mFilterIt

We've been building something we believe modern marketers truly need and it's finally live. Modern media operations have become too fragmented. Campaigns move across planning, setup, optimization, reporting, validation, governance, and insights—each with different tools, dashboards, and workflows. That led us to one question: What if one intelligent operating layer could connect the entire campaign lifecycle? And that's what mPulse by mFilterIt does. Our Agentic AI Marketing Platform and Media Operating System is designed to unify campaign planning, execution, optimization, reporting, intelligence, and governance into one connected experience. Built through real campaign challenges and continuous customer feedback, mPulse is just the beginning. More agents, workflows, and intelligence capabilities are already on the way. One Pulse. One Agentic OS. Every Platform. Complete Visibility. Schedule a walkthrough: https://lnkd.in/gZG-Db5z Check out the glimpse of mPulse here: https://lnkd.in/gXn2aKRX #mPulse #AgenticAI #MediaOperations #MarketingTechnology #AdTech #AI

For the last 4–5 months, we have been building something quietly. Schedule a walkthrough - https://lnkd.in/gnS2ry2Y Modern media operations cannot remain fragmented. A campaign today moves through too many disconnected steps — brief, planning, setup, optimization, reporting, validation, governance and insights. Each step has its own tools, dashboards, owners, formats and follow-ups. So we asked ourselves a simple question: What if there was one intelligent operating layer that could connect the entire campaign lifecycle? That thought started last year in one of my discussions with Dhiraj Gupta, where the idea of a full agentic media OS first started taking shape. The first version was focused on optimization. Then came the Optimization Agent. Then the Setup Agent. Then workflow, planning, reporting, insights, governance and guardrails started coming together. And today, we are finally here with the first glimpse of mPulse by mFilterIt. One Pulse. One Agentic OS. Every Platform. Complete Visibility. mPulse by mFilterIt is our agentic media operating layer built to help brand and media teams bring campaign planning, setup, optimization, reporting, intelligence and governance into one connected experience. For me personally, this has been one of the most exciting product journeys I have been part of. Because this was not built in isolation. It was shaped through real conversations, real campaigns, real feedback and real operational challenges. A big thank you to our early supporters and believers across ITC Foods, Maruti, Omnicom and Marico and all the feedbacks from many amazing folks Special thanks to the ITC teams — Shuvadip Banerjee, Jaikishin Chhaproo, Nitin Koltake , Deewanshu Gupta, Chunnu Agrawal, and Abhishek Dutta — for constantly supporting us, giving real feedback and helping us shape this from concept to product.} Thank you to the Omnicom team — Harish Iyer , Gaurav Tyagi, Monaz Todywalla, Keval Kothari, Rabe Iyer and everyone involved — thank you for helping us validate, sharpen and improve the optimizer and campaign intelligence workflows through real campaign use cases. Also, a huge thank you to everyone at @mFilterIt who has been part of this journey — Dhiraj Gupta, Amit Relan, Vineet Mathur Jagannathan Arumugam , Apar Bhatnagar, Soju Jose, Santosh Kumar, Satyam Tomar, Rachitha T U, Nisha Jaiswal, Manisha Rao , and many others across product, tech, client success, operations, partnerships, leadership and marketing. We are still early. There are many more agents, modules, workflows and intelligence layers already in progress. But today feels special. Something that started as an idea, is now becoming a complete agentic media operating system. Excited to share the first look of mPulse by mFilterIt. https://lnkd.in/gjx8puaf #AgenticAI #AdTech #MediaOperations #MarketingTechnology #DigitalAdvertising #CampaignManagement #MediaPlanning #AI #ProductBuilding #mFilterIt #mPulse

The teaser gave you a glimpse. Now, meet mPulse by mFilterIt. Campaign operations today are spread across emails, spreadsheets, platforms, dashboards and reports—creating too many handoffs, manual follow-ups and limited visibility across the campaign journey. mPulse brings campaign planning, setup, optimization, reporting and intelligence into one connected agentic operating layer. With specialized agents supporting every stage of the campaign lifecycle, teams can work faster, stay aligned and make decisions with greater visibility and accountability. Human judgment stays in control. Agents add speed where it matters. One Pulse. One Agentic OS. Every Platform. Every Step. Complete Visibility. Complete Governance. Schedule a walkthough today - Watch the complete mPulse product film here: https://lnkd.in/gA6ZA5KK #mPulse #mFilterIt #AgenticAI #AdTech #MediaOperations #CampaignIntelligence #MarketingTechnology #DigitalAdvertising

Your brand is one of your biggest assets and one of the biggest targets for scammers. Know about common digital scam types every brand should be aware of.  Read the full blog to learn how these scams operate and what brands can do to detect and prevent them.  Click here - https://lnkd.in/grqw7EeD #BrandProtection #OnlineScams #CyberFraud #BrandSafety #DigitalTrust #BrandMonitoring #FraudDetection #CyberSecurity #mFilterIt #DigitalRiskManagement Varun Grover HARSH THAPLIYAL Umang Srivastava Govind Kumar Neetu Bansal

30 days will soon become 3 Days. Watch the launch video - https://lnkd.in/gA6ZA5KK Built to change how modern media campaigns are planned, activated, optimized, governed, and understood. Launching soon! Kudos to the team working behind all this since the last 6 months Dhiraj Gupta, Amit Relan, Jagannathan Arumugam, Apar Bhatnagar, Santosh Kumar, Soju Jose, Ebin Jose Mathew, Satyam Tomar and Bharath Kumar 🅱️ and The entire Team. #mFilterIt #AgenticAI #AdTech #MediaOperations #DigitalAdvertising #MarketingTechnology #CampaignManagement #ComingSoon

Episode 3: The UnFiltered View - Asking Experts for Opinions That Matter   💡 Agentic AI: Hype or the next big leap for media enterprises? 🤖 Watch what our leaders think. 👀 What are your thoughts? Let us know in the comments! 💬👇 DM now or connect with us today: https://shorturl.at/2wykb #AgenticAI #DigitalMarketing #MarketingCampaign #CampaignPerformance #LeadGeneration #MarketingAnalytics #PerformanceMarketing Varun Mathur Devika Rajpal

OFFICE AFTER OFFICE HOURS🥂✨   Some memories aren't made on the calendar; they are made after office hours, during fun conversations with people who make work feel a little less stressful. Because the best teams don't just share deadlines, they share inside jokes, dance moves, coffee breaks, celebrations, and countless moments that turn colleagues into friends.💜 Here's to the kind of workplace where every milestone deserves a celebration and every celebration reminds us why the journey is worth it. ✨ #WorkHardCelebrateHard #OfficeLife #TeamCulture #CorporateVibes #EmployeeExperience #BetterTogether

🚨 Are you also facing the same problem? Let us help you validate the very data your optimization algorithms rely on. Our Ad Fraud Report uncovers how fraud enters at different stages of the funnel, the techniques fraudsters use to manipulate performance, and what marketers can do to detect and stop it. Inside the report:  ✔️ Full-funnel ad fraud insights  ✔️ Fraud patterns across channels and campaign types  ✔️ Impact on attribution, optimization, and ROI  ✔️ Actionable strategies to protect media investments 📥 Download the report now - https://lnkd.in/gwdZpSP7 #AdFraud #DigitalAdvertising #PerformanceMarketing #MobileAdFraud #ClickFraud #InstallFraud #MarketingAnalytics #Attribution #MediaQuality #AdTech #mFilterIt 

Episode 2 - The UnFiltered View - Asking Experts for Opinions That Matter   How effective is your marketing strategy? Huh!  Share your thoughts below. DM Now or connect with us - https://shorturl.at/2wykb #Adfraud #DigitalMarketing #MarketingCampaign #CampaignPerformance #LeadGeneration #MarketingAnalytics #PerformanceMarketing Nizom Baruah Ankush Arora

June, wrapped. ✨ From industry insights and thought-provoking blogs to media features, key events, and product updates, here is everything that shaped our month. Catch up on the highlights. #InsidemFilterIt #AdTech #BrandProtection #DigitalAvertising #BrandSafety #AdFraudPrevention #MonthlyNewsletter #JuneRecap