Lulu Press, Inc.

Every successful publishing project starts with informed decisions. Before you choose a trim size, binding, or paper stock, it’s important to understand how those choices impact your production costs and overall margins. Lulu’s Pricing Calculator helps authors, publishers, and creators compare product configurations and estimate printing costs, making it easier to build a profitable publishing strategy from the start: https://lnkd.in/d4rPv6Hd

Your ecommerce platform does more than process transactions. It shapes your customer experience, supports your operations, and influences your ability to scale. In Episode 128 of Publish & Prosper, Lauren & Matt evaluate five of today’s leading #ecommerce platforms, Shopify, WooCommerce, Wix, Squarespace, and BigCommerce, exploring the strengths, tradeoffs, and ideal use cases for each: https://lnkd.in/erumTyue If you’re building a direct sales strategy, choosing the right platform is one of the most important decisions you’ll make. Listen wherever you get your podcasts, or watch the episode on YouTube!

Some of the most innovative publishing businesses aren’t publishing traditional books. They’re creating entirely new product categories. My Forever Books uses Lulu’s Print API to transform personal text messages into custom keepsake books, combining personalized content with automated print-on-demand fulfillment to scale a unique customer experience. The result? 2000% revenue growth in just four months! Read the case study to see how modern publishing infrastructure can power entirely new business models: https://lnkd.in/edMKuAfT

A successful publishing strategy doesn’t end on launch day. Your backlist is a growing catalog of intellectual property that can continue creating value for your business. Learn how direct sales can help you refresh older titles, experiment with new formats, and give readers more reasons to discover your existing work in this Lulu University video: https://lnkd.in/e-9-Bbqa

Every publishing project has different goals. The format you choose should support them. Whether you’re creating a novel, journal, workbook, planner, magazine, or photo book, every decision, from trim size and binding to paper stock and finish, shapes how your content is experienced by your audience. This guide explores Lulu’s product options to help you choose the format that best fits your vision and the people you’re creating it for: https://lnkd.in/efrhU2ER

Offset printing and digital printing aren't competing solutions; they're different solutions to different problems! Sometimes you need a bulk quantity of books printed at scale and fulfilled all at once. Sometimes you need a small number of books printed on demand with no risk of unsold inventory. Sometimes you might even take a hybrid approach to fulfilling orders, managing inventory, and minimizing risk. Listen to Publish & Prosper to learn more about offset, digital, and the situations in which either (or both) printing methods can bring your books to life!

The best marketing strategies often come from outside your industry. In Episode 126 of Publish & Prosper, Lauren examines what authors, publishers, entrepreneurs, and creators can learn from one of the most successful marketers of our generation: Taylor Swift. From audience building and product launches to brand loyalty and repeatable marketing systems, this episode explores 13 practical lessons that can help creators build stronger brands and more engaged communities. Listen wherever you get your podcasts, or watch the episode on YouTube: https://lnkd.in/eT-VwQq2 #Marketing #Publishing #CreatorEconomy #BrandStrategy

Thank you to everyone who visited the Lulu team last week at TBEX North America in Richmond! From travel creators to tourism boards, we enjoyed thoughtful conversations exploring how books, guidebooks, journals, and photo books can help transform digital content into lasting resources that inspire travelers, strengthen brands, and create new opportunities for engagement. Start your journey with Lulu here: https://lnkd.in/ewjKRNT6

Travel creators build audiences by sharing experiences. Tourism organizations promote destinations by sharing stories. A book brings those two worlds together. In this video, travel creator Luis Enrique Lan 💳 shares why publishing a book with Lulu became more than a creative project. It became a way to build authority, strengthen partnerships, and create long-term value beyond social media. The same opportunity exists for destination marketing organizations, tourism boards, and travel brands looking to create premium guidebooks, visitor resources, and branded publications without the challenges of inventory management. Hear their story, then create your Lulu account and discover how print-on-demand can support your travel business: https://lnkd.in/evnASNXd

The travel industry doesn’t have a content problem. It has a publishing problem. Tourism boards, hotels, and travel publishers invest heavily in creating incredible guides, magazines, and guest experiences. But too often they’re constrained by outdated production models: annual print cycles, excess inventory, long lead times, and materials that become outdated before the season is over. With Lulu, you can update guides in days instead of months. Produce exactly what you need, when you need it. Drop ship printed guides and publications worldwide while Lulu handles production and fulfillment behind the scenes. That’s the conversation we’re having at TBEX North America this week. 📍If you’re in Richmond, stop by and meet the Lulu team! Can’t make it? Learn how Lulu’s publishing technology helps travel organizations modernize print production, automate fulfillment, and sell directly to readers and travelers: https://lnkd.in/dvttAsC3