Movers+Shakers

Presence vs. Proximity: What’s actually winning the #WorldCup? ⚽️🏆 A logo on a stadium board tells the audience a brand paid #FIFA. But a creator inside the stadium, live from the watch party, tells the consumer a brand actually understands them. Movers+Shakers' Sr. Influencer Marketing Manager, Iluka Enright, recently weighed in for Net Influencer on why access-driven creator activations are outperforming traditional multi-million dollar TV and broadcast buys. Scroll for her POV! 👇 Thank you Dragomir Stojkov for the inclusion! ✨ Read more here 👉 https://lnkd.in/gNZBQWMT #InfluencerMarketing #SocialMediaMarketing #SocialMedia #InfluencerStrategy

⚡️ WE’RE HIRING: Project Manager ⚡️ At Movers+Shakers, we specialize in high-impact, social-first campaigns. To support our growth and ensure seamless execution across our largest accounts, we're searching for a structurally minded Project Manager to join the team. We’re looking for an out-of-the-box thinker -- someone who thrives under pressure, is overwhelmingly positive with an agile approach to getting it done, and an innovative approach to building teams around complex, never-been-done-before work. Ready to move and shake with us? Apply here 👉 https://lnkd.in/g8PSHxPJ See all open roles here 👉 https://lnkd.in/ed7UJppy #Hiring #ProjectManager #CreativeAgency #SocialMediaMarketing

Is changing your corporate logo for Pride Month a genuine act of allyship or just performative? 🏳️🌈 Our co-founder and CEO, Evan Horowitz, shared his perspective with Campaign US: It all comes down to consistency. Changing social icons isn’t a problem if your brand is genuinely committed to supporting the LGBTQ+ community year-round. To make a real impact, corporate actions must extend past June. 👉 Read the full piece on how brands are navigating Pride in today's landscape: https://lnkd.in/gWKGbDbE Thank you Emma Thumann for the inclusion! #PrideMonth #CorporateResponsibility #MarketingAndAdvertising #DEI

How to shoot a hero campaign + 4 conversion assets in 90 minutes flat. 👇🎬⚡ The Movers+Shakers team recently teamed up with Adobe UK and football star Alessia Russo to drive awareness for #AdobeExpress. ⚽ The catch? High-profile talent means high-stakes schedules. We had just 90 minutes with Alessia on set to capture everything we needed. Thanks to an incredible crew and razor-sharp pre-production, the Movers+Shakers team pulled off the ultimate efficiency play: shooting the hero video and four high-converting social assets in a single, fast-paced session. Instead of just focusing on the football, we leaned into Alessia’s relatable personality, creating content that feels right at home on a social feed. Incredible work by the team to bring this one to life! Watch the final video below. #SocialFirst #SocialFirstMarketing #InfluencerMarketing #TalentStrategy

Attending VidCon Anaheim this week? 👀 Movers+Shakers CCO & Co-Founder Geoffrey Goldberg will be speaking alongside brand leaders Micah Jesse K. from E.L.F. BEAUTY and Taylor Michelle Gerard from SharkNinja, and we'd love to see you there. In our session, "How Fortune 500 CMOs Can Pivot to Social-First," we'll unpack how winning brands operate internally to move at the speed of culture This is a conversation about organizational courage: how proximity to culture, empowered teams, and trust unlock work that audiences actually participate in. Learn more about the session here 👉 https://lnkd.in/gKpV43Qk Hope to see you there! 😉 #VidCon #VidConAnaheim #Speaking #SocialMediaMarketing

If you are attending Cannes Lions International Festival of Creativity this year, be on the lookout for these two on the Croisette with the yellow Movers+Shakers mic on Tuesday and Thursday. 🌟🎤 Justin Adelman and Petur Workman want to hear about how your week is going, what activations caught your eye, and how long you stayed up at the TikTok party the night before. Hope to see you on the Croisette! #Cannes #CannesLions

When a cultural moment as massive as the #WorldCup lands, brands have a choice: watch from the sidelines or give their community the tools to co-create the moment. ⚽️🏆 For Adobe Firefly, we chose the latter. Movers+Shakers just launched a social-first activation to get everyday football fans and top-tier creatives using Firefly's generative AI tools. Swipe through to see a few sample outputs of the M+S team! ✨ Now it's your turn to play. Get your custom sticker through the pre-filled prompt here 👉 https://adobe.ly/3S0H6wI Evan Horowitz, Geoffrey Goldberg, Joey Paysinger, Payton Heyman, Jeff MacDonald, Farida Knott, Sam Arojo #AdobeFirefly #WorldCup2026 #CreativeTech #GenAI #SocialFirst

Movers+Shakers is growing, and we’re looking for brilliant, culture-obsessed marketers to help us keep disrupting the advertising world. If you love fast-paced environments, driving massive cultural impact, and working with a diverse ecosystem of household brands, we want to talk to you. We are officially opening doors for 3 NYC-based roles on our Business Partnerships team: ✨ Account Director ✨ Sr. Account Manager ✨ Account Manager Learn more and apply now! 👉 https://lnkd.in/ed7UJppy #Hiring #Jobs #AccountManagement #MarketingCareers #AgencyLife

In Western markets, optimization for conversion isn’t enough anymore; brands have to optimize for culture. Movers+Shakers' Social Strategy Director, Emily Larsen, was featured alongside 15 other creator economy experts in Net Influencer's latest roundtable on the future of live commerce. Emily dives into why the winners of tomorrow will treat live shopping as a media channel first and a sales channel second. Read more here 👉 https://lnkd.in/gSGuCyvg Thank you for the inclusion, Nii A. Ahene! #LiveShopping #SocialMedia #SocialMediaMarketing

Huge kudos to E.L.F. BEAUTY for earning TWO GOLD Shorty Awards Honors for our Halo Gloss campaign. 🏆 Use of Viral Content 🏆 Fashion & Beauty Last year, e.l.f.'s community started a playful new trend on social, where they were turning empty Halo Glow bottles into giant DIY lip glosses. So e.l.f. did what e.l.f. does best and jumped into action. We created organic content for the feed, hosted e.l.f.’s biggest TikTok Live ever, and dropped a limited edition DIY Halo Glow Lip Gloss Kit, exclusively on TikTok Shop. Learn more about it here: https://lnkd.in/gZi7_2_3 Shoutout to our friends at e.l.f.: Kory Marchisotto, Jennie Laar, Laurie Lam, Ashley Rosebrook, Neiv Toledano, Brooklyn Boston, Laura Otani, and Mickenzie Noguera. And to the movers and shakers who brought it to life: Evan Horowitz, Geoffrey Goldberg, Justin Adelman, Matt Lourie, Emily Larsen, Kaitlin Rodriguez, Caitlin Woods, Renee S., Rylee Maron, Tamara Baskin, and Sydney Small. #ShortyAwards #SocialMediaMarketing #CommunityManagement