Mapp

#AI can write your emails. But can it tell you whether they'll actually reach the inbox? Join our deliverability expert Florian Vierke on 22 July for a live demo of our AI-powered pre-flight check. See how AI reviews authentication, identifies issues before you hit send, and helps deliverability experts work smarter, not disappear. Register here 👉 https://lnkd.in/eBzichRs

In his latest article for DIGITAL BUSINESS MAGAZIN, our Senior Director, Global Services, André Görmer, looks at where #AI is already making a real difference: smarter inboxes, better personalisation and faster learning. But there’s a catch! AI needs clean data, strong systems and communication it can actually understand. With #Gmail and #Gemini changing how emails are interpreted and surfaced, we’ve put together practical guidelines to help make your HTML emails more AI-readable and Gemini-ready. 👉 Read André Görmer's take here: https://lnkd.in/e_Y-kUHk 👉 Then get your emails #Gemini-ready with our Gemini's Readiness Guidelines: https://lnkd.in/eFWYmEHe #EmailMarketing #AI #GenerativeAI #EmailDeliverability #MarketingTechnology

Email works when people trust it. That's why conversations around #authentication, #deliverability and #EMailsecurity matter more than ever. A big thank you to eco – Association of the Internet Industry for bringing together experts from across the industry to reflect on the E-Mail Security Year 2025 and discuss what's next for the channel. We're proud to see André Görmer Sr. Director Global Services for Mapp contributing to the discussion alongside industry leaders, helping shape a more secure, trusted and resilient email ecosystem. Thanks to everyone involved! We're already looking forward to the next conversations. #EmailMarketing #EmailSecurity #Deliverability #DMARC #CyberSecurity #DigitalTrust #MarTech #MarketingTechnology #MappMarketingCloud #EmailAuthentication

A month after Shoptalk Europe, the tote bags have been unpacked and the #AI buzz has had time to settle. So, what actually mattered? In our latest blog, our VP Marketing Sarah McVittie reflects on the conversations that stuck and two themes stand out: 💡 Leaders from Microsoft, Accenture, PwC, and retailers all reached the same conclusion: most fashion retailers don't have #productdata that's rich enough to power AI. Everyone identified the problem. Nobody offered a solution. 🔍 Search is changing, too. As Answer Engine Optimisation (#AEO) reshapes how consumers discover products, structured, context-rich product data is becoming just as important as traditional SEO. If you missed Shoptalk or simply want the highlights without the hype, Sarah's recap is well worth a read. https://lnkd.in/e6MgPZGW

That's the question the Discovery Pressure Index was built to answer. We scored 397 fashion retailers across 7 markets, analysing channel mix, paid dependency, organic health, AI visibility, and financial exposure. The brands that know their score are the ones making better decisions about where to spend, where to pull back, and what to fix first. The brands that don't know are finding out the hard way, usually when finance asks why margin is compressing and marketing has no structural answer. Get your score. https://mapp.news/MTq7w Sarah McVittie

Your customers opted in. So why are your emails still missing the inbox? Because deliverability isn't earned w ith consent. It's earned with trust. Florian Vierke, Senior Manager of Deliverability Services at Mapp, joined Sandra Schubert and Sebastian Kluth from the Certified Senders Alliance (CSA) to unpack why domain strategy, #DMARC and sender reputation matter far more than most marketers realise. Worth a read! https://lnkd.in/ejMuH2wm #EmailMarketing #Deliverability #TrustInBusiness #DomainStrategy #DMARC #SenderReputation #MarketingInsights #CustomerEngagement

At Mapp, we love a good podcast. 🎧 Even more when it confirms what we've been saying all along. If you're in #fashionretail, don't miss this Drapers Talks episode with JD Sports Fashion. Some brilliant insights from Antonia Hansen and Neil Bradford on why #AI is only as good as the product data behind it. Our Mapp Fashion team picked out their favourite takeaway 👇 https://lnkd.in/e5eiy6nv

397 retailers. 7 markets. 53.7 billion visits. 26 months of data. And a finding that should make every fashion retailer stop and look at their traffic mix. 65% of brands are spending more to acquire customers than those customers return in operating margin. AI referral traffic grew 172 times in 13 months. And 340 of the 397 retailers we measured received none of it. One retailer on stage shared a number that landed differently than all the research. 500 SKUs out of 20,000 delivering 90% of their revenue. That is not a range problem. That is a discovery problem. Every session from the day is in the Fashion Decoded replay hub, including the full live research launch. https://lnkd.in/d69jkmDf

397 retailers have been scored. Is yours one of them? The Discovery Pressure Index is the first score built to measure how exposed your brand is to discovery cost inflation. 26 months of traffic data. 84 publicly matched financials. 397 fashion retailers across 7 markets scored. Low score means structural strength. High score means the pressure is already building, you may just not see it yet. Get your DPI score → https://mapp.news/MTq7w Sarah McVittie

Calling all our fashion retailer followers! We have a whole LinkedIn channel dedicated to you. Follow Mapp Fashion for #AI in fashion, eCommerce tips, #productdata insights, style direction and more. The post below is just a taste of what you'll find there. https://lnkd.in/eFsj8eGD