Point 3 Design

Trust and connection are fraying. Most of what we know, feel and respond to comes through screens and curated commentary, rather than lived experience. Amongst the noise of our hyper-mediated world, there’s one consistent message that’s trying to cut through: Above all, humans are craving clarity, empathy and instinct. Clarity to build trust. Empathy to deepen connection. And friction to awaken our instinct. The brands that will win tomorrow are responding to this. They are unlocking new ways to connect with consumers’ head, heart and gut.

Ready to refresh Point 3 Design was challenged to reinvigorate the tea category by encouraging consumers to move beyond traditional hot tea and embrace a cold, fruit-infused tea ritual. Transforming Twinings' familiar tea bag format into a refreshing new cold infusion tea experience. An uplifting packaging design showcases the natural ingredients and the immersive infusion moment, creating strong visual appeal. The result is a distinctive design that cuts through in the hot tea aisle, acting as a beacon for cold tea innovation and driving consideration for new consumption occasions. Natalie Koenen, Natalie Creffield, Jenny Gater, Sophia O'Beirne, Adam Milosz, Lauren Dilley

Two sub brands live in the same portfolio, are distinctive in their own right, yet serve the same pragmatic DIYer. How do you unify them?   Point 3 united Easycoat and Sunproof as a mid-tier range through a pack structure and claims system that address the real insight: painting is hard, and consumers want reassurance it won't be.   Easy. Fast. Safe. Three words that do the heavy lifting across both interior and exterior occasions — and give the DIYer the confidence to pick up a brush.   Portfolio architecture meets genuine consumer understanding.

Thank you to Twinings for partnering with us to bring this innovation to life. A brilliant collaboration from start to finish - combining deep brand heritage with an ambition to push into something new. We’re incredibly excited to see it out in the world: a design that balances Twinings’ trusted credentials with a sense of fun, lightness and effervescence.   

Not many brands get to celebrate a milestone as significant as 100 years. And even fewer have a legacy as enduring as Western Star. Nearly a decade ago, we helped mark the brand’s 90th birthday with a limited-edition packaging refresh, so it’s a real privilege to be part of the next milestone. A decade on in our partnership and we are marking Western Star’s centenary. This challenge wasn’t just about marking a brand milestone, but embracing a rare and meaningful opportunity to reflect on its journey, connect with the people who have made it possible and celebrate everything that lies ahead. Honouring the past, while continuing to connect with today’s consumers.

Taubmans sales have increased over 30% in retail versus a year ago. Marketing teams are under more pressure than ever. Budgets are tighter. Expectations are higher. Leadership teams want faster results, clearer ROI and greater accountability from every dollar spent. Every investment needs to work harder. And the brands winning right now are the ones investing strategically - not pulling back. As Taubmans’ strategic brand partner, Point 3 defined, created and shaped the brand's next chapter. The results? Taubmans delivered +30% sales growth YTD versus a year ago in retail. Proof that Point 3 translates vision into commercial impact, and savvy marketers know that distinctive brands outperform. That strategic creativity drives growth. And that bold thinking delivers big. The brands that invest with intent today will be the brands leading tomorrow.

Taking tea to the next generation. Point 3’s design for Twinings’ new sparkling tea balances the brand’s heritage, expertise and trust with a sense of lightness and effervescence, essential to compete in the RTD category. The challenge was to honour what people already love about Twinings, while creating something that feels fresh, uplifting and relevant for today. A refreshing new chapter in premium tea innovation.

Twinings carries a rich heritage and a strong sense of familiarity. But with shifting lifestyles and evolving drinking habits, there was a clear opportunity to extend the brand beyond its traditional format to unlock new consumption occasions, reach new audiences, and open up new retail channels. Introducing a sparkling RTD tea designed for contemporary lifestyles; whether it’s a 3pm pick-me-up, lunch or dinner. Read more at the Point 3 website: https://lnkd.in/gBp4dDmA

Point 3 Design partnered with the team at Twinings to bring the brand’s heritage and tea mastery into a modern, ready-to-drink sparkling format. A household name with over 300 years of blending expertise, Twinings had a clear opportunity: to unlock new occasions, reach new consumers, and expand into new retail channels. Introducing a sparkling RTD tea designed for contemporary lifestyles; whether it’s a 3pm pick-me-up or a refreshing sip with lunch or dinner. This project engages a new generation of tea drinkers, showcasing just how flavourful, refreshing and versatile tea can be. The design balances Twinings’ trust with a sense of lightness and effervescence, signalling a refreshing new chapter in how tea is consumed. Natalie Koenen, Natalie Creffield, Jenny Gater, Sophia O'Beirne, Adam Milosz, Lauren Dilley

Thank you to everyone who joined us for our Now & Next sessions this week. Each bought a mix of viewpoints, curiosity and openness that made the conversations so valuable. At Point 3, carving space to step outside your day-to-day and think creatively beyond your brand or category is something we are passionate about. We hope the sessions sparked new ideas, challenged your thinking, or simply offered a fresh lens on what’s shaping brand and design now and next. Sonya Mandeno Danielle Colman (Lonie) Danielle Fritz Georgia Cooper Georgia Lilley Kate Fogarty