One Firefly

📢New episode of Automation Unplugged — live now. Some of the best leadership lessons don't come from business school. They come from adversity. In Episode #362, Ron Callis sits down with Jason Zuniga, President and Co-Owner of Austin Home Systems, for one of the most candid conversations we've had on the show. Jason shares the remarkable story of rebuilding his life, growing Austin Home Systems from a three-person operation into a 26-person team generating more than $7 million in annual revenue, and the leadership lessons he learned along the way. In this episode, you’ll hear: ✅ How the book Traction helped him define his ideal customer and break through the $1M revenue ceiling ✅ Why focusing on custom home builders transformed his business ✅ Why he expanded into electrical services and what he'd do differently today ✅ The power of vulnerability, mentorship, and surrounding yourself with people willing to challenge your thinking One of the biggest takeaways: You don't have to build your business alone. Finding the right mentors and peers can change everything. ▶️Watch now: https://lnkd.in/eGvhi87v    🎧Or listen on your favorite streaming platform #AutomationUnplugged #AVTweeps #AVIndustry #Leadership #Entrepreneurship #BusinessGrowth #SmartHome

AI is recommending manufacturers—not local integrators. Our AI Visibility Reports found that AI recommends manufacturer websites 80–96% of the time, making it harder for local businesses to be discovered by prospective customers. The way people search is changing. The question is: Is your business being recommended?

We’re excited to welcome Diego Sierra to the One Firefly team! 🎉 Diego joins us as our new Senior SEM Analyst, bringing valuable experience and expertise to our growing team. Welcome aboard, Diego! 👏

Lutron dealers — are you making the most of your DMC? 💰 Your DMC isn’t just a budget. It’s an opportunity to better showcase your work, strengthen your visibility, and support smarter marketing efforts for your business. Through the Lutron + One Firefly partnership, eligible dealers may also have access to additional One Firefly marketing credits. Explore how you can put those resources to work 🔗 https://lnkd.in/eXAYJhTq

AI is changing how homeowners discover and compare service providers. 🔎 For Wipliance, that created an opportunity to strengthen visibility across the full search journey — from AI-powered discovery to traditional Google search. The result? Stronger rankings, more visibility for high-value AV and home theater services, and an 80% increase in AV leads. 📈 Read the case study: https://lnkd.in/egFKDhWn

📢New episode of Automation Unplugged — live now. Episode #361 of Automation Unplugged is a webinar originally recorded in May 2026, co-hosted with Lutron, titled The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value. The way homeowners research technology professionals is changing. More consumers are beginning their buying journey in AI platforms like ChatGPT, Gemini, Claude, and Perplexity before they ever visit your website or contact your business. The question is: Will AI recommend your company? In this session, Ron Callis and Kendall Clark of One Firefly discuss: ✅ How AI is reshaping the customer research journey ✅ How project photography, video, case studies, and reviews help both homeowners and AI understand your business ✅ Practical ways to improve your visibility across websites, Google Business Profiles, social media, and AI search ✅ Simple marketing strategies that can help position your company as the trusted choice in your market Whether you're investing in marketing today or simply trying to understand how AI is changing consumer behavior, this webinar is packed with actionable advice you can implement immediately. ➡️Find the full episode here or stream it on your favorite platform: https://bit.ly/4vlNbBR #AutomationUnplugged #AVTweeps #AVIndustry #ArtificialIntelligence #DigitalMarketing #SmartHome #Lutron

Tomorrow! 💡 Join Patrick Laidlaw (WAC AiSPiRE) and Ron Callis (One Firefly) for an educational webinar on how lighting supports health, wellness, and aging in place—and how you can better communicate its value to homeowners. 📅 Tomorrow | Tuesday, July 7 🕑 2–3 PM ET There's still time to register: bit.ly/4feytHP

Luxury buyers aren't searching for products—they're searching for experiences. Yet our latest AI Visibility research found that 82% of premium integrators have 0% visibility for luxury lifestyle queries. If AI doesn't recognize your business as a luxury design partner, you're missing opportunities before the conversation even begins. Is your brand showing up where it matters?

Our offices are closed today in observance of Independence Day. Wishing everyone a safe and happy Fourth of July weekend! 🇺🇸

Lighting plays a bigger role in health, comfort, and aging than many homeowners realize. 💡 Join **Patrick Laidlaw of AISPIRE** and **Ron Callis Jr of One Firefly** for a webinar on how integrators can better communicate the value of lighting and position their expertise in the wellness-driven home market. 📅 Tuesday, July 7 | 2–3 PM ET Register here: bit.ly/4feytHP