Magentrix Partner Management reposted this
When it comes to agentic AI in partner portals / PRMs, here's why the foundation has to come first before it can actually be useful. Most "Basic PRMs" aren't built for the agentic era. They were built for a fixed idea of how partner operations works (which makes no sense because every org with mature partner ops has unique requirements). Anyway though, that rigid nature of SaaS-based PRMs is exactly what limits what an AI can do inside them. Two main issues: 1. An MCP server is just a middleman that calls your API. If the API underneath it is shallow, the agent's capabilities are also shallow. 2. If the CRM integration underneath it is incomplete or broken (as it is in every Basic PRM that tries to accommodate enterprise-grade CRM orgs), the agent inherits broken data, and automates broken decisions at scale. The architecture has to come first. And for most Basic PRMs, the architecture was never designed for this moment (nor the pre-AI moment). https://lnkd.in/gWzn3QYQ