Most roadmaps are built around dates. Then the first date slips, and you're rebuilding the whole thing. Here are six moves for building a roadmap that stays current on its own, without the weekly rebuild. We’re curious which of these your team already leans on. #ProductManagement #ProductLeadership #ProductOps
ProductPlan
Software Development
Denver, Colorado 33,901 followers
The Product Intelligence Platform
About us
ProductPlan is the Product Intelligence Platform that connects customer and market intelligence to the product roadmap, so every priority is grounded in evidence and every launch moves the business forward. It combines strategic roadmapping with AI-powered customer research, giving product teams one connected place to capture insights, prioritize what to build, communicate the plan to every stakeholder, and manage portfolios from discovery through launch. 120,000+ product managers worldwide trust ProductPlan to plan, prioritize, communicate and measure the impact of their delivery. In January 2026, ProductPlan acquired Winware.ai, an AI-native customer and market research platform, to add an intelligence layer upstream of the roadmap where the most critical product decisions are made. Steven Cohn, founder of Winware.ai, is CEO of the combined company. To learn more, book a demo: https://www.productplan.com/book-a-demo
- Website
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https://www.productplan.com
External link for ProductPlan
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Denver, Colorado
- Type
- Privately Held
- Specialties
- product management, product roadmap, product planning, strategic planning, business software, roadmap templates, Product Strategy, Product Marketing, Product Leadership, Product Intelligence Platform, Roadmap Software, and Ideas Capture & Management
Products
ProductPlan
Product Management Software
ProductPlan is the easiest way to build and share beautiful product roadmaps.
Locations
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1700 Broadway
Suite 850
Denver, Colorado 80216, US
Employees at ProductPlan
Updates
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Is the product demo about to automate itself? Multimodal AI workers like Sable can now look at your product, click through the UI, and walk a user or prospect through it in real time. The demo runs itself. The obvious win for PMs: less time hand-building onboarding flows and repetitive demos, more time on discovery and strategy. But here's the trade worth watching: Walkthroughs aren't just cost. They're where we see users struggle in real time, the raw, unscripted signal that tells us what to build next. Automate the walkthrough and you risk automating away the moment you were learning from. So the real question isn't "can AI run the demo." It's "which touchpoints stay human because that's where judgment and discovery actually live?" Where would you draw that line?
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In the AI building era, PMs need more time for decision-making, less time on data entry, and the ability to keep each system of record up to date in real-time. That's why we reimagined our integrations experience with Jira and Azure DevOps, to ensure every roadmap is accurate, everyone has a clear view of delivery status, and PMs can boost velocity by dragging unassigned items in Jira or ADO backlogs straight onto roadmaps in one canvas. Get a sneak peek of what's headed your way with Steven Cohn, our CEO, and Charlotte Gutrich, our Product Manager, on ✨ Wednesday, July 15 at 1:00 PM ET. ✨ Shoutout to Satoko Mii for the beautiful product design, and to Charlotte Gutrich for the amazing customer research! Can't make it? RSVP and we'll send you the recording. Link in the first comment. Come build confidently with us and communicate where everything stands, instantly. #integrations #roadmaps #productintelligence #Jira #azuredevops Zachary Adair Katie H. Mary Ann Bennett Caitlin P., Adrian Bryant, MBA, CSM®, POPM® Marianne Cobbs (Métairie) Satoko Mii Gino Smith Dannon Rogers David Bowland Demóstenes García González Andrew Dewey, Bart, Oksana, @Maciej Sobiepanek, Maria Danilova, Mackenzy Paschich, Greg Buschur, CPA, and more!
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Prioritization is just deciding which stakeholder to disappoint this quarter. Lovingly. #PMTruths #productmanagement #productplanning
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Here's a question worth thinking about. As AI makes software easier to build, what becomes the scarce resource? Judgment. Andrej Karpathy recently described a future where AI handles more of the execution while humans frame problems, define success, write clear specs, and evaluate outcomes. Jeff Gothelf pointed out something that immediately resonated with us. Those responsibilities have always been at the heart of product management. Many product leaders already feel this shift happening. Faster execution raises the value of better decisions. Choosing the right problem, understanding the customer, and measuring success become even more important. Jeff's latest piece is well worth the read from Sense & Respond Learning. #productmanagement #productroadmapping
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How much time does your team spend gathering evidence before making a roadmap decision? Hours? Days? Customer feedback lives everywhere. Support tickets. Sales calls. Slack. Surveys. Research. Finding the pattern often takes longer than making the decision. Today's webinar shows a faster way. You'll see how the new Ideas experience turns scattered feedback into Signals you can organize, measure, and use to prioritize with confidence. Great roadmap conversations start with shared evidence. Join our Director of Product, Adrian Bryant, and CEO Steven Cohn live for the walkthrough and Q&A, today at 1:00 PM ET. Can't make it? RSVP and we'll send the recording.
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The roadmap says we ship before the holiday. The roadmap has always been an optimist. #PMTruths #ProductManagement
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Most product teams don't struggle to collect customer feedback. They struggle to use it. Feedback arrives from every direction: Sales conversations, support tickets, surveys, Slack, MS Teams, customer calls, and trade shows. Then someone opens a spreadsheet and starts sorting. We kept hearing the same frustration. "We have plenty of customer input. We just can't turn it into confident roadmap decisions." So we rebuilt our Ideas experience from the ground up as part of our work in reimagining the roadmap as a communication tool. At the center of our new Ideas experience is Signals. Every piece of customer feedback becomes evidence you can organize, measure, and connect directly to roadmap decisions. No more wondering whether a request came up twice or twenty times. Our Director of Product, Adrian Bryant, and CEO Steven Cohn will give a first look at the new experience and share how the team built it. If you're already a ProductPlan customer, everything migrates automatically. Join us on Wednesday, July 8, at 1:00 PM ET. Can’t make it? RSVP, and we’ll send you the recording. Registration link in the first comment. #IdeasManagement #ProductIdeas #Prioritization
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The product teams seeing the biggest AI wins have one thing in common. They already had strong product habits. Clear customer problems, clear outcomes, clear success metrics. AI speeds up execution, and it also exposes fuzzy thinking remarkably fast. Jeff Gothelf at Sense & Respond Learning makes this point well in his latest article. Teams that understand their customers and define success before they build are seeing much stronger results than teams chasing the latest AI tool. That mirrors what we're hearing from product leaders every day. The fundamentals have become more valuable in the AI building era. Shoutout to Jeff and Joshua Seiden at Sense & Respond Learning who are guiding PMs to great each day. Worth a follow. 👇 https://lnkd.in/gniFKBrZ
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The best product managers aren't trying to replace their judgment with AI. They're protecting it. The teams getting the most value from AI have figured out where human thinking creates leverage and where AI saves time. 1. Summarize interviews. 2. Draft release notes. 3. Organize research. 4. Track competitors. Vibe code prototypes for user research. Keep ownership of prioritization, tradeoffs, customer empathy, and product strategy. Those decisions shape everything that follows. We put together a simple framework showing which work to delegate and which work deserves your attention. Curious where you'd draw the line. #ProductManagement #AI #ProductLeadership