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Oddlygood

Oddlygood

Food and Beverage Manufacturing

Hungry for something ridiculously good? Our plant-based dairy products rock your tastebuds – and the planet.

About us

We’re on a mission to change the world through amazing taste – and now, we’re doing it together, as one company. with two bold brands. At Oddlygood Ltd, we believe that plant-based products shouldn’t be seen as alternatives – but as irresistible choices in their own right. That’s why we’ve brought together two bold brands – Oddlygood® and Rude Health – united by a shared mission: to make flavour-packed, feel-good food that fuels people and the planet. For us, taste is everything. From oat drinks and gurts to plant-based cheeses and cooking products, we’re crafting the next generation of plant-based foods. Founded in 2018 and backed by strong partners, our products are sold across Europe and beyond, meeting the global appetite for delicious, next-generation plant-based foods. At Rude Health, we believe healthy choices should feel like a celebration, not a sacrifice. Based in South West London, we make plant-based drinks, cereals, and snacks using only real, kitchen-cupboard ingredients – chosen for their quality, blended for bold flavour. No additives. No nonsense. Just real food that tastes ridiculously good. Together, we bring bold ideas, uncompromising taste, and a sense of joy to every bite and sip. Whether you're a lifelong vegan, a curious flexitarian, or simply here for the flavour – you're welcome at our table. Let’s change the world – one mouthful at a time 🌍💚 Learn more: www.oddlygood.com

Website
http://www.oddlygood.com
Industry
Food and Beverage Manufacturing
Company size
51-200 employees
Headquarters
Helsinki
Type
Privately Held
Founded
2018

Locations

Employees at Oddlygood

Updates

  • Great coffee deserves a great view. This summer, our colleagues are bringing Oddlygood® along on their adventures and showing us where they enjoy their coffee breaks. First up: a hike, blue skies and a well-deserved pause with a view. We can't wait to see where Oddlygood® ends up next. 💚

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  • View organization page for Oddlygood

    11,491 followers

    What happens when you give creators one simple brief: "Compare Oddlygood® Soygurt against... anything." 🥄💚 (As long as it's meant for human consumption 😅) For our Taste Against Anything campaign in Finland, we invited seven creators to put our Soygurt to the ultimate taste test. Rather than scripting every detail, we gave them the freedom to interpret the idea in their own way—and that's where the magic happened. The result? ✨ Humour-led, TikTok-native content ✨ Authentic reactions ✨ Creative storytelling that felt natural to each creator's audience The campaign generated 8.7 million+ impressions, outperforming our target by more than 2 million while keeping media highly efficient. It reinforced something we see time and time again: the best-performing branded content doesn't feel like advertising—it feels like content people actually want to watch. A huge thank you to our amazing creators, the team at Joli, GLAM for work around the creative concept, and everyone at Oddlygood®—from product development to operations and beyond—for creating products we're proud to show off on social. #SocialMedia #InfluencerMarketing #TikTokMarketing #CreatorEconomy #PlantBased #Marketing #BrandBuilding

  • Forecast for today: ☀️ 21°C and a 100% chance of enjoying an Oddlygood® Pistachio Crème Barista Oat Drink. Summer holidays are in full swing, which means more slow mornings, beach trips, picnics, and coffee breaks in the sunshine. So we thought we'd make choosing your Oddlygood® product just as easy as checking the weather. The rest of the week? We've got a few more recommendations lined up. 💚 Which day's forecast are you claiming? 🌤️

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  • Last week our UK team finally got to have their well-deserved summer party! ☀️💚 An afternoon filled with great food, even better company and plenty of laughs. A big thank you to everyone who made it such a fantastic day – here's to a well-earned summer break and an exciting second half of the year! 🌿

    View organization page for Rude Health

    25,803 followers

    Real food. Fresh air. Great people. 🌿 That's pretty much all you need for a brilliant summer party. Last week, the Rude Health team swapped laptops for campfires and headed to the Sussex countryside for a couple of days filled with cocktail making, delicious food, evenings around the fire pit, cosy bell tents and an Olympics-style tournament that quickly became far more competitive than anyone expected. 🏅 We spend a lot of time talking about enjoying life, and this felt like exactly that, slowing down, sharing great food and making time for the people behind the brand. A huge thank you to the Rude Health Fun Squad and the Westerlands Farm who helped make it such a special couple of days. Already looking forward to next year! #LifeAtRudeHealth #HealthyAppetiteForLife #TeamRudeHealth

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  • The signs are up... we're (almost) closed for summer. ☀️🌿 Well, kind of. If you've ever worked with someone in the Nordics, you probably know that July is a little... different. Emails get quieter, calendars get emptier, and suddenly everyone seems to be by a lake, at a summer cottage, or enjoying an iced coffee in the sunshine. So, to our customers, partners, and everyone in our community: we wish you a fantastic summer holiday. We hope you get the chance to recharge, spend time with your favourite people, enjoy the weather, and drink plenty of Oddlygood® Barista Oat Drinks 😉💚 But don't get too comfortable... Because when we're back, we're looking forward to telling you about some exciting new products launching this autumn! Happy summer from all of us at Oddlygood®! ☀️

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  • With seemingly all of Europe being hit by a heatwave, suddenly every park becomes a picnic spot. 🧺☀️ Coincidence? We don't think so. Pop an Oddlygood® Top-Cup Soygurt with Strawberry & Lemon Granola into your cooler bag before heading out, and enjoy it perfectly chilled at the park, the beach, or wherever the sunshine takes you. 💚

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  • What do you get when you combine a Finnish summer cottage vibe, great people, delicious food, karaoke and a little friendly competition? Our Oddlygood Summer Party 🌿☀️ The Oddlygood team gathered in beautiful Nuuksio to celebrate summer the Finnish way – surrounded by nature, good company and plenty of laughs. The highlight of the day? Our first-ever ODD Olympics, where teams competed in a series of fun (and surprisingly competitive) challenges, and, of course, the winning team took home the glory 🏆 Even the heavy rain that arrived later in the evening couldn't dampen the mood. If anything, it just made the Finnish summer experience even more authentic 🇫🇮🌧️ A huge thank you to our Fun Squad for organizing such a fantastic day! 💚 #Oddlygood #SummerParty #TeamOddlygood #WorkCulture #LifeAtOddlygood #PlantBased

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  • Let us inspire your Midsummer celebrations – the traditional Nordic holiday celebrated this weekend. Midsummer Magic Smoothie 🍓 Blend 300g frozen strawberries, 240ml coconut and oat drink, 1 banana, ½ avocado, and 2 pitted Medjool dates until smooth. Pour into a glass and top with a strawberry-maple glaze, vanilla yogurt, and shredded coconut. Serve chilled. ✨🥥 Let's also hope for sunshine while celebrating with friends and family!

  • Helsinki, are you ready for a delicious blind taste test? 🇫🇮👀🥄 Join us at Narinkkatori on June 17 and help answer one simple question: Can a plant-based gurt win a blind taste test? Come taste, compare, vote for your favourite, and put your taste buds to work. At Oddlygood, we believe the best way to challenge food myths is to let people taste for themselves. So we're bringing the ultimate public vote to Helsinki and inviting everyone to have their say. Every voter will be rewarded with a delicious treat 💚 See you there. The people decide. 🗳️✨ 📍Narinkkatori, Helsinki 📅 Wednesday, 17 June 🕚 From 11 AM onwards – while products last. #Oddlygood #PublicVote #BlindTasteTest #PlantBased #Helsinki

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  • The winner of the 2026 World Cup is… Spain! 🏆 At least, according to our employees 😉 We recently ran a poll in our internal group chat to find out who the team thinks will lift the trophy this summer, and the results are in: 🥇 Spain came out on top as the favourite. 🥈 England and France are tied for second place, with strong backing from across the company. 🥉 Germany takes fourth place. ⚽ Argentina rounds out the top five, just ahead of the rest of the pack. With the World Cup kicking off today, it's time to find out who really knows their football. We'll revisit these predictions when the tournament is over and see who earned the bragging rights! Who do you think will win it all? 👇 #WorldCup #Football #Predictions #Oddlygood

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Funding

Oddlygood 1 total round

Last Round

Private equity

US$ 28.0M

Investors

Mandatum
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