What does digital maturity actually look like? Modea's 2026 Digital Maturity Research examined 27 U.S. health systems and surveyed more than 1,300 healthcare consumers to understand the capabilities shaping digital maturity across healthcare. One of the clearest findings? AI success depends on much more than AI. The organizations leading in AI have already invested in governance, data, modern platforms, and operating models that support long-term innovation. Read our latest blog to explore the findings: https://lnkd.in/e-W_pYhU #DigitalMaturity #HealthcareInnovation #DigitalTransformation
About us
Modea is a digital consultancy that helps healthcare organizations create transformative digital experiences that deliver measurable results. We achieve this by combining innovative design, healthcare expertise, and best-in-class technology delivery to improve the digital patient experience.
- Website
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http://www.modea.com
External link for Modea
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Blacksburg, Virginia
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Digital Strategy, Digital Product Strategy, DXP Selection, Audience Research, Experience Design, Customer Journey Mapping, UX Research, Product Design, Technology Delivery, Website Development, Mobile App Development, EHR Integration, Quality Testing, Data and Insights, HIPAA-Compliant Product Analytics, User Testing, and Marketing Attribution
Locations
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Primary
Get directions
1715 Pratt Dr
Suite 2200
Blacksburg, Virginia 24060, US
Employees at Modea
Updates
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Looking for your next opportunity? It might be with us. 👀 We're currently hiring across several roles at Modea and looking for talented people who want to help create better digital experiences in healthcare. Along the way, you'll join a collaborative, people-first workplace recognized as an Inc. Best Workplace in 2024. See our open roles and learn more about life at Modea: https://lnkd.in/eD_UNDwM #Hiring #CareerOpportunities
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What's shaping healthcare right now? AI. Accessibility. Consumer expectations. Digital transformation. Healthcare organizations are navigating rapid change, and staying informed has never been more important. At Modea, we regularly share research, perspectives, and practical insights designed to help healthcare organizations navigate what's next. Swipe through for a preview of the topics we're exploring, then subscribe to Modea Insights to receive the latest insights directly in your inbox. Subscribe here: https://lnkd.in/ehRjVCx6 What trends are top of mind for your organization right now? #DigitalTransformation #PatientExperience #HealthcareStrategy
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We're hiring a Project Manager II at Modea! 📣 If you're experienced in leading cross-functional digital teams, managing complex software and digital product initiatives, and thrive in a client-facing consulting environment, we'd love to hear from you. In this role, you'll partner with strategists, designers, and engineers to deliver impactful digital experiences for healthcare organizations, guiding projects from kickoff through launch while keeping teams aligned, risks managed, and delivery on track. We're looking for someone with experience managing digital product or software development engagements, strong communication skills, and a passion for collaborative problem-solving. Interested or know someone who might be a great fit? Apply today or share with your network! #Hiring #ProjectManagement
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Do you enjoy turning complex ideas into compelling stories? We're looking for a Brand Marketing Specialist II to join our team and help elevate Modea's presence through industry events, proprietary research, thought leadership, sales enablement content, and strategic brand initiatives. This role combines storytelling, project management, and marketing execution, making it a great opportunity for someone who enjoys both creative and operational work. 🔗 Apply here: https://lnkd.in/eaZceV5e
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AI is often positioned as the solution to operational challenges. But what if it actually makes some of them more important? That was one of the biggest takeaways from Acquia's recent announcements around Drupal AI, Acquia Source, and Acquia AI. As content production accelerates and digital experiences expand across more channels, healthcare organizations still need to maintain governance, accessibility, content accuracy, and trust. In many ways, AI may increase the importance of those foundations rather than reduce it. In our latest blog, we explore why structured content, governance, and scalable digital operations may become even more valuable as AI adoption continues to grow. Read the piece here: https://lnkd.in/ed6AYm5f #Acquia #Drupal #DigitalStrategy #AI
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Last week, Modea celebrated its 20th anniversary. Looking back on the past two decades, it's incredible to see how much our team has accomplished and the relationships we've built along the way. To mark the occasion, teammates gathered at our headquarters in Blacksburg for a few days of connection, celebration, and giving back. We spent time together through team-building activities, a Salem RidgeYaks game, and volunteering with Rise Against Hunger. Here's to 20 years of helping organizations create better digital experiences, and to what's next!
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Tomorrow at 1 PM ET: How are healthcare organizations actually implementing AI? Join Modea's VP of Strategy & Design, Jagannath C., alongside leaders from Connecticut Children's and The Ohio State University Wexner Medical Center for a live delivery lab focused on the practical application of AI in healthcare marketing. We'll share the workflows, prompts, prototypes, iterations, and outcomes behind real initiatives, plus new findings from Modea's healthcare digital maturity survey on AI adoption across health systems and consumer perceptions of AI in healthcare. Wednesday, June 17, 2026 | 1 PM ET Register here: https://lnkd.in/e6jBVAsJ
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What does AI implementation actually look like in healthcare marketing? On June 17th, our VP of Strategy & Design, Jagannath C., will join leaders from Connecticut Children's and The Ohio State University Wexner Medical Center for a live delivery lab that moves beyond high-level strategy and into the workflows, prompts, prototypes, iterations, and outcomes behind AI-powered healthcare marketing. We'll also share new findings from Modea's healthcare digital maturity survey on AI adoption across health systems and consumer perceptions of AI in healthcare. Register below to attend.
See AI-powered healthcare marketing in action. This Day 3 session of AI in Healthcare Marketing Week on June 17 features a live delivery lab with Kelly LaBarre, M.S. (Connecticut Children's), Matthew Carlson (The Ohio State University Wexner Medical Center), and Jagannath C. (Modea). You'll see how they implement AEO/GEO strategies, use AI agents for user research and experience design, and leverage AI for rapid prototyping and stakeholder feedback. Learn more: https://lnkd.in/e6jBVAsJ #HealthcareMarketing #Hospitals #HealthSystems #AI #AIinHealthcare #ArtificialIntelligence #AEO #GEO #Digital #Inovation #MarketingStrategy
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Healthcare organizations often manage consumer websites and intranets as separate systems. The result? Increased complexity, administrative burden, and missed opportunities to extend the value of digital investments. In a recent webinar with Luminis Health, we discussed how the organization approached a different path: centralizing its public website and intranet on a unified digital platform to improve efficiency, governance, and both employee and patient experiences. We've expanded on that conversation in our latest blog, where we explore the strategy, implementation approach, and key lessons learned. Read the blog and access the webinar recording: https://lnkd.in/euMHsm5r #DigitalStrategy #Intranet #DigitalExperience