Outset

📣 I'm officially counting down to Outliers 2026 — Outset's inaugural research conference, but make it summer ☀️ Part conference, part festival, all vibes: keynotes, breakout sessions, a headline performance, and a whole lot of people who care deeply about understanding humans for a living. Taking place at SVN West in San Francisco on Thursday, September 24. If you're a researcher, an insights nerd, or just someone who believes curiosity is a competitive advantage — this one's for you! I'll be there soaking it all in with the UXO crew. Come find us! 🎟️ Check out the speakers list and RSVP @ https://lnkd.in/eiW8za_P. Use promo code UXOUTLOUD for a free ticket! #uxresearch #outset #sponsored

Coming soon: AI P.U.L.S.E, the world’s first large-scale, qualitative monthly index that tracks the deeper why behind AI adoption, sentiment, behavior, and usage. AI is rapidly reshaping the way people work, buy, and perceive the general world — and until now, there was no real way to understand it beyond shallow survey answers. So we built it, in partnership with KADRO. Over 500 in-depth video interviews every month, on the biggest behavior shift of our time. With curated insights that actually drive decisions and strategy that you’re working on. Want a sneak peek? We’re giving a behind-the-scenes look to a small cohort before launch. Some of the world’s biggest companies are already on board. Reserve your spot at our webinar: https://luma.com/4mp3wbyu Join the launch waitlist: https://lnkd.in/gk8ddmgn

"When we started, people didn't know what an AI-moderated interview was. Now it's the killer application for research." Our Co-founder Aaron Cannon sat down with Joe Lonsdale and Jack Moshkovich of 8VC on the American Optimist podcast to talk through Outset's journey and the shift reshaping how companies understand their customers. Research always forced the same choice: go broad with surveys and lose depth, or go deep with interviews and lose scale. Outset exists because that trade-off no longer holds. When AI can run a real one-on-one interview and synthesize thousands of them, you get the depth of a conversation at the speed and scale of a survey. From our start in 2023 to now, the throughline hasn't changed: We're building toward research that keeps pace with how fast the world moves. Tune in for the convo and a sneak preview of what's to come! The full recording: https://lnkd.in/gy4fHe77

Outset just embedded our panel. 🔥 This is what research at full power looks like. AI assisted research is moving fast. But the best technology in the world still runs on real people. Our 4M+ quality participants are now available directly inside Outset's platform, so their researchers get real insights at AI speed. Huge congrats to the Outset team! And Outset is just the latest. The world's leading research platforms are embedding Respondent to power their participant recruitment. If you're building the future of research, yours could be next. 👇

Respondent's panel is now inside Outset. Finding the right participants has always been step one. Respondent covers it: 4 million people across 150 countries, consumer and professional audiences, with targeting depth across 133K+ job titles and 290K+ skills. Now they're accessible directly from your Outset study setup. What Outset adds: sessions run inside the platform. Synthesis is automatic. You can go back and review individual sessions when you want to dig deeper. You just don't have to work through them before you see what the research found. Broader reach, deeper targeting. Now in Outset. Available today. https://lnkd.in/eYujKPnj

Heading to UX360 Europe in Berlin? Join our speaking session with Microsoft Principal UX Researcher Christopher Monnier and Outset Co-Founder & President Michael Hess to learn how Microsoft is using AI-powered research to evaluate AI quality through real user feedback—not just benchmarks. See how AI-moderated interviews, quantitative measurement, and side-by-side evaluations are helping teams build better AI experiences, faster. 📆 June 24 | 12:15 PM CEST 📍 UX360 Europe, Berlin #UX360 #GenerativeAI #UXResearch #AIProducts #UserResearch

Are you at IIEX Europe this week? Join Kathryn James, User Experience Research Manager at Flutter UK&I, Graham Tomlinson, Head of Product – Sports Discovery at Flutter UK&I, and Nicole Rose Balsamo, Head of Marketing at Outset, for a practical session on scaling customer insight across Product, UXR, and Design. Learn how Flutter UK & Ireland is using AI-moderated research and real-time synthesis to generate qualitative insights at quantitative scale, empower cross-functional teams to participate in research, and help researchers focus on strategic work. 📆 June 23 | 4:10 PM CEST 📍 IIEX Europe | Blue Stage #IIEX #MarketResearch #UXResearch #CustomerInsights #ProductResearch #AIResearch

Figma is now native in Outset . It changes what prototype testing can actually produce. The insight that changes a design decision usually disappears in seconds. A participant hesitates on step 3 and finds a workaround. Someone clicks a field three times expecting a response and moves on. The signal was real. By the time a follow-up question arrives, they've already rationalized it away. That's something I've thought about a lot building this company. We're trying to understand why people do what they do. Prototype testing, where the most consequential design decisions get made, has always captured whether people completed the task. Not what happened while they did. Now it captures both. Figma prototype testing runs natively inside Outset. The AI observes what participants do during a session in real time and probes based on what it actually saw, while the participant is still in the moment. Not from a recording reviewed afterward. While it's happening. When the study closes, Figma's interaction data flows into Outset's synthesis alongside everything participants said. Behavioral signals, qualitative depth, and granular interaction analytics in one place. No stitching. No reconciling three data sources after the fact. No other tool does both. The combination of real-time behavioral probing and post-study Figma analytics in a single synthesis is the most complete research output prototype testing has ever produced. We built Outset to close the gap between what people say and what they actually do. More here: https://lnkd.in/gitAEhz9

Excited to head to Berlin for UX360 next week! We had such a great time at Atlanta meeting incredible Research Leaders and hosting 25+ folks for a Michelin-star dinner at Lazy Betty. Can't wait to do it all over again, in Berlin 👏 Looking forward to two days of practical insights, real conversations, and connecting with others working at the intersection of UX, research, and product. If you’re attending, let’s find time to meet. #UX360Europe

Pretty excited about this one!👇🏼👀 10k Humans is now an official recruitment partner of Outset. If you're not familiar with them, Outset is one of the leading platforms helping brands and agencies conduct AI-moderated interviews at scale, making it possible to gather qualitative insights faster than ever before. We're honored to be included alongside an impressive group of partners and to be recognized for what we do best: finding real people who are actually worth talking to. One thing we've learned after spending the last year and some change evaluating AI-moderated research platforms is that the technology is only part of the equation. You can have the best AI moderation platform in the world. You can have the best discussion guide. You can have the most sophisticated analysis tools. But if your respondents aren't highly engaged, articulate, or genuinely qualified, the research falls apart pretty quickly. Your insights will only ever be as good as the people you're talking to. That's why we've built our recruitment process around active recruitment, validation, and participant vetting. Whether it's a traditional qualitative study or an AI-moderated interview, respondent quality always matters. A lot. This is the first of several partnership announcements we'll be making over the coming weeks as we continue building relationships with some of the most exciting companies shaping the future of research. If you're exploring AI-moderated methodologies and want to talk about participant recruitment, we'd love to chat. MEGA thanks to the team at Outset for the partnership. Looking forward to what's ahead 🙌🏼 #mrx #marketresearch #restech #ai #qualitative #qualatscale Kerry HechtJay TyeColleen Burns Nicole Rose BalsamoGiano FioreRobert Hess Chris MerchichEugen TuchendriaAshleigh Purcell