Novelab

🤫 Vous avez toujours cru qu'on était un studio immersif ? On est avant tout des storytellers. Des designers d'expériences. Des concepteurs qui croient que la technologie n'a de valeur que quand elle disparaît derrière ce qu'elle fait vivre. L'immersion, c'est notre terrain. Mais ce qu'on y construit depuis 17 ans, ce sont des histoires. Parmi les plus primées au monde. Aujourd'hui, un nouveau chapitre s'ouvre 📖 : Novelab rejoint ARNEO_, Revibe Events et Agence Mantu sous une bannière commune : Agence Mantu. Un collectif de créatifs qui se complètent pour écrire des histoires avec encore plus d'impact. De la stratégie à l'activation, de l'expérience à l'amplification. Et la technologie toujours au service de l'immersion. La créativité toujours au service du sens. 🚀 Moins de fragmentation. Plus de créativité. Plus d'engagement. Nos aventures se poursuivent ensemble, suivez-nous par là 👉 Agence Mantu Creative Intelligence. Stronger Engagement. 🧠✨ #AgenceMantu #Mantu #Transformation #ImmersiveExperience #CreativeIntelligence

Laval Virtual is happening this week! 🚀 Since 1999, it's been THE meeting point for the XR community. Three days where 5,000 professionals, startups, researchers, artists and students come together to exchange, exhibit and shape the future of immersive technologies. 180 exhibitors, 80 speakers, competitions, tech talks and the iconic LV Awards. What we're watching this year: how AI is reshaping XR and how brands are starting to move from experimentation to real investment in immersive formats. If you're there this week, tell us what's catching your eye!

For ambitious projects at the crossroads of creativity and cutting-edge tech, the right partner makes all the difference. Our collaboration with Create Worlds on WonderBricks pushed the limits of WebXR and proved what’s possible when vision meets execution. The result? We delivered with them a high-performance, open-source experience that’s now a reference for the 3D web. This is a glimpse into the WonderBricks collaboration. You can find the full interview on our YouTube channel with Jonathan Hale, CEO of Create Worlds ( Wonderland Engine).

165 million people reached. A Grand Prix Stratégies award. Over $2M in media impact. What started as an experiment became a landmark moment for Givaudan and a powerful proof of what immersive tech can achieve. Last year, Novelab collaborated with Givaudan on Guardians of Memories, a real success. Discover more by watching the full interview of Arnaud Guggenbuhl, Head of Global Marketing Insight & Image at Givaudan, on our YouTube channel.

🌍"The Sad Story of the Little Mouse”, the VR short film directed by Nicolas Bourniquel, has traveled across the world through numerous international festival selections. But what came next was something we didn’t anticipate. The film found a new life beyond individual VR experiences, transformed into a large-scale, three-wall projection, welcoming families and audiences into a shared, collective viewing. Presented at Kunstkraftwerk Leipzig, this new format turned an intimate story into a powerful emotional experience, watched together rather than alone. Over 50,000 spectators came to discover the film in this unique setting. A beautiful reminder that immersive storytelling can evolve in ways we never expect and sometimes, become even more moving when shared.

Early in the process, we didn’t just respond to a brief, we rethought it. Instead of one proposal, we presented multiple creative directions, helping Wonderland Engine choose the strongest path forward. We didn’t execute. We collaborated. This is a glimpse into the WonderBricks collaboration. You can find the full interview on our YouTube channel with Jonathan Hale, CEO of Create Worlds ( Wonderland Engine).

🚀 Join us at the Immersions Festival From March 31 to April 4, Mars: 2084 will be presented at the Immersions Festival, hosted at Carrefour Numérique² (Cité des sciences et de l'industrie). Originally created for Universcience’s exhibition Mission spatiale, Mars: 2084 explores how immersive environments can extend an experience beyond its physical space. In this interactive metaverse environment, visitors take part in a fictional space mission inspired by real scientific challenges. Through collaborative workshops, from rover piloting to space communication, participants explore key concepts of space exploration by experimenting and solving problems together. Beyond the museum context, projects like this illustrate how immersive worlds can become powerful tools to engage audiences, tell stories differently, and create experiences people actively participate in rather than simply watch. If you're attending the festival, come experience it! Curious about how immersive experiences can extend your brand storytelling? Let’s connect! — 🔭 For those interested in the broader context of immersive experiences, a video discussion around Mars: 2084 is also available, featuring astrophysicist Sabrina Coudry. In this session, participants explore concepts of space exploration and the metaverse while playing the experience together. Link in the comment. ⬇️

How do you talk about perfume to Gen Z and Alpha? Not through ads but through emotion, storytelling, and play. With Givaudan, we built Guardians of Memories, a scented odyssey on Roblox that redefined fragrance communication. And it worked. Last year, Novelab collaborated with Givaudan on Guardians of Memories, a real success. Discover more by watching the full interview of Arnaud Guggenbuhl, Head of Global Marketing Insight & Image at Givaudan, on our YouTube channel. #Givaudan #Roblox #Socialgaming #Genz #Genalpha

📦 A faster way to create online listings EasyList is an R&D prototype designed to simplify how items are published on marketplaces like eBay. With a simple photo, the app analyzes the object and automatically generates a product listing. Using AI together with Apple’s Foundation Models framework, EasyList identifies the item, retrieves key information, and prepares a ready-to-publish listing in seconds. Built for iOS 26 and visionOS 26, the prototype explores how AI and spatial computing can simplify everyday tasks, turning object recognition into a practical tool for online selling. While demonstrated on Apple Vision Pro, this type of interaction also hints at what similar workflows could look like on the next generation of AI glasses and lightweight spatial devices, where capturing an object and generating information could happen directly from the user’s field of view. This project is part of our ongoing exploration of how emerging technologies can reduce friction in digital workflows. 🎥 In this video: a prototype running on Apple Vision Pro that analyzes an object from a photo and generates a listing automatically. Curious to explore how AI-powered tools could simplify digital experiences for your users? Let’s talk! https://lnkd.in/eWCATNZy

From the start, this was never a client-vendor relationship. We co-defined the vision, pushed creative boundaries, and shaped the experience together. While Wonderland Engine brought the technology, we brought the creative soul, making WonderBricks a true co-creation. This is a glimpse into the WonderBricks collaboration. You can find the full interview on our YouTube channel with Jonathan Hale, CEO of Create Worlds ( Wonderland Engine).