Marchex

Today marks an exciting milestone for Marchex as we officially welcome Archenia to the team.    This acquisition brings together two companies with a shared vision: helping businesses turn customer conversations and buying intent into measurable business outcomes.    By combining Marchex's AI-powered conversation intelligence with Archenia's expertise in customer qualification and acquisition, we're expanding our ability to help organizations identify high-value opportunities, improve marketing performance, and convert more customer interactions into revenue.    We're excited for the opportunities ahead and grateful to our employees, customers, and partners for their support.    Learn more about the acquisition:

How can home service companies better distinguish true emergencies from jobs that can be scheduled more strategically?    That's the question explored by Marchex's own Lee Barth, vice president of enterprise sales, in a new article published by Plumbing & Mechanical magazine.    The piece examines how conversation intelligence can help dispatchers move beyond gut instinct by identifying customer intent, urgency, and revenue potential earlier in the conversation. The result is smarter dispatch decisions, improved technician utilization, and a better customer experience.    Thanks to Plumbing & Mechanical for the opportunity to contribute to the conversation.    Read the article here: https://lnkd.in/ec2Qb3Ui 

Every phone call is a chance to earn trust, answer questions, and help a prospective resident or family member feel confident in their next step. We sat down with Andrea Backes at Cedarhurst Senior Living to talk about how her team is using Marchex conversation intelligence to gain visibility into call performance, identify coaching opportunities, and improve the experience for prospects, residents, and families. For senior living teams, those conversations carry a lot of weight. When calls are not handled consistently, opportunities can be missed, follow-up can fall through, and families may not get the experience they expect. The result: clearer insights, stronger accountability, and more consistent conversations across locations. Read the full story: https://lnkd.in/gn9FVYvk

Sales performance comes down to what happens in real conversations with customers. Today, Marchex introduced Agent Behaviors, a new AI-powered solution designed to help organizations understand and optimize the specific agent actions that influence appointment bookings, sales, and customer satisfaction. Agent performance can be difficult to measure at scale: coaching can be broad, reactive, and based on limited visibility into what happens during customer interactions. Marchex’s Agent Behaviors helps change that. By combining automated behavioral scoring with deep conversation analytics, organizations can:  • Identify which agent behaviors are helping convert more callers into appointments   • Spot performance issues before they impact results  • Coach teams on the behaviors that influence conversion and customer satisfaction  • Strengthen sales execution across teams, locations, and interactions The takeaway is simple: small moments in conversations can have a major impact on business performance. When teams can see and measure those moments, they can improve how they sell, coach, and serve customers. “Each customer interaction reveals valuable indicators of what influences conversions and overall customer satisfaction,” said Troy Hartless, President and CRO of Marchex. Agent Behaviors is now available within the Marchex Engage Platform. Learn more: https://lnkd.in/gqtizFBt 

Healthcare organizations don’t have a data problem; they have a visibility problem. Every patient call contains signals about access, intent, and experience. But for so many health systems, that data is still locked in conversations they can’t analyze at scale. In a new piece for HIT Consultant, Marchex’s Lee Barth breaks down how conversation intelligence is changing that, and turning everyday patient interactions into measurable, actionable insights. This isn’t theoretical. It’s how organizations:  • This isn’t theoretical. It’s how organizations:   • Identify why appointments don’t get scheduled    • Understand patient friction in real time    • Connect marketing, contact centers, and operations with shared data  As AI adoption accelerates in healthcare, the differentiator won’t be who has the most technology. Differentiators will be who can actually operationalize the insights from calls. That’s where conversation intelligence is making a real impact. Lee dives deep here:  https://lnkd.in/ecgXvqrX 

We’re excited to announce the expanded rollout of the Marchex Engage Platform™, helping businesses detect performance gaps, act on the biggest opportunities, and measure changes overtime. Organizations generate thousands of customer conversations every day. The challenge isn’t access to more data. It’s understanding where performance is breaking down, what is driving it, and what actions will have the greatest impact on revenue. Marchex Engage Platform brings together AI-powered conversation analytics with performance dashboards, benchmarking, and recommendations so teams can: • Detect performance gaps across brands, locations, campaigns, and agent types  • Act faster with targeted recommendations tied to business impact  • Benchmark performance and catch customer experience issues before they affect growth Customers are already using the Marchex Engage Platform to uncover new opportunities for improvement.  One organization used the platform to uncover $60,000 in wasted marketing spend from underperforming affiliate sources, allowing them to redirect budget toward higher-performing channels. “The Marchex Engage Platform helps up validate, explore, and act faster.” - Paid Media Leader, Multi-Location Healthcare Organization With centralized insights for both corporate leaders and individual locations, the Marchex Engage Platform helps organizations turn customer conversations into measurable revenue growth. Learn more: https://lnkd.in/g2UMh4wa

Marchex has launched a new integration with Freshpaint to help healthcare marketers turn patient conversations into clearer marketing performance insights.   Too often, what happens after the phone rings is still a blind spot. Campaigns drive calls, but marketers cannot always see which conversations led to appointments, where patients drop off, or what happened next. By combining Marchex’s AI-powered conversation intelligence with Freshpaint’s privacy-first data platform, healthcare organizations can link conversation data to marketing activity while staying compliant with healthcare privacy regulations. The result: clearer attribution, stronger campaign optimization, and more confidence in what’s driving patient appointments. Learn more about the integration here: https://lnkd.in/gqS4qtxd 

Many of the most important patient decisions still happen in conversations.   That’s why marketing leaders are looking beyond clicks and form fills to understand what actually drives patient engagement.   PDS Health recently expanded its use of Marchex conversation intelligence to connect marketing campaigns with real patient interactions and appointment outcomes.   The result: deeper attribution visibility and a near 20% reduction in marketing cost per lead.   When you can understand what happens in the conversation, you can make smarter marketing decisions.   Learn more: https://lnkd.in/gJBACJMf

The best franchise brands don't just grow — they 𝗴𝗿𝗼𝘄 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆..   Every location delivering great customer experiences. Every lead handled well. Marketing spend that's clearly tied to results. Marchex conversation intelligence is making that a lot more achievable for franchise teams — giving leaders the insights and actions they need to grow revenue. https://lnkd.in/e5D3G4Xu #franchisemarketing #conversationinsights 

70% of positive first phone calls result in an appointment. For a chiropractic practice, the "digital front door" might be your website, but the real conversion happens the moment a patient picks up the phone. Most practices invest heavily in local SEO and patient reviews, yet the patient journey often breaks during the initial intake conversation. Data shows that even a small improvement in how your front desk handles inquiries can significantly increase your monthly patient volume. How does your team ensure every caller feels heard from the first hello? Dive into the full details:  https://lnkd.in/gnhXWhnN  #conversationintelligence