planning, buying, and measurement, and what it means for the future of advertising. Then, hear from PubMatic's Genelle Hung, dentsu's Chanchai Pongsanan, Viu's Christine Lau, Omnicom Media's Supalurk Tangcharoensiri during "Beyond Social: Premium Video Opportunity." Explore why advertisers should look beyond social media and how CTV, OTT, and live video can unlock incremental reach in brand-safe, high-attention environments. Seats are limited. Save your seat today and join us on July 23 for an afternoon of practical insights and networking! https://lnkd.in/eHMFq2FM #Advertising #AdTech

What could your media mix do with more reach? Programmatic opens the door to premium inventory and high-value audiences at scale, with performance you can measure every step of the way. Here's what getting started looks like with PubMatic: https://lnkd.in/gtRppyHY #Programmatic #Advertising #AdTech

PubMatic and Zynga are partnering to give buyers direct access to premium mobile gaming inventory through diversified, agentic pathways, commerce-enabled creative, and efficient buying solutions. Through PubMatic's OpenWrap SDK and Activate platform, brands can now reach Zynga's deeply engaged players with the transparency, control, and measurable outcomes the channel deserves. Learn more: https://lnkd.in/gtF5zVcS #Advertising #AdTech #Programmatic

France's first agentic campaign delivered 25.7% uplift in video completion and 31% VTR, while reducing setup time by 80%. PubMatic partnered with Amnet Group to run the video campaign for INTERBEV, France's National Interprofessional Livestock and Meat Association. Using AgenticOS, autonomous agents converted a natural-language brief into live programmatic activation, selecting inventory, applying brand safety controls, and optimizing bids in real time with direct access to premium video publishers through Activate. The Result? Faster execution, full cost transparency, and performance that outperformed on every metric. Agentic advertising is no longer a pilot concept. Read the full case study: https://lnkd.in/erJ3PUsJ