PERQ

The strongest technology partnerships are built by understanding the realities of property operations, not just selling software. Stephanie Sellstrom, CAPS recently shared her perspective on Optimized with Janet Rosseth. Having been through 150 tech demos as an operator before joining the supplier side, she offered a refreshingly practical lens on what actually creates value. A marketer shouldn't need five logins and three spreadsheets to answer one question. The real opportunity in multifamily isn't more dashboards. It's fewer disconnected ones. From the conversation, it seems that's exactly where PERQ is headed, helping operators simplify reporting, improve lead quality, and spend more time on strategy instead of spreadsheets. Tune in to find out what's new with PERQ: YouTube: https://lnkd.in/gwzZPxuE Spotify: https://lnkd.in/geqMrs-7 Apple: https://lnkd.in/gF2Mc9iE

A proptech conversation that skips the corporate buzzwords (or at least tries to 😉) and gets real. That's what happened when Ashley James sat down with PERQ's VP of Product, Josh Medley, on Gadgets, Grit & Growth. The conversation wandered everywhere from "hot leads" and AI hallucinations to drunken chatbot conversations at 2 a.m. Between the laughs, they unpacked a challenge the industry continues to grapple with: multifamily is drowning in marketing metrics, but still struggling to answer a simple question—what's actually driving leases? As operators become more focused on what matters most: conversion, attribution, and return on spend, marketing intelligence platforms like PERQ are helping them work smarter by qualifying prospects, surfacing insights, and connecting marketing activity to real leasing outcomes. 📈 Not just more data—but data that's useful enough to make decisions. Also, if anyone can explain why the phrase is "soup to nuts" and not "soup to ice cream," Ashley and Josh would appreciate your input. 👀 🎧 Tune in to the full episode: YouTube: https://lnkd.in/g8muV2ia Spotify: https://lnkd.in/gW3B8gJY Apple: https://lnkd.in/g2VheU3j Learn more about PERQ: https://bit.ly/4bQrHqP #Multifamily #PropTech #AI #MarketingTechnology #ApartmentMarketing #MultifamilyInnovation

My heart is full and my voice is gone! What a great conference. Working remote, I love getting to see the rest of the PERQ team. Thank you Amber Fugedi and your team for all of the planning and logistics. You killed it! I got to see my Multifamily Mentor Matchmaking crew in real life! Tara "The Multifamily Mentor Matchmaker" Samuels, CAS, David Holland MBA, CPM, my new friend Joe Davis, and Joseph Knaack to name a few. And of course, the old Laramar crew with Alexandria Minarik Cannon. Marcey McNeary and Rebecca Cummings, I wish we crossed paths more than once a year! I miss you guys! MJ Oommen, EdD, thank you for sharing your wisdom and letting us tag along for some fun. How do I not have a picture to share? Safe travels home, everyone!

If you had told me six months ago that part of my Apartmentalize experience would involve tarot readings, corgis, Hurricanes and hot sauce, I probably would’ve had some questions. But here we are ✨ This year’s Apartmentalize was one of my favorites yet. I met great people, spent time with customers, the PERQ team and learned that Kathryn Benadum and Kirk Flatter have quite the fan club! This may have been the most creative conference floor I’ve seen in a long time. Grateful for everyone who took the time to connect in New Orleans. Now if you’ll excuse me, no one talk to me for the next week 😂