Noble Studios

Applications for Noble Deeds open next week. One mission-driven 501(c)(3) nonprofit will receive a full year of pro bono marketing from our team. Strategy, design, digital, whatever moves their mission furthest. A strong application makes all the difference. So before the window opens, we put together a few tips to help you stand out. Give it a read, then get ready to apply: https://lnkd.in/gKR7wair #NobleDeeds #Nonprofits #MarketingForGood

Noble Studios turned 23 last week! 🎉 It started in a bedroom in Carson City with Jarrod and Season Lopiccolo, one laptop and a lot of nerve. Twenty-three years later, here we are. That's a long time to keep showing up and keep loving what we do, and we wouldn't have made it a single year without the people who have been part of it. To everyone who has worked here, past and present: thank you for pouring so much into this place. To every client who has trusted us with their work, whether it was for a year or the better part of two decades: thank you for the confidence. And to all the partners, friends and family who have cheered us on and stuck with us along the way, we're grateful beyond words. From one laptop in Carson City to right now. We're grateful for every bit of it.

We're closing up shop next week, July 6 through July 10, for our annual Independence Week. This is one of two weeks a year we go fully dark. Pausing notifications, clearing out the calendar, letting the inbox fend for itself and closing the laptops. Everyone resets, unplugs and charges up. This is the good stuff. Some of us do exactly that. Nothing, and a whole lot of it. Others fill up by chasing adventures from the Sierras to Scotland to Santa Barbara. We're beyond grateful for the time to step away and come back buzzing with fresh energy. We'll be back Monday, July 13. Until then, have a happy and safe Fourth!

Four months into selling ads, OpenAI showed up at Cannes Lions International Festival of Creativity Lions like it owned the place. ChatGPT ads are real now: about 1 in 5 queries shows commercial intent, and OpenAI is signing partners fast. But measurement is thin, the rules keep changing and there's an IPO riding on it looking more finished than it is. Our take: it's early. Watch it, audit the gaps and run small tests before you commit budget. We broke down what OpenAI pitched and how to approach the channel without getting ahead of the evidence: https://lnkd.in/grSpzFZB

Big news! Noble just won our first two Telly Awards. Recognition among the best work in video means the world. Both wins share a common theme: clients who trusted us to take a real swing. - Gold for "Get a Little Out There with Alex Honnold." Nevada Division of Tourism (Travel Nevada) bet on Alex Honnold and the offbeat side of the state instead of the usual highlight reel. - Silver for "Beyond Awestruck." Visit Lake Tahoe backed real science, following a UC Irvine team, led By Dr. Paul Piff, studying what awe does to people. The full story on both wins is on the blog: https://lnkd.in/gnqaD9rx

Accessibility is often treated as a legal checkbox or a social responsibility project. That view misses a massive economic opportunity. Travelers with disabilities represent a high-intent, loyal market. They travel with companions, stay longer and spend more than the average visitor. We sat down with Alvaro Silberstein, co-founder and CEO of Wheel the World, to discuss how destination marketing organizations can move past basic, performative compliance to unlock real economic growth. In this Q&A, Alvaro shares: - Why legal compliance does not guarantee a great visitor experience - How structured data helps travelers move from research to booking - The reality of the multiplier effect in accessible travel - Ways destinations can measure the direct financial return on their accessibility efforts Read the full interview here: https://lnkd.in/gsQsdSXR

Congratulations to Noble Studios' own Danni Winter, named AAF Reno Ad Person of the Year! As Noble's first Director of Integrated Planning and Paid Media, Danni has reshaped how we approach media this year and driven triple-digit pipeline growth for global brands. But beyond the results, she pours her time into mentoring students at University of Nevada, Reno and Truckee Meadows Community College and lifting up the wider Reno marketing community. Danni, this honor is well deserved and a long time coming. We are proud to work alongside you every day. Drop a comment below to congratulate Danni! #AAFReno #AdPersonOfTheYear #NobleStudios #WomenInLeadership #RenoAdvertising

Somewhere out there is a nonprofit changing lives on a shoestring budget. We want to help. Noble Deeds, our annual philanthropic effort, gives one of them a full year of our team's work, free and applications open next month. If you want to be the first to know when they do, sign up for alerts below. And if a great nonprofit organization already came to mind, even better. Details here: https://lnkd.in/gWg6b_vZ #NobleDeeds #NonprofitMarketing #CommunityImpact

Sydnie Mickelson didn't take the typical road to paid media, and that's exactly why we're thrilled to have her as our new Senior Paid Media Manager. A one-time candy maker turned performance marketer, Sydnie brings a sociology degree, nearly a decade of agency experience and 57 certifications to a discipline most people never approach from that angle. Welcome to the team, Sydnie. Read her full bio and get to know her at the link below. https://lnkd.in/g_aDXa7U

For years, social media has been great at making people want to travel and useless at making them book. A viral destination video could inspire the trip, then it hands the actual booking to someone else: Google, an OTA, a hotel site. That gap is where the entire travel marketing playbook lives. Retargeting, email capture, attribution, all of it exists to chase travelers from "I want to go" to "I booked." TikTok Go removes the gap. Discovery and conversion now happen on the same screen, in the same session, in a split second. For destination marketers, that changes what counts as a result, who you point creators at and whether your partners can even participate. The funnel you've optimized for years just became one step. Our latest blog looks at TikTok GO, how it works for travelers and what it might mean for marketers: https://lnkd.in/g97dUbrZ