MediaThrive

Most publishers do not have a content problem. They have a format problem. Your articles may be well-written, researched and valuable, but if they exist only as text, they can only reach people when reading is possible. And for most audiences, that is not most of the day. 𝗧𝗲𝘅𝘁-𝗼𝗻𝗹𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗹𝗶𝗺𝗶𝘁𝘀 𝗿𝗲𝗮𝗰𝗵. 𝗜𝘁 𝗿𝗲𝗱𝘂𝗰𝗲𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. 𝗜𝘁 𝗹𝗲𝗮𝘃𝗲𝘀 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘂𝗻𝘂𝘀𝗲𝗱. 🔊 Audio changes that by making written articles listenable during commutes, workouts, workdays and screen-free moments. Same content. More moments. More attention. 📄 Read the full article: https://lnkd.in/dwSqaf_S #DigitalPublishing #AudioContent #MediaTech #PublishingStrategy #ContentEngagement

“We don’t have the team for audio.” 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗼𝗻𝗲. Written content does not have to compete with audio. 𝗜𝘁 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝘂𝗱𝗶𝗼, 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆, from the articles you already publish. 𝗡𝗼 𝗻𝗲𝘄 𝘁𝗲𝗮𝗺. 𝗡𝗼 𝗻𝗲𝘄 𝘀𝘁𝘂𝗱𝗶𝗼. 𝗡𝗼 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁. Just your existing archive, 𝗺𝗮𝗱𝗲 𝗹𝗶𝘀𝘁𝗲𝗻𝗮𝗯𝗹𝗲. That is the part most publishers are still missing. #DigitalPublishing #AudioFirst #MediaInnovation #MediaTech #Publishing

"𝐀𝐮𝐝𝐢𝐨 𝐰𝐢𝐥𝐥 𝐤𝐢𝐥𝐥 𝐫𝐞𝐚𝐝𝐢𝐧𝐠" is the wrong fear. People don’t replace reading with audio. They listen when 𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐬𝐧’𝐭 𝐚𝐧 𝐨𝐩𝐭𝐢𝐨𝐧 - the commute, the workout, the moments a screen can’t reach. Offer audio and you don’t compete with your own text. You 𝐞𝐱𝐩𝐚𝐧𝐝 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐡𝐨𝐮𝐫𝐬 𝐭𝐞𝐱𝐭 𝐜𝐚𝐧’𝐭 𝐨𝐜𝐜𝐮𝐩𝐲, and capture attention that’s otherwise lost. 𝐒𝐚𝐦𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. 𝐌𝐨𝐫𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬. Read more: https://lnkd.in/d54qyjxF

𝟭𝟱% 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗼𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻 lives with some form of disability. For many of them, 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗹𝗼𝗻𝗴-𝗳𝗼𝗿𝗺 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 is difficult or impossible. 🔊 𝗔𝘂𝗱𝗶𝗼 doesn't just grow your audience. It makes your journalism 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 to people who couldn't reach it before. Publishers who add audio aren't just improving engagement metrics. They're 𝗿𝗲𝗺𝗼𝘃𝗶𝗻𝗴 𝗯𝗮𝗿𝗿𝗶𝗲𝗿𝘀. 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗻𝗲𝗲𝗱𝘀 𝗶𝘁? #Accessibility #DigitalPublishing #AudioContent #InclusiveMedia

𝗬𝗼𝘂𝗿 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘄𝗿𝗶𝘁𝘁𝗲𝗻. Now imagine them as a 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆. 🎙️ 𝗔𝗜 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗯𝘆 𝗠𝗲𝗱𝗶𝗮𝗧𝗵𝗿𝗶𝘃𝗲 turns your existing content into a 𝗳𝘂𝗹𝗹𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗮𝘂𝗱𝗶𝗼 𝘀𝗵𝗼𝘄. 🔊 No studio. No host. No post-production. 𝗬𝗼𝘂𝗿 𝗿𝗲𝗮𝗱𝗲𝗿𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀. 🎧 𝗬𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀. ✅ ▶ 𝗦𝗲𝗲 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 - link in the comments. #AIPodcasting #ContentAutomation #DigitalPublishing #MediaTech

Most newsrooms pay for media monitoring. 𝗪𝗲 𝗺𝗮𝗱𝗲 𝗼𝘂𝗿𝘀 𝗳𝗿𝗲𝗲. 𝗪𝗮𝘁𝗰𝗵𝗧𝗼𝘄𝗲𝗿 by 𝗠𝗲𝗱𝗶𝗮𝗧𝗵𝗿𝗶𝘃𝗲 - 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲. Thousands of sources. 𝗙𝗿𝗲𝗲 𝘁𝗼 𝘂𝘀𝗲. Because staying informed shouldn't be a budget line. 🔗 Try WatchTower free - link in the comments. #MediaMonitoring #Newsroom #DigitalPublishing #WatchTower

Your article goes live at 9am. By 9:01 - it's already being listened to. On the commute. At the gym. While cooking dinner. Most publishers are still text-only. Their content sits unread while their audience is on the move. 𝗔𝗜 𝗔𝘂𝗱𝗶𝗼 𝗯𝘆 𝗠𝗲𝗱𝗶𝗮𝗧𝗵𝗿𝗶𝘃𝗲 automatically generates audio for every article 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘁'𝘀 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱. 𝗡𝗼 𝗲𝘅𝘁𝗿𝗮 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄. 𝗡𝗼 𝗲𝘅𝘁𝗿𝗮 𝘁𝗲𝗮𝗺. 𝗡𝗼 𝗲𝘅𝘁𝗿𝗮 𝘀𝘁𝗲𝗽𝘀. Your readers don't always have time to read. 𝗕𝘂𝘁 𝘁𝗵𝗲𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝗵𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗹𝗶𝘀𝘁𝗲𝗻. 🔗 𝗙𝗿𝗲𝗲 𝟭𝟰-𝗱𝗮𝘆 𝘁𝗿𝗶𝗮𝗹 - link in the comments. 𝗡𝗼 𝗰𝗿𝗲𝗱𝗶𝘁 𝗰𝗮𝗿𝗱 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱. #AIAudio #DigitalPublishing #AudioContent #MediaTech #Newsroom

This month we covered a lot: → Why every author should have 𝐭𝐡𝐞𝐢𝐫 𝐨𝐰𝐧 𝐯𝐨𝐢𝐜𝐞 → How 𝐀𝐈 𝐬𝐞𝐚𝐫𝐜𝐡 is changing content discovery → Why 𝐟𝐢𝐫𝐬𝐭-𝐦𝐨𝐯𝐞𝐫𝐬 𝐢𝐧 𝐚𝐮𝐝𝐢𝐨 will own the next decade → How publishers are turning audio into a 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐫𝐞𝐚𝐦 If you missed any of these - scroll through our page. Now it's your turn to see it in action. 𝗠𝗲𝗱𝗶𝗮𝗧𝗵𝗿𝗶𝘃𝗲 - 𝟭𝟰-𝗱𝗮𝘆 𝗳𝗿𝗲𝗲 𝘁𝗿𝗶𝗮𝗹. 𝗡𝗼 𝗰𝗿𝗲𝗱𝗶𝘁 𝗰𝗮𝗿𝗱. 𝗖𝗮𝗻𝗰𝗲𝗹 𝗮𝗻𝘆𝘁𝗶𝗺𝗲. ✓ 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗮𝘂𝗱𝗶𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 for your articles ✓ 𝟳𝟬+ 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗱𝗶𝗮𝗹𝗲𝗰𝘁𝘀 supported ✓ A 𝘂𝗻𝗶𝗾𝘂𝗲 𝘃𝗼𝗶𝗰𝗲 for every author and category ✓ 𝗠𝗲𝗱𝗶𝗮 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 across 100,000+ sources ✓ 𝗢𝗻𝗲-𝗰𝗹𝗶𝗰𝗸 𝗲𝗺𝗯𝗲𝗱 on your site 🔗 𝗦𝘁𝗮𝗿𝘁 𝗳𝗿𝗲𝗲 𝘁𝗼𝗱𝗮𝘆 - link in the comments. #MediaAutomation #DigitalPublishing #AudioContent #Newsroom

𝗜𝗻 𝟱 𝘆𝗲𝗮𝗿𝘀, 𝗲𝘃𝗲𝗿𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗮𝘂𝗱𝗶𝗼. The question isn't whether to add it.   It's whether you add it now or after your competitors do. Here's what's already happening: → 𝗧𝗶𝗺𝗲 𝘀𝗽𝗲𝗻𝘁 𝗼𝗻 𝗮𝘂𝗱𝗶𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝟯𝟱% 𝘆𝗲𝗮𝗿-𝗼𝘃𝗲𝗿-𝘆𝗲𝗮𝗿   → 𝗔𝗜 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁𝘀 𝘀𝘂𝗿𝗳𝗮𝗰𝗲 𝗮𝘂𝗱𝗶𝗼-𝗿𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗶𝗿𝘀𝘁   → 𝗩𝗼𝗶𝗰𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗻𝗼𝘄 𝗿𝗲𝗮𝗰𝗵𝗲𝘀 𝟮𝟳% 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗼𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻 Publishers who move early don't just gain listeners.   They build a 𝗳𝗼𝗿𝗺𝗮𝘁 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 that compounds over time. 𝗙𝗶𝗿𝘀𝘁-𝗺𝗼𝘃𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝗻 𝗺𝗲𝗱𝗶𝗮 𝗶𝘀 𝗿𝗲𝗮𝗹.   And the window is still open. What's stopping your newsroom from making the shift? #DigitalPublishing #FutureOfMedia #AudioContent #ContentStrategy

𝐆𝐨𝐨𝐠𝐥𝐞 𝐢𝐬𝐧’𝐭 𝐲𝐨𝐮𝐫 𝐦𝐚𝐢𝐧 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐨𝐮𝐫𝐜𝐞 𝐚𝐧𝐲𝐦𝐨𝐫𝐞. In 2026, people find information through: ChatGPT and AI assistants Voice search on phones and smart speakers Perplexity and AI-powered search engines Narrated articles and audio content 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐨𝐧𝐥𝐲 𝐟𝐨𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐭𝐞𝐱𝐭 𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐛𝐞𝐡𝐢𝐧𝐝. The shift is happening whether you're ready or not: 27% of the global online population uses voice search weekly AI assistants now answer queries directly - often pulling from audio-rich sources Time spent on audio content grew 35% year-over-year 𝐘𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐞𝐱𝐢𝐬𝐭 𝐢𝐧 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐟𝐨𝐫𝐦𝐚𝐭𝐬 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐥𝐞. 𝐓𝐞𝐱𝐭 𝐚𝐥𝐨𝐧𝐞 𝐰𝐨𝐧’𝐭 𝐜𝐮𝐭 𝐢𝐭 𝐚𝐧𝐲𝐦𝐨𝐫𝐞. 𝐓𝐡𝐞 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐚𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐧𝐨𝐰 𝐰𝐢𝐥𝐥 𝐨𝐰𝐧 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐝𝐞𝐜𝐚𝐝𝐞 𝐨𝐟 𝐦𝐞𝐝𝐢𝐚 𝐫𝐞𝐚𝐜𝐡. What’s your biggest challenge with content distribution right now? #AIContent #DigitalPublishing #MediaTech #ContentStrategy