OrderPort

Many wineries focus on bringing in more visitors. But some of the most effective revenue growth opportunities come from getting more value from the guests you already have. Small improvements to the guest experience, staff training, wine club conversations, and follow-up processes can often generate meaningful revenue gains without increasing traffic. 🍷 Key Takeaways: • How staff recommendations influence average order value • Why curated wine bundles drive larger purchases • The importance of introducing membership earlier • How consistent follow-up creates additional sales • Why guest experience remains the foundation of long-term growth Which of these areas has had the biggest impact on revenue at your winery? #WineryBusiness #DTCWine #WineIndustry #TastingRoom #WineClub #WineryMarketing #CustomerExperience #WineSales #DirectToConsumer #OrderPort #BetterToolsBetterWinery

We're excited to welcome our new Director of Customer Experience to OrderPort, Graham Quinn! What drew him to OrderPort? The momentum. "It feels like we're at a launching point for some really exciting feature and functionality updates. Combined with an incredibly innovative and agile team, these next six months are going to be eye-opening for both our team and our clients." When he's not helping create better customer experiences, you'll likely find him chasing his three-year-old around the yard, cheering him on at the basketball hoop or baseball field, enjoying the Pacific Northwest sunshine, or working from home alongside Beau, his Golden Retriever and unofficial security officer. Fuel of choice? Strong black coffee, a notepad, and the satisfaction of crossing off a to-do list. He's also an avid traveler with a goal of visiting all seven continents, with Antarctica next on the list, and dreams of returning to Stellenbosch, South Africa to experience its wine region with a new appreciation. We're excited to have him on the team and can't wait for what's ahead. Welcome to OrderPort!

Your tasting room team does more than pour wine, they shape every guest experience, every wine club conversation, and every opportunity for repeat business. When great employees leave, the impact reaches far beyond staffing schedules. It affects customer relationships, revenue, and long-term loyalty. In our latest Decanted blog, we explore why talented tasting room employees choose to move on, and the practical steps wineries can take to improve retention, strengthen workplace culture, and build a team that grows alongside the business. Read the full article: https://lnkd.in/ggq75QcH #WineryBusiness #WineIndustry #TastingRoom #DTCWine #WineClub #Hospitality #EmployeeRetention #WineryOperations #OrderPort

OrderPort Customers - check your email! Upcoming Vantage Master Class: High-Season Readiness: How to Optimize Your POS for Streamlined Service Thursday, July 23 | 10:00 AM PST When tasting room traffic increases, every second counts. Join the OrderPort team for a customer-exclusive Vantage Master Class focused on preparing your POS for peak season. We'll walk through practical features, setup recommendations, and operational best practices that can help your team move faster, reduce bottlenecks, and deliver a smoother guest experience. You'll learn how to: Optimize your POS setup for busy days Streamline transactions and service flow Prepare staff for peak traffic periods Improve efficiency without sacrificing hospitality Get more from the tools you already have Whether you're gearing up for harvest, events, club weekends, or your busiest season of the year, this session will help you prepare with confidence. Exclusive to OrderPort customers.

We were excited to partner with Würk on their latest blog, featuring insights from our own Lailand Oberschulte. In the article, Lailand shares her perspective on current wine industry trends, the challenges wineries are facing today, and what it takes to build, support, and retain a strong tasting room team in an evolving market. A great read for wineries looking to strengthen both their guest experience and their workforce. 🍷

Employee Spotlight: Meet Ciara Girard! From helping wineries succeed every day to dreaming about wine tasting adventures in Spain, Ciara brings curiosity, positivity, and a customer-first mindset to everything she does. When she's not supporting our customers, you'll find her spending time with family and friends, hiking, practicing yoga, or hanging out with her two dogs, Cybil and Remi. And like many of us, her workday starts with one essential ingredient: a big cup of coffee. ☕ We're grateful to have Ciara as part of the OrderPort team!

We are looking forward to our custom DTC workshop for Texas Wine & Grape Growers Association (TWGGA). 🍷🙌🏻

🍷 High-Season Readiness: Streamlining Service & Inventory 📅 Thursday, July 23 | 10am PST Busy seasons bring more guests, more transactions, and more opportunities - if your operations are prepared. Join us as we discuss how wineries can create connected workflows that keep teams aligned, inventory accurate, and service running smoothly, even during the busiest times of the year. We'll cover: ✔ Improving service efficiency during peak traffic ✔ Keeping inventory accurate and accessible ✔ Creating consistent guest experiences under pressure ✔ Building workflows that support your team, not slow them down A little preparation now can help your winery stay organized, responsive, and profitable throughout the season. #WineryOperations #WineIndustry #DTCWine #TastingRoomManagement #InventoryManagement #WineBusiness #OrderPort #VantageMasterClass #HospitalityOperations #WinerySuccess 🍇🍷

Workforce & Technology Summit 📅 Thursday, July 2 | 10am PST Today's wineries are balancing lean teams, rising labor challenges, and growing guest expectations. Join us as we explore how wineries can use technology, streamlined operations, and empowered staff to deliver exceptional hospitality without adding complexity. We'll discuss practical strategies for: ✔ Improving operational efficiency ✔ Supporting and retaining staff ✔ Enhancing the guest experience ✔ Leveraging technology without losing the human touch Whether you're managing a tasting room, wine club, or overall winery operations, this session will provide actionable ideas you can put to work right away. #WineryManagement #WineIndustry #DTCWine #WineryOperations #HospitalityTechnology #WineBusiness #OrderPort #VantageGrowthSessions #WineClub #TastingRoomOperations 🍇🍷

June Growth Session: Collaborating for Growth - Partnerships, Trade & Corporate Channels Referrals, collaborations, and corporate opportunities often feel inconsistent because they rely on chance instead of a repeatable system. The wineries creating sustainable growth are building partnerships that generate traffic, revenue, and customer relationships year-round. Join us as we explore: ✔️ How to identify the partnerships that actually drive growth ✔️ Building referral systems that create consistent results ✔️ Corporate gifting strategies that extend beyond the holidays ✔️ Creating win-win relationships with hotels, restaurants, drivers, and local businesses ✔️ Turning one partnership into a scalable growth channel Strong partnerships turn opportunity into a system you can rely on, not just a channel you chase. 📅 June 18 🎯 Hosted by OrderPort Reserve your spot today and learn how to build partnerships that create long-term growth for your winery. #WineryGrowth #DTCWine #OrderPort #WineBusiness #CorporateGifting #WineryMarketing #WineClubGrowth #WineryOperations #PartnershipMarketing #WineIndustry #GrowthSession