Pantone

As visual culture becomes increasingly saturated, subtle color is gaining new commercial relevance. PANTONE 13-3905 Diaphanous Lilac reflects a broader shift toward tones that deliver emotional impact through nuance, softness and restraint. For Autumn/Winter 2027–28, it offers brands and designers a versatile way to introduce lightness, sophistication and contrast across fashion, beauty, interiors, automotive and product design. Its strength lies in its adaptability. Diaphanous Lilac can soften form, elevate materials and create a sense of calm without losing contemporary appeal. Explore why this quietly expressive hue is emerging as a key color direction for the season in the latest article in Color Insider: https://lnkd.in/ejcYBUHj

Beetles Gel Polish partnered with the Pantone Color Institute™ to develop Nail Glow, a six-shade collection built from cultural insight, trend intelligence, and consumer research. 💅 Together, we translated the growing desire for calm, care, and intentional self-expression into a cohesive color system, from the emotional role of each shade to its name, positioning, and place within the wider palette. The goal was not to respond to a single season. It was to help Beetles create a lasting color language that could strengthen brand identity, deepen consumer connection, and expand its cultural relevance. Read more about how the Nail Glow Collection was developed and why color can serve as powerful brand architecture: https://lnkd.in/eWTVdCG5

Cannes was full of color. 🌈☀️ The light on the Croisette. The energy in the rooms. The ideas, conversations, chance run-ins, and small moments that made the week feel bigger than the schedule. For Pantone, some of the best moments came from seeing color create connection in simple, unexpected ways. A fan handed out on a hot day. A pin that started a conversation. A quick exchange that turned into something memorable. We were proud to see Laurie Pressman on the Palais Forum stage, to host our third annual welcome lunch with Monotype, to celebrate Golden Hour at COLLINS House, to spend time with GOOD THINKING, and to join ADWEEK for a conversation on brand desire. And, of course, to experience it all together as a team: inspired, busy, overheated, and still laughing. Thank you to everyone who made the week so memorable. Until next time, Cannes.

Football is one of the world’s most powerful color systems.⚽ A single shade can represent a city, a club, a nation, or millions of supporters. It creates belonging, fuels rivalry, and carries culture across generations. In the latest issue of Viewpoint Color Magazine, supported by Pantone, football becomes a lens for exploring how color evolves from aesthetic choice to shared identity. Because when color is embedded in community, ritual, and memory, it becomes something much bigger than design. Available at select magazine retailers including Athenaeum Boekhandel (Amsterdam), Casa Magazines (New York), and Shreeji News (London). Available on Pantone.com June 26 Photography by Gilleam Trapenberg, created as part of the Around the World campaign by Lack of Guidance in collaboration with New Balance. Images courtesy of Classic Football Shirts. #Pantone #Worldcup #Football

What pairs well with a fresh cup of coffee? ☕️ A fresh perspective on color. Stop by CASA Magazines on June 18 from 9AM–12PM to grab a copy of Viewpoint Color Magazine: Football, discover the special edition, and fuel your morning with coffee on us. 22 8th Avenue, NYC. ☕️📖

Orange brings the energy. Blue brings the confidence. 🟠 🔵 Together, they create a color story built on contrast: warm and cool, bold and grounded, vibrant and enduring. When opposites work this well, the result is impossible to ignore.🏀 #Pantone

Monday’s color palette, served over ice. ☕🧊 PANTONE 9180, PANTONE 16-1439 Caramel, and PANTONE 16-1432 Almond. Which Pantone are you choosing? Image credit: https://lnkd.in/edTgvi6J #pantone #coffee

Color has the power to shape how a place is experienced. In Greater Fort Lauderdale, it reveals itself through the water, the energy that carries through each day, and along the shoreline, creating moments that feel distinct from anywhere else. 🏖️     That perspective guided our collaboration with Visit Lauderdale Together, we developed a custom palette to capture the colors that define the destination, expressing what makes it both recognizable and unique.    Discover the story behind the palette: https://lnkd.in/gA5cxUxA

1 part sun + 1 part pool = PANTONE 18-4525 Vacation🌊☀️

What does the future look like? Laurie Pressman is heading to Cannes Lions to help answer exactly that. Join Pantone’s Vice President of the Pantone Color Institute for two conversations exploring the role of color in shaping perception, emotion, culture, and brand expression in a rapidly evolving world. From future-focused trend forecasting to the psychology of visual storytelling, these sessions will examine how color continues to influence the way we connect, communicate, and create. Will we see you there?