𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 '𝗢𝘂𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗲𝗮𝗺': 𝟱 𝘆𝗲𝗮𝗿𝘀. 𝟭,𝟴𝟮𝟲 𝗱𝗮𝘆𝘀. 𝗢𝗻𝗲 𝗺𝗶𝘀𝘀𝗶𝗼𝗻. When Craig Johnson founded 'Our Digital Team' half a decade ago, he had two clear goals: 1. To give hungry, talented young people a seat at the digital marketing table. 2. To give clients the transparency and results they actually deserve. Looking back at the last 1,826 days, the numbers tell the story: • 𝗧𝗵𝗲 𝗣𝗲𝗼𝗽𝗹𝗲: 17 interns, graduates, and apprentices given their first opportunity in the industry and coached into high-performing digital professionals. • 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Over £20m in e-commerce sales and 73,000+ B2B leads generated. • 𝗧𝗵𝗲 𝗥𝗲𝗮𝗰𝗵: We’ve supported 35 clients across 4 continents and in 6 languages—across multiple sectors. A huge thank you to our team, our partners, and our clients who have been part of this journey. We’re just getting started.
About us
Our Digital Team is a Manchester based Digital Marketing Consultancy that works with brands, agencies and publishers to improve results from digital, search and social media marketing. We are a team of digital and social media professionals with experience working within client businesses and agencies. We use our experience and relationships to make digital and social media work more effective and to put clients in touch with agencies and freelancers who will benefit their existing team.
- Website
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http://www.ourdigitalteam.com
External link for Our Digital Team
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Manchester
- Type
- Privately Held
- Founded
- 2013
- Specialties
- digital marketing consultant, Search Engine Optimisaion, and social media
Locations
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Primary
Get directions
Manchester, GB
Employees at Our Digital Team
Updates
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𝗪𝗲’𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴: 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 📍 𝗦𝗮𝗹𝗲, 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 Our Digital Team is looking for a driven graduate to join the team. If you’re looking to start your career in digital, we want to hear from you. 𝘕𝘰𝘵𝘦: 𝘈 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘥𝘦𝘨𝘳𝘦𝘦 𝘪𝘴 𝘕𝘖𝘛 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥 Deadline: 30th April 2026 https://lnkd.in/egZV7EFB
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Our Digital Team reposted this
Great marketing starts with great people. We headed out to Electric Shuffle in Manchester last night with Our Digital Team team to celebrate some brilliant H1 results, and it was the perfect reminder that the people you work with make all the difference. The right partners elevate everything. Small agencies bring energy, ideas, and that brilliant “we’ll make it happen” spirit. No fluff. Just real results (plus some serious shuffleboard skills!) Huge thank you to the team. You make collaboration easy, fun, and impactful 👏🏻
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Our Digital Team reposted this
What a couple of weeks it’s been for Our Digital Team. Loads of new, exciting SEO and AI optimisation conversations with ambitious brands looking to take their digital marketing to the next level. New website projects that Our Digital Team are working on, which include e-commerce migrations and page builder removals. We’ve got multiple new long-term clients starting in October and November across different industries, from health and wellness to professional services Something I’ve been taking a little bit of time to do each week is exploring collaboration opportunities for Our Digital Team to reach more people. On a personal note, I picked up the keys to my new flat at midday today, so there is no slowing down this weekend.
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Most law firm marketing fails before it starts. Why? Because it’s built for partners, not prospects. Your future clients don’t speak legal jargon. They’re not comparing “Private Client” with “Contentious Probate”. They just want to know: can you help me, and can I trust you? That’s why content in plain English wins and why a joined-up digital strategy converts. Take a look at our content marketing tips for law firms here: https://lnkd.in/ecWG4rxK It is why AI discovery matters as much as Google. More on AI for law firms here: https://lnkd.in/eVTE_C5X The firms that adapt will be visible in every channel. The ones that don’t? Invisible. If your digital marketing isn’t driving trust, visibility and new instructions, it’s time for a reset. Check out how with the AI Framework: https://lnkd.in/eZCxjM-m Get in touch and let’s make sure your firm isn’t missing out. #LegalMarketing #LawFirms
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𝗠𝗼𝘀𝘁 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗶𝗿𝗺𝘀 𝗮𝗿𝗲 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗼𝗻𝗹𝗶𝗻𝗲. Summit Financial Services was one of them…until they weren’t. We helped them take on national competitors with a smarter website, better UX, and an AI-powered SEO strategy designed to actually convert. If your digital marketing isn't generating leads, it’s not a strategy and we can fix that for you. 𝗕𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵 𝗰𝗵𝗲𝗰𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗶𝗿𝗺. We’ll show you what’s holding you back and how to fix it. https://lnkd.in/eJT6Uuxt #FinancialServices #SEO #DigitalMarketing #AIFramework #LeadGeneration #FSmarketing #aiseo #UX
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𝟰 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲 𝗸𝗻𝗼𝘄 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 After months of testing, refining, and rolling out AI-led strategies across ecommerce, legal, and B2B brands - here’s what we’re seeing work consistently: • Structuring content for 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 (𝗚𝗲𝗺𝗶𝗻𝗶) - not just the organic SERP • Using AI tools to map and write content 𝗮𝘁 𝘀𝗽𝗲𝗲𝗱 - but editing for clarity and authority • Aligning content with 𝗚𝗘𝗢 (𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻) and 𝗔𝗘𝗢 (𝗔𝗻𝘀𝘄𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻) so it gets surfaced and cited in tools like 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗕𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 • Automating the content lifecycle - plan, draft, refine, publish - with real-time data guiding every step This isn’t about using AI for shortcuts. It’s about using it strategically to win more search visibility, feed AI summaries, and create 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀. Our AI Framework helps teams stop guessing and start ranking - fast. And it’s already working across #Shopify, #WordPress and more. 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁’𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁? Book a demo. We’ll show you how to put AI into practice - the right way: https://lnkd.in/eZCxjM-m #AIFramework #AIsearch #ContentThatConverts #Gemini #ChatGPT #DigitalMarketing
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Our Digital Team reposted this
This week marks 1 year at Our Digital Team for me. The past 12 months have flown by. I’m very proud of what I have achieved and what #OurDigitalTeam has accomplished. > We’ve continued to develop our recognition as a specialist for law firms, retailers and professional services organisations. > Our cutting-edge approach in the IT sector has put our clients ahead of their close competitors in Google’s pecking order. > The agency’s deep-rooted love for Shopify has opened the doors to collaboration with some of Manchester's most ambitious companies (Including some eye-opening conversations on where the Magento platform falls short). > Deploying a structured road map for our clients to get their content into AI Search and Generative AI content. > Taking Google’s Performance Max by the horns and changing the fortunes for well-established and up-and-coming brands. > Building on Our Digital Team’s history of delivering exceptional results for companies of all sizes. > Helping struggling marketing teams remove their reliance on sluggish and bloated page builders to save teams hundreds of hours in content publication. > Focusing on building strong relationships with clients to remain transparent and collaborative > Helping UK-based businesses tackle new markets. We’re helping Brits to business abroad and have worked on some exciting projects in Australia, Singapore, the USA, Canada, and Germany. I’m looking forward to more of the above in the near future. #workmilestone
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𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘄𝗿𝗼𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗔𝗜. It’s not about automation. Or product descriptions. Or chatbots. 𝙄𝙩’𝙨 𝙖𝙗𝙤𝙪𝙩 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮. AI search is now recommending what to buy and where to buy it, long before shoppers ever land on your homepage. Gemini. #ChatGPT. Bing AI. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗳𝗿𝗼𝗻𝘁 𝗱𝗼𝗼𝗿 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲. Once upon a time, your customers used your website to help them decide on the best product. The ‘buying guides’, blog posts, FAQs and other information were invaluable to potential customers in research mode. 𝘕𝘰𝘵 𝘢𝘯𝘺 𝘮𝘰𝘳𝘦. Thanks to AI, much of this research is done long before a potential customer visits your website or interacts with your brand. This means that all the information you prepared to help potential customers is still useful. It just needs to 𝗯𝗲 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝗺𝗶𝗻𝗱 𝗶𝗻 𝗔𝗜 so that it’s your brand that helps inform the customer about their purchase. 𝗧𝗵𝗲 𝗿𝗮𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 By the time the customer visits your website, they’re much closer to the checkout stage than they used to be. This is likely to be a detailed ‘product search’. If your products aren’t near the top of the search results, you will miss out on the sale. This means a coordinated approach to SEO, organic shopping results, paid search and retargeting. If you don't coordinate AI, content marketing, SEO and paid ads y𝘰𝘶’𝘳𝘦 𝘮𝘪𝘴𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵 𝘰𝘧 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲’𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴: • AI-powered discovery drives +17% engagement and +9% more conversions • Personalised AI recommendations lift click-through rates by 25% • And 89% of ecommerce brands are already testing AI in their stack 𝗪𝗲’𝘃𝗲 𝗯𝘂𝗶𝗹𝘁 𝗮 𝘁𝗿𝗶𝗲𝗱 𝗮𝗻𝗱 𝘁𝗲𝘀𝘁𝗲𝗱 𝗔𝗜 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝘄𝗶𝗻 the race to the checkout - not just look good. It works across Shopify, WooCommerce, Wix, Magento and more. And it’s already delivering results in fashion, homeware and wellness. 𝘿𝙤 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙛𝙤𝙪𝙣𝙙 𝙗𝙚𝙛𝙤𝙧𝙚 𝙮𝙤𝙪𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙚𝙫𝙚𝙣 𝙨𝙩𝙖𝙧𝙩𝙨 𝙨𝙝𝙤𝙥𝙥𝙞𝙣𝙜? Book a demo of the AI Framework today: https://lnkd.in/eZCxjM-m #Shopify #EcommerceMarketing #AIsearch #Gemini #AIFramework #DigitalStrategy
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𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗷𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝗺𝗲 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘪𝘯 𝘪𝘵? In case you missed it - 𝘼𝙄 𝙈𝙤𝙙𝙚 𝙞𝙨 𝙡𝙞𝙫𝙚 𝙖𝙣𝙙 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙎𝙀𝙊 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮. Powered by Gemini, it’s already reshaping how people search, shop, plan and choose. No more blue links. Now it’s: • AI-powered answers • Follow-up questions • Shopping comparisons • Deep Search research • Cited content from across the web 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀𝗻’𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗶𝗻 𝗔𝗜 𝗠𝗼𝗱𝗲, 𝘆𝗼𝘂 𝗿𝗶𝘀𝗸 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗹𝗼𝘀𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗿𝘂𝘀𝘁. The great news is that we’re a Google Partner with direct access to AI Mode tools, insights, and diagnostics. And 𝘄𝗲’𝘃𝗲 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗔𝗜 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗿𝗮𝗻𝗸 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗰𝗶𝘁𝗲𝗱 𝗶𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘀𝗲𝗮𝗿𝗰𝗵. Some of our clients across ecommerce, law and healthcare are already seeing the benefits. We optimise for visibility in Google’s evolving SERPs and in tools like #ChatGPT, Bing AI and Perplexity because we believe that AI is the future of search. 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗹𝗲𝗮𝗱? Book a demo of the AI Framework. Let us show you what showing up really looks like. https://lnkd.in/eZCxjM-m #GoogleAI #AIMode #Gemini #DigitalMarketing #AIsearch #SEO #GooglePartner #AIFramework #AIO #AI