Proverb Agency

Say hello to Brandon, our Soul of the Month! We’re excited to have him on the team, bringing years of agency experience, a passion for storytelling, and just a little soccer obsession. Here at Proverb, he’s helping organizations uncover new opportunities and build the partnerships that bring ambitious ideas to life.

This Fourth of July, we're proud to celebrate not only the birth of our country, but also the place where so much of America's story began. So many of the stories that have shaped our country for the past 250 years took place here, in our home state of Massachusetts That's why we're proud to have partnered with the Massachusetts Office of Travel & Tourism to help bring the MA250 campaign to life, inviting people to experience the places, people, and moments that continue to define the Commonwealth. Happy Fourth of July, and here's to the history that connects us all, and to the stories still being written. #FourthOfJuly #RevolutionaryStyle #TravelMA #MA250

It's the end of June and it's time to share our monthly favorites! 🤩

We partnered with Berkeley and Garbe to develop a cohesive identity that reflects both heritage and evolution — bringing clarity to a new partnership while signaling greater scale, strength, and ambition. Berkeley Garbe

In just three months, our pilot campaign with the Black Land Loss Narratives Archive Project helped over 70 people add their lived experiences to a growing historical record — preserving stories that might otherwise go unheard. Nearly half of submissions came through retargeting, reminding us that stories this personal take time, trust, and more than one invitation.   Each submission helps build a fuller account of Black land loss — and a lasting resource for remembrance, education, and understanding. Media planning and placement by Norbella. #BlackLandLoss #Storytelling #PreservingHistory

Juneteenth is a time to reflect, recognize, and celebrate the enduring impact of Black history, culture, and achievement. As storytellers, we believe in the power of amplifying diverse voices and perspectives—not just today, but every day. #Juneteenth #BlackJoy #EquityInDesign #ProverbAgency

A reminder that design isn’t about adding more — it’s about knowing what to leave behind. Perfection in our process comes through clarity, intention, and the discipline to refine. #designclarity #graphicdesign

We are giving a warm welcome to Mira, our soul of the month! Recent graduate of MassArt, and lover of all things design, she brings a thoughtful perspective to all of her work. ✨

The brand for a college or university isn’t just the logo, it’s their reputation in motion. When nearly every institution offers similar programs, differentiation comes from a clarity of purpose and consistency of experience. The strongest brands don’t just attract students, they recruit believers by aligning experience, culture, and history into something people can feel. #UniversityBranding #BrandClarity #DesignStrategy #BrandIdentity

Different places, but one goal: building stronger, more connected communities. Through strategy and design, we shape experiences that invite people in, reflect culture, and create lasting impact. #Placemaking #BrandStrategy #CommunityDesign #ExperienceMatters