Pearpop

Recorded live at Cannes Lions, Pearpop's SVP of Client Services, Brandon Fox, sits down with Alexis Ohanian Sr., Founder of Reddit, Inc. and Seven Seven Six 7️⃣7️⃣6️⃣, alongside Melissa Hobley, Global CMO of Tinder, and Stacy Wright Malone, VP of Global Business Marketing at Pinterest, to discuss what separates great creator partnerships from good ones. From building long-term relationships to collaborating with creators beyond sponsored content, this conversation explores how leading brands are creating partnerships rooted in trust, shared goals, and genuine value for their communities. Highlights from the conversation: • How giving creators deeper insight into your brand and business goals leads to stronger creative work • How Pinterest works with creators as subject matter experts to help co-create products • How AI will make authentic human voices and trusted creator relationships even more valuable Check out the full episode here: https://lnkd.in/eBFW9W9n More conversations from Pearpop at Cannes Lions coming soon.

Recorded live at Cannes Lions, Pearpop's Founder & CEO, Cole Mason, sits down with Alexis Ohanian Sr., Founder of Reddit, Inc. and Seven Seven Six 7️⃣7️⃣6️⃣, alongside Emilie Bridon, Head of Americas Consumer Channel Marketing at Microsoft, Uzma Rawn Dowler, CMO & SVP of Global Corporate Partnerships at Major League Baseball (MLB), James Whitemore, Global CMO at Indeed, and creator Hannah Wilson (@ihannahwilson) to discuss how brands can build creator partnerships that last. From moving beyond rigid campaign briefs to building long-term creator relationships, this conversation explores how leading brands are rethinking authenticity, audience growth, and what it takes to create partnerships that deliver value over time. Highlights from the conversation: • Why the strongest creator partnerships are built for the long term, not one-off campaigns • How brands can reach new audiences by embracing creators outside of traditional category expectations • Why creator briefs should empower creativity instead of limiting it • How brands can identify creators who naturally integrate products into their everyday lives • Whether long-term brand partnerships strengthen or diminish creator authenticity Check out the full episode here: https://lnkd.in/eeW69BSs More conversations from Pearpop at Cannes Lions coming soon.

The next era of creator marketing isn’t campaign-first. It’s community-first. Shannon Womack, Head of Global Brand & Creative at Delta Air Lines, on rethinking the role of creators in modern marketing.

The best creator partnerships are no longer renting an audience. Caroline Sparkes, Global Marketing Director of Sparks, on why creator marketing has become much more than a media buy.

Recorded live at Cannes Lions, Pearpop's SVP of Client Services, Brandon Fox, sits down with Alexis Ohanian Sr., Founder of Reddit, Inc. and Seven Seven Six 7️⃣7️⃣6️⃣, alongside marketing leaders like Shannon Womack with Delta Air Lines, Caroline Sparkes with Sparks, and Creator Lisa B. (@lessonsbylisa) to discuss how the relationship between brands, creators, and technology is evolving. From moving beyond transactional partnerships to exploring AI's role in strengthening creative collaboration, this conversation dives into the strategies brands are using to build deeper, more authentic connections with the communities they serve. Highlights from the conversation: • Why the most effective creator partnerships are built to create value for communities, not just deliver impressions • How brands can move beyond one-off creator campaigns and build long-term relationships • How AI can become a creative superpower when used intentionally and why human creativity remains the differentiator Check out the full episode here: https://lnkd.in/gZ-6yJ5S More conversations from Pearpop at Cannes Lions coming soon.

We brought together an incredible group of marketing leaders to discuss two of the biggest forces shaping modern marketing: creator marketing and AI. The conversation was insightful, thought-provoking, and packed with fresh perspectives from some of the brightest minds in the space. Thank you to everyone who joined us and shared their expertise. We'll be sharing the full roundtable conversations soon - stay tuned. See you next year, Cannes.

Pearpop's VP of Talent, Kurt Stadelman, shares his thoughts on how AI is going to impact creators. AI can help creators in many ways, from improving day-to-day workflow efficiency to streamlining administrative tasks, giving them more time to focus on creating.

This is the summer of fandom. Two very different kinds. Both completely taking over.

What separates great brand campaigns from the rest? A creator strategy built for authenticity and reach. We're proud to see our VP of Creative, John Mathieu, featured in Marketing Dive, where he shared why Aerie's approach to creator marketing stands out: “[Aerie] in general does really great creator work that isn’t just with the highest-level macro creators and mega creators: They do stuff that’s really varied, reaching different audiences and different levels. Having Pam Anderson be the lead is only going to help them extend that message into the creator space, which I think the best brands are doing.” The strongest creator strategies aren't built around a single type of creator. They connect with audiences across every level of influence to drive real impact. Read the full article: https://lnkd.in/g_t9NMpa

Proud to see our own Brandon Fox, SVP of Client Services, featured in The Outcome's recap of the conversations coming out of Cannes Lions. Brandon captures something we've been seeing across the industry: AI isn't replacing marketers. It's helping them focus on what they do best. "The conversation around AI has largely shifted from fear to productivity. It's not about replacing marketers, but instead to let them spend less time on spreadsheets and status updates, and more time doing the work they were actually hired to do." A great perspective on where the industry is headed and why the future of marketing is still deeply human. Read the full article here: https://lnkd.in/eXVNCDzf